Delighted By Hummus Shark Tank Update | What Happened to Delighted By Hummus after Shark Tank?
What is Delighted By Hummus?
Delighted by Hummus is a range of dessert spreads made from sweet-flavored hummus. Cinnamon and vanilla beans, among other things, are mixed in with the standard chickpeas component.
All flavors are natural, vegan, gluten-free, and dairy-free, with the exception of vanilla bean, choc-o-mint, brown batter, and snicker doodle.
This might be even more challenging when it comes to healthy choices. As people seek better methods to feed their families, the market is rapidly getting saturated.
However, this did not deter Makenzie Marzluff from producing Delighted By, a dessert Hummus. Delighted By Hummus, like typical Hummus, is made from chickpeas, but instead of classic tastes like garlic or sun-dried tomato.
Marzluff has combined delicious ingredients like as chocolate and vanilla to make a nutritious delicacy that can be used as a dip, spread, or eaten straight from the containers. While it is no longer unique, a fast Google search will yield numerous other recipes to reproduce it.
Who is the founder of Delighted By Hummus?
Makenzie Marzluff founded Delighted By Hummus, a seasoned businesswoman, former Pilate’s teacher, and certified nutritionist whose love for balanced, nutritional snacks inspired the invention of dessert-flavored hummus.
Makenzie Marzluff has a culinary arts background. She was doing some soul searching in 2015, trying to figure out how to share her sparkle.
She was experimenting with dessert hummus when she realized she had found her life’s job. She had product in her first farmer’s market just a few weeks after that epiphany, and she pledged Delighted by Dessert Hummus would be the first dessert hummus on national retail shelves.
She promotes the gluten-free food as a healthier alternative to sweet treats like cookie dough and ice cream. Dip pretzels, graham crackers, or whatever else you like in the dessert hummus, or eat it with a spoon.
Her message is being heard by national stores. Delighted by Dessert Hummus is available at Whole Foods, Walmart, Wegmans, and is soon to be available at Publix and other retailers.
The product will be available in the store’s hummus area. Her ambition to become the first national dessert hummus is rapidly becoming a reality.
What Happened to Delighted By Hummus at Shark Tank pitch?
In Shark Tank episode 4 of Season 9, Makenzie Marzluff introduces Delighted by Dessert Hummus, her chickpea-based dessert hummus. She requires the expertise and capital of a Shark to help her manage expansion.
Makenzie enter the pitch seeking for $600,000 for a 12% stake in her firm, which is worth $5 million.
She gives the Sharks samples after presenting her presentation. They enjoyed it. “This is so (bleep) wonderful!” said Mark. Barbara is eager to get down to work after telling them how she came up with the concept idea.
She started the firm 13 months ago and has already made over a million dollars in sales. The Sharks are blown away.
When she tells them she’s in 1200 stores, they’re even more amazed. She got there by travelling up and down the east coast in a refrigerated van, knocking on food shops.
Mark genuinely refers to her as a “beast.” All of the customers agreed that she was the only one inventing in that field.
She put up $20,000 of her own money and raised $400,000 from friends and family at a $4 million valuation. She anticipates $1.3 million in sales in 2017.
Alex is the first Shark to quit since he does not agree with the valuation. She informs the Shark she needs money to employ operational support staff, such as a VP of sales.
Kevin provides $600,000 as a loan at 11% interest for 6% equity after some debate. Mark offers $600,000 in exchange for 25% equity. After some deliberation, she accepts Mark Cuban’s offer and exits the presentation with a deal.
What Happened to Delighted By Hummus after Shark Tank?
The deal with Mark was never finalized after the episode and departed the pitch with a deal. In 2018, sales surpassed $5 million!
Other hummus brands, such as Sabra and Boar’s Head, began manufacturing dessert hummus, and I soon found that Delighted By was no longer available at my local Publix.
She began rebranding the product as Delighted By Desserts in July 2019. She’s letting existing goods run out before completely rebranding.
As of May 20, 2021, the 2020 Covid-19 pandemic appears to have delayed her comeback, as her website promises she’ll be back in the summer of 2021.
The website declared in August 2021 that the firm will exclusively sell online beginning in October 2021. They will be offering hummus brownies as well as hummus mix to make your own dessert hummus at home.
Competitors of Delighted By Hummus
Delighted By Hummus is unique to the market, but doesn’t appear to be a major paradigm shifter.
Some of its competitors offer healthy alternatives to eating dessert and snacks. For example, Bare Fruit, a healthy snack company with a natural product that packs a nutritious punch.
Net Worth of Delighted By Hummus
The company was valued at $5 million during the pitch, since then the company still operating and hence the company net worth might have increased.
Delighted By Hummus FAQs
What is Delighted By Hummus?
Delighted by Dessert Hummus is a chickpea-based dessert hummus that contains chocolate, strawberry, and vanilla flavors.
Who is the founder?
Makenzie Marzluff founded Delighted By Hummus in 2016 after she figured out how to create chocolate-flavored hummus.
How much was asking on Shark Tank?
Marzluff was asking for $600,000 for a 12% stake in her firm, which is worth $5 million.
Did she have the deal?
Yes, she did from form Mark Cuban.
How much was the deal?
Mark Cuban offered $600,000 for 25% ownership of the company, but the deal was never finalized.
Is Delighted By Hummus still in business?
Yes, the company still operating but not in the same way it was before.
Are Delighted By Hummus Vegan-certified?
Most present goods do not contain any animal products. However, while the majority of their components, if not all of them, are Vegan, the completed goods do not have the proper Vegan certification.
Are Delighted By Hummus gluten-free certified?
No. While the bulk of their components, if not all of them, are certified Gluten Free, our completed goods do not have the formal GF certification.
Gluten is not used in the production of their finished goods. Please keep in mind that there is always the possibility of cross-contamination in diverse ingredient processing facilities.
Are Delighted By Hummus Kosher certified?
No. While the bulk of their components, if not all of them, are certified Kosher, the completed goods do not have the formal Kosher certification.
Do Delighted By Hummus kits for dessert contain nuts?
The Brownie Batter and Mint Chocolate Fudge varieties do not include a sachet of almond butter. Users may use sunflower seed butter or any nut butter for the nut butter in any of their recipes.
Does Delighted By Hummus provide worldwide shipping?
They don’t at the moment. They are now working on getting their items into the Australian market. Our long-term goal is to make our products available in Canada, the United Kingdom, and Europe.
Can I return Delighted By Hummus?
No, we do not accept food product returns.
Is it possible for me to cancel my order?
To cancel the order, please contact them with their order number, and they will try their best to catch it in time! They will not be able to cancel the order if it has already been dispatched, so please contact them as soon as possible.
How do I keep track of my order?
Please double-check the email confirmation that they got when customer placed their transaction. One should receive an additional email with tracking information from USPS or FEDEX.
Do Delighted By Hummus contain only organic and non-GMO ingredients?
Yes, all of their ingredients are organic and non-GMO certified. The completed products, however, do not have formal organic or non-GMO certification.
What is the net worth of Makenzie Marzluff?
Makenzie Marzluff’s net worth is unknown.