Crio Bru Shark Tank Net Worth 2023
Crio Bru Cacao has a net worth of around 15 Million USD as of 2023. The company experienced tremendous growth and success after appearing on Shark Tank in April 2014, securing additional funding and partnerships.
Crio Bru’s founder, Eric Durtschi, has a net worth of 10 Million USD as of 2023.
Despite the Sharks not liking the product during their appearance on Shark Tank, Crio Bru experienced a month’s worth of sales on the night of the original air date, and sales jumped from $136,000 before the episode aired to nearly $1 million.
Crio Bru is not the only business that has turned down offers from the Sharks. Nerdwax and SoapSox are two other businesses that have rejected offers from the Sharks but have still achieved success.
Nerdwax made $150,000 in sales in the 72 hours following their appearance on Shark Tank, while SoapSox experienced an increase in sales after their appearance on Shark Tank.
What is Crio Bru? Who is the founder of Crio Bru?
Crio Bru is a beverage that is prepared similarly to coffee but has a rich aroma and taste of dark hot chocolate. It is produced from cocoa beans and does not contain any undesirable ingredients such as sugar, salt, cholesterol, or caffeine.
Instead, Crio Bru contains theobromine, which is a natural stimulant that has a milder effect than caffeine but provides longer-lasting mood-boosting effects.
This drink was developed by Dr. Eric Durtschi, a chiropractor who is now the CEO of the company, and Jon Fotheringham, an English major who used to work as an account executive and was previously the CEO of Crio Bru.
The idea for Crio Bru began when Dr. Durtschi, who had a passion for chocolate, thought about whether cocoa beans could be brewed in the same way as coffee beans.
Jon, who was also a coffee enthusiast, joined him in experimenting with roasting cocoa beans in a garage with an outdoor grill.
Crio Bru is named after the Criollo bean, which is considered the finest chocolate bean. It is a superfood that is low in calories and contains no sugar, fat, dairy, salt, or cholesterol. Instead, it is rich in antioxidants, theobromine, and other essential vitamins and minerals.
Crio Bru Shark Tank Pitch
During the 26th episode of Season 5 of Shark Tank, Jon Fotheringham and Dr. Eric Durtschi introduced Crio Bru, a roasted cocoa drink that can be brewed like coffee, to the Sharks and the world.
Fotheringham and Durtschi were seeking the Sharks’ help in expanding their distribution to a national level. They requested a $1 million investment from the Sharks in exchange for a 10% stake in their company, which was valued at $10 million.
However, the Sharks were not impressed with the valuation and expressed their displeasure. The duo presented their story and offered samples of their product.
Unfortunately, three Sharks did not like the taste of the product, which is considered the worst thing that could happen to a food or beverage company. Robert exclaimed, Mark made a grimace, and Daymond also expressed his distaste.
Consequently, the three Sharks exited the pitch promptly, followed by Barbara and Kevin, who also declined the opportunity to invest. In the end, the two entrepreneurs walked away without a deal.
Despite the Sharks’ negative feedback, many people enjoy the Crio Bru product. The company is still in operation and offers its products online through its website, e-retailers such as Amazon, and in various stores around the world. They have expanded their product line to include a variety of roast flavors and branded items.
Dr. Durtschi remains the CEO of the company as of December 2021, and they have reported a yearly revenue of $3 million. Eric continues to travel the world seeking fresh culinary ideas to inspire their brand.
Competitors of Crio Bru
The Crio Bru has many competitors in the market space. These are; Callebaut, Cacao Barry, Kara’s Cupcakes, Pronatec, Cargill Germany, Lindt Chocolate World, Guittard Chocolate and International Cocoa Initiative.
Net Worth of Crio Bru
The company valuation was $10 million during and after the pitch, as of December 2021 the company has a net worth of $15 million.
Crio Bru FAQs
What is Crio Bru?
Crio Bru is a coffee beverage that uses cocoa beans instead of coffee beans. You brew it like coffee, and it has the same taste.
