Dreamland Baby Shark Tank Update | Dreamland Baby after Shark Tank
What is Dreamland Baby?
Dreamland Baby is a brand of weighted baby blankets that are referred to as sacks because newborns sleep in them in the same way as they would in a sleeping bag (or sack).
Poly pellets are sewed into the top cotton layer to impart weight to the sacks, which is said to help fussy babies calm and sleep.
Tara Williams is the owner of Dreamland Baby and a mother of four. Williams produced her product as a result of weariness.
Luke, her fourth child, would not sleep through the night. He was always whining. Tara laid a large blanket on him one night when he was being extremely fussy, and it quickly soothed him down.
Luke and his parents slept through the night for the first time. That sparked her desire to create the first version of Dreamland Baby. Her mother-in-law assisted her in sewing the first “sack,” which became her merchandise.
Who is the founder of Dreamland Baby?
Tara Williams is the founder of Dreamland Baby and a mother of four. Williams produced her product as a result of weariness.
Luke and his parents slept well for the first time in a long time. That sparked her desire to create the first version of Dreamland Baby. Her mother-in-law assisted her in sewing the first “sack,” which became her merchandise.
The sacks are weighted blankets that may be worn like overalls or a sleeping bag. Poly pellets stitched between layers of cotton cloth provide the weight.
Weighted blankets can help newborns relax and reduce tension. The weight is only on the front (or top) of the weighted bag and is intended to promote back and side sleeping.
It’s similar to swaddling, but with a gentler pressure. Tara soon began preparing them for family and friends once word spread. That’s when she realized she’d hit on something.
She took the risk and funded $24,541 on Kickstarter in June 2019 to get her business off the ground. The campaign was fully funded in 72 hours!
She now sells them for $79 on her website and on Amazon. They were developed with the help of physicians, NICU nurses, and qualified sleep experts.
Dreamland Baby also exceeds all Consumer Product Safety Commission criteria in the United States.
What Happened to Dreamland Baby at Shark Tank pitch?
Tara decided to approach the Shark Tank investors to help her blow up the product in episode 24 of Season 11 of Dreamland Baby on Shark Tank.
Tara enters the pitch asking for $100,000 in exchange for a 10% ownership in her company, which is valued at $1 million. She wishes to enlist the assistance of a Shark in order to get her business off the ground. She tells the Sharks her tale while handing out samples.
The Sharks are concerned since almost all of her $30,000 or so in sales came from the Kickstarter campaign. They believe it is still a product, not a firm.
She went on to say that the cost of making a small and medium product is $13.60 and $12.20, respectively, and that they retail for $79 on Amazon.
The majority of the Sharks are concerned that Dreamland Baby is still a product rather than a company. They are concerned that the product hasn’t sold well outside of Kickstarter, which might signal that there is either more competition in this market or that the product isn’t required.
Tara tells them that there is no particular competition currently producing a product similar to hers, and that with the proper partner, she would be able to turn Dreamland Baby into a viable firm.
Kevin O’Leary was the first Shark to depart the deal, followed by Kevin Harrington, and then Mark Cuban also exits after congratulating her on her innovative concept.
Lori Greiner was concerned about licensing the device, but she made an offer of $100,000 for 25% equity in the company. Tara Williams asks Robert Herjavec if he has an offer, but he congratulates her on the product and exits.
Tara Williams asks Robert Herjavec if he has an offer, but he congratulates her on the product and exits. Tara counter-offers Lori Greiner, $100,000 for a 20% stake in her firm, but after a time Lori Greiner counter-offers $100,000 for a 22.5% stake in the company, which Tara accepts and exits the pitch with a deal.
What Happened to Dreamland Baby after Shark Tank?
Tara departed the pitch with a deal after episode 24 of Season 11 of Dreamland Baby on Shark Tank, however the deal with Lori never finalized.
The firm is still selling straight to customers on their website as of November 2021. They limited their Amazon inventory for a period owing to Amazon selling too many knock-off items.
The firm declared in December 2021 that it had hit $10 million in lifetime sales. Customers may purchase their goods at Target, Nordstrom, Bloomingdales, Baby list, and Amazon.
Competitors of Dreamland Baby
The Dreamland Baby major competitors include Haba’s Little Angels, Swan’s Sleep Sack, Rags and SwaddleMe.
Net Worth of Dreamland Baby
The company was valued at $1 million during the pitch, since then the company net worth might have been rise due to increase in sales of the company which had $10 million is lifetime sales.
Dreamland Baby FAQs
What is Dreamland Baby?
Dreamland Baby (DBA) is an American company that provides weighted baby blankets with medical-grade poly pellets or cotton saran or muslin fabric.
Who is the founder?
Dreamland Baby (DBA) was founded by Tara Williams.
How much was asking on Shark Tank?
Tara was asking for $100,000 in exchange for a 10% ownership in her company, which is valued at $1 million.
Did she have the deal?
Yes. She got a deal from Lori Greiner.
How much was the deal?
Lori Griener offered $100,000 for 22.5% equity in her firm. But they never completed the deal.
Is Dreamland Baby still in business?
Yes, Dreamland Baby still in business as of November 2021.
How long does it take for Dreamland Baby to work?
You wear the “sack” for about eight hours at a time. The company recommends that kids cannot sleep without one of the sacks on.
How much does it cost to get one?
Its cost $79 on their website and Amazon.
Do you recommend trying Dreamland Baby during nighttime or just for naps?
The sack is designed to be worn during sleep and only during sleep.
Is Dreamland Baby safe to use if my baby can roll?
No. Because of the risk of suffocation, Dreamland Baby’s weighted blankets are not recommended for rolling babies.
My baby is a tummy sleeper. Can they still use Dreamland Baby?
Yes. One can sleep on their stomach with Dreamland Baby since it will not suffocate them.
How long does it take to ship my order?
Orders are shipped within 1-3 business days from when one places their order.
How does Dreamland Baby work?
Dreamland Baby’s weighted blankets are filled with medical-grade poly pellets or cotton saran or muslin fabric.
How do I use the swaddle wing?
The swaddle wing is used to provide the weighted blanket with a swaddling effect.
If I am sleep training, can I still use Dreamland Baby?
The company recommends that kids cannot sleep without one of the sacks on.
What is Moro reflex, and how does Dreamland Baby help it?
The Moro reflex is described as the normal reflex that causes babies to arch their backs and scoot forward when they lie on their stomach.
Is Dreamland Baby safe?
Dreamland Baby is safe. It is designed to be used during only during sleep and not for rolling babies.
How should I dress my baby while wearing Dreamland Baby?
The company recommends that babies are brought to bed in their diaper or pajamas.
Should I swaddle my baby with Dreamland Baby?
Dreamland Baby was designed for sleeping, so a swaddling motion is recommended.
What is the Return and Warranty Policy?
Dreamland Baby offers a 90 Days 100% money back guarantee policy to all the customers.
What is Dreamland Baby price range?
Dreamland Baby products are priced at $79.99.
Is Dreamland Baby available on Amazon?
Yes, it is available on Amazon as well as their official website.
What is the net worth of Tara Williams?
Tara Williams’s net worth is $6 Million