FitDeck Shark Tank Update | What Happened to FitDeck after the Shark Tank Pitch?

What is FitDeck?

FitDeck is a deck of playing cards with an associated app that is supposed to make exercising “easy and pleasant.”

They receive a different exercise every time they shuffle the cards. FitDeck comes in 56-card and 26-card Booster decks.

The Entire Deck The 56-Card FitDeck, Bodyweight, Yoga, Stretch, Basketball, and Junior offer a typical deck of cards with primarily bodyweight activities to form a full workout regimen.

Dumbbell, Resistance Tube, and Core Blast 26-Card Booster Packs can be used as a single exercise or paired with other FitDeck to create an even more rigorous regimen.

Cards are housed in a plastic cardholder, making them portable and easy to draw cards while on the road. FitDeck illustrated exercise cards are a compact and easy workout.

Who is the Founder of FitDeck?

Phil Black is a fitness enthusiast and entrepreneur from California. But this was hardly the start of his adventure.

He went on to serve as a Navy SEAL, a fireman, and then as an investment banker at Goldman Sachs after graduating from Yale University and Harvard Business School.

During this period, Black opted to work and train as a certified fitness teacher, as well as become a motivational speaker.

This provided him with a wealth of expertise, allowing him to go out there and design the FitDeck that he currently offers.

Phil launched the firm in 2004, and FitDeck is available on his website and on Amazon.

What Happened to FitDeck at the Shark Tank Pitch?

Phil appeared on Shark Tank Season 5 Episode 15 in search of $300,000 in exchange for a 20% stake in FitDeck. This translates to a $1.5 million valuation.

He shows up to the Shark Tank with his fitness playing cards, stating that each card symbolizes a workout and contains images and instructions.

Each deck is themed, with options such as Cross Training and Yoga. The cards cost roughly $4.95 to create and sell for $14.95 on the internet.

Phil impresses the Sharks when he says he’s sold 500,000 copies so far, until he notes that his sales are spread out across a seven-year period.

His sales were $640,000 in the previous year, yet he broke even. Previously, sales averaged over $700,000, with profits around $120,000.

Robert Herjavec is curious about where the money is going. Phil notes that the earnings have been spent in R&D and the creation of product support films. He intends to utilize the cash to further expand the software, which presently receives roughly 1,000 downloads each month at a price of $9.99.

Mobile apps, according to Mark Cuban, are “the most cruel business in the world.” He just does not perceive it as an “equitable conclusion.” He’s gone.

Kevin O’Leary is skeptical of the company valuation, but Phil argues that he has created a brand.

As a former Navy Seal, he has the credentials to bring the FitDeck to market.

Daymond John acknowledged that developing the app was a hazardous venture. He’s gone.

Robert Herjavec believes that the lack of profit is a severe issue, and that the concept is flawed. He’s gone.

Lori Greiner likes the cards and admires Phil’s commitment, but she believes it will be difficult to carve out a position in the digital market. She’s gone.

Kevin is perplexed as to how he can arrive at a price for his firm given his history. Kevin does not receive Phil or a deck of cards.

He’s giving him a pass to come up with the next concept, but FitDeck isn’t part of the arrangement. He’s gone. Phil then exits the Tank without a contract.

What Happened to FitDeck after the Shark Tank Pitch?

The FitDeck is still available for purchase on the FitDeck website and through online merchants such as Amazon.

Taking advantage of the Shark Tank excitement, Phil designed a “Shark Tank Bundle,” a three-deck set that retails for $39.95.

Implus, a maker of footwear, outdoor, and fitness products, purchased FitDeck in 2014. Phil Black went on to found PrepWell Academy, which was featured in Shark Tank episode 1119 in season 11.

PrepWell is a high school online mentorship program that “takes the college admissions process as its paradigm for training.”

Black, as the teacher, reveals his “strategies and passion that helped him achieve success in the world’s most competitive, selective, and exclusive organization.”

There are four plans to choose from: basic, athletic, military, and package. Monthly memberships range from $14.95 to $24.95.

What is net worth of FitDeck?

On the Shark Tank, Phil was in search of $300,000 in exchange for a 20% stake in FitDeck. This translates to a $1.5 million valuation of the Company.

Who are the Competitors for FitDeck?

There are no competitors identified for FitDeck.

FitDeck FAQS

What is FitDeck? A deck of playing cards with an associated app that is supposed to make exercising “easy and pleasant.”

Who is the founder of FitDeck?

Phil Black is the founder of FitDeck. He went on to serve as a Navy SEAL, a fireman, and then as an investment banker at Goldman Sachs after graduating from Yale University and Harvard Business School.

How much was he seeking in the Shark Tank?

Phil was asking for $300,000 in exchange for 20% stake in FitDeck.

Did he get the deal?

No, he did not secure a deal with the Sharks.

Is FitDeck still in business?

The Company was acquired in 2014.

Where does FitDeck sell its products?

FitDeck sells its products on their website, on Amazon.

How much does it cost?

The cards cost roughly $4.95 to create and sell for $14.95 online.

When was FitDeck aired on Shark Tank?

FitDeck aired on Shark Tank Season 5 Episode 15 in January 24th, 2014.

Where is FitDeck based?

The Company is based in San Diego, California.

How can they contact the company?

The best way to contact FitDeck is by visiting their website www.fitdeck.com or www.implus.com.

Is Implus available on social media?

Yes, they are available on Facebook and Twitter.

What happened to FitDeck after Shark Tank?

Black sold FitDeck “to a fast-growing consumer products firm” following his participation on Shark Tank and started PrepWell Academy.

How many times has Phil Black been on Shark Tank?

All of his encounters as a counsellor and mentor motivated him to become the top college admissions resource in the country.

Additionally, Phil Black is the first individual to have participated on Shark Tank twice, each time with a completely different firm.

Was Phil Black a Navy SEAL?

Phil Black has amassed an impressive list of unique accomplishments over the last three decades, including:

Division I college athlete, Navy SEAL officer, Goldman Sachs investment banker, bootstrap entrepreneur, two-time Shark Tank contestant, Johnson & Johnson performance coach, firefighter, husband, and father of four sons.

What is PrepWell Academy?

PrepWell Academy is an online empowerment program for high school students that teaches kids about the college admissions process.

The substantial duties and obligations included in this procedure are analogous to those encountered in real life.

What happened to FitDeck?

Implus, a maker of footwear, outdoor, and fitness products, bought FitDeck in 2014.

What is the net worth of Phil Black?

Phil Black net worth is $1.1 Million as of 2022.