Who is the founder?
Crio Bru was founded by Dr. Eric Durtschi and Jon Fotheringham. Eric is a chiropractor who earned his doctorate from the Cleveland Chiropractic Clinic.
Before establishing the organization, he operated a profitable practice in Missouri for four years.
He stays at Crio Bru and has been promoted to CEO. Jon has a BA in English from the University of Utah. Before starting the firm, he worked as an account executive.
How much were they asking on Shark Tank?
They were asking for $1 million for 10% of the company. The company was valued at $10 million.
Did they have the deal?
No, they did not have the deal.
Is Crio Bru still in business?
Yes, they are still in business with annual revenue of $3 million as of December 2021.
Where is Crio Bru located?
Crio Bru is located in Salt Lake City, Utah.
Who is the CEO?
Dr. Eric Durtschi is the current CEO.
Is Crio Bru safe to drink?
The health advantages of Crio Bru are the same regardless of the method used to brew the chocolate, which the brand claims has 200 percent more antioxidants than pure pomegranate juice and is high in vitamins and minerals.
Is Crio Bru a success?
The Crio Bru Brand has only been in business for less than four years, but by all accounts, Durtschi and Fotheringham have increased their market share significantly each year as they continue to produce new flavors.
Cavalla Cocoa Beans with a Hint of Cinnamon and Coconut is one of Amazon’s best-selling flavors.
Is it possible to re-use Crio Bru grounds?
Brew some more Crio Bru. Unlike coffee, used Crio Bru grinds may be re-used with a little less water. Crio Bru will soften and smooth to the hands.
Which is preferable, Crio Bru or Choffy?
In the nose, Crio Bru was somewhat fruity and moderately chocolaty. Choffy’s nose had more chocolate but not much else.
It had a full mouth feel and a decent chocolate taste, but there wasn’t much more going on than a slight sharpness.
Is Crio Bru available in stores?
The availability at retail outlets can be erratic (but we’re working on it!). So, for the time being, their best chance is to go online.
Can Crio Bru be consumed at night?
If we’re being honest, it does have certain downsides, including disrupting sleep if consumed too soon to bedtime. Then there’s Crio Bru.
The drink is created from cacao beans, the major component in chocolate, and is brewed similarly to coffee. Big Chocolate, you’re correct.
How is Crio Bru made to taste good?
Consider Crio Bru cocoa to have the tongue sensation like hot coffee, but instead of coffee, it tastes like chocolate.
Then add the “milk and sugar” – in my instance, unsweetened coconut milk and stevia – and one will find it much more enjoyable.
Does Crio Bru make you feel energized?
Theobromine, a naturally occurring stimulant found in cacao, is present in Crio Bru. Theobromine provides body with longer-lasting, gentler energy without making them anxious or causing the crash that caffeine may cause.
Is there a calorie count in Crio Bru?
2 tbsp. Crio Bru Ground Cocoa Beans has 3g total carbohydrates, 1g net carbs, 0g fat, 2g protein, and 20 calories.
Crio Bru is sent from where?
Orders are processed and dispatched from Santa Barbara, California. Once processed, it takes between 1-3 business days for an order to depart their facilities.
Is Crio Bru a caffeinated beverage?
Crio Bru Ecuador Light Roast 24oz (1.5 pound) Bag | Organic Healthy Brewed Cacao Drink | Excellent Alternative to Herbal Tea and Coffee | 99 percent Caffeine Free Gluten Free Low Calorie Sincere Energy Does Crio Bru include any animal products?
This product is also gluten-free and vegan (and you can always add almond milk or rice milk instead of dairy milk to keep it that way).
What is the net worth of Dr. Eric Durtschi?
The net worth of Dr. Eric Durtschi is unknown.
What is the net worth of Jon Fotheringham?
Jon Fotheringham’s chagrin, his net worth is not recorded anywhere.
