Jackson’s Honest Shark Tank Net Worth 2023
Jackson’s Honest is a healthy snack food company that was founded by Megan Reamer and Scott Reamer. The company produces chips that are cooked in coconut oil, which is a healthier alternative to other oils.
Jackson’s Honest appeared on Shark Tank in October 2017, where they secured a $1.25 million investment from guest shark Rohan Oza for a 15% stake in the company. This valued the business at over $8 million.
According to, Jackson’s Honest had a net worth of $25 million before appearing on Shark Tank. As of 2022, the founders’ net worth is estimated to be $23.4 million USD. However, the net worth of Jackson’s Honest as of 2023 appears to be unknown.
After securing the deal with Rohan Oza, Jackson’s Honest continued to expand its business. Unfortunately, Jackson Reamer, the son who inspired the creation of the company due to his illness, passed away just a few months after the taping of their Shark Tank episode. Despite this tragedy, Jackson’s Honest continues to operate and produce healthy snacks for consumers.
What Is Jackson’s Honest?
Jackson’s Honest is a popular chip company that provides healthier options compared to traditional market favorites. They have a selection of three flavors available: Sweet Potato Chips, Purple Heirloom Potato Chips, and Japanese Heirloom Sweet Potato Chips. Additionally, all of their products are gluten-free and nut-free.
The company uses more nutrient-dense potato varieties and fries its chips at a lower temperature for a longer duration to maintain the molecular structure of the coconut oil. This not only results in a chip that is more true to its flavor but also prevents potentially harmful oxidative damage.
The founders of Jackson’s Honest are Megan and Scott Reamer. Megan holds a degree in English Language and Literature from Lafayette College and has worked as a Business Developer for Dow Jones for two years and Accenture for six years.
Scott graduated from Lafayette College with a degree in chemical engineering and has worked in several high-profile investment banking positions.
Megan and Scott’s decision to start a joint business venture was inspired by the positive health outcomes they achieved at home. When their son, Jackson, was diagnosed with a rare autoimmune illness, they began experimenting with different diets and dietary choices in an attempt to alleviate his symptoms.
Who Is The Founder Of Jackson’s Honest?
Megan and Scott Reamer established Jackson’s Honest after trying different methods without success. They eventually discovered that a low-carb, high-fat, and anti-inflammatory diet worked best for them, even when it came to making their favorite snack, chips.
After perfecting their recipe, they decided to share it and established their company. Sadly, Jackson passed away due to complications from his rare condition in 2017.
Jackson’s Honest only uses non-GMO potatoes, organic corn, authentic sea salt sourced from an old sea bed in Central Utah, and coconut oil in their products. Their patented frying process preserves the nutritional benefits of these ingredients.
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Their chips are considered to be some of the healthiest on the market due to the inclusion of sea salt, which contains almost 60 trace minerals. They offer various flavors of chips, including sea salt, barbecue, purple heirloom, red heirloom, sea salt and vinegar, and sweet potato.
They also offer tortillas in flavors like blue corn, yellow corn, sprouting red corn, maple cinnamon, lime and sea salt, and salsa fresca.
On their website, six 5-ounce bags of chips cost $23.94, while nine 10-ounce bags of tortillas cost $44.94. Jackson’s Honest products are available in numerous major and local stores such as Whole Foods, Publix, Wegmans, Earth Fare, and Heinen’s.
What Happened To Jackson’s Honest At Shark Tank Pitch?
Megan and Scott Reamer appeared on Shark Tank’s 904th episode seeking a Shark to invest in their all-natural potato and tortilla chip company, Jackson’s Honest, to help expand their distribution. They were looking for $1.25 million in exchange for a 5% stake in their company, which they valued at $25 million.
During their pitch, Megan and Scott shared their story and provided samples of their chips to the Sharks. The Sharks were interested and started tasting the chips.
One of the Sharks, Rohan, questioned how they arrived at a $25 million valuation after some debate about their history. In 2016, the company generated $10.1 million in revenue, but the costs associated with shelf space made it challenging to be profitable.
Megan and Scott claimed that they would achieve profitability in 2018. To date, they had collected $3 million from friends and family, and they currently own more than two-thirds of the business. Their revenues totaled between $13 and $14 million.
After some deliberation, Robert declined to invest due to the high level of risk. Lori, who enjoys baked chips, also decided not to invest. Mark did not believe that the margins were increasing, so he chose to exit as well. Barbara stated that grocery stores “eat companies alive” and chose not to invest.
Finally, Rohan offered $1.25 million for a 20% equity stake, but after much negotiation, they agreed to a deal of $1.25 million for a 15% equity stake. Megan and Scott left the pitch with a deal to help them grow their business.
What Happened to Jackson’s Honest after Shark Tank?
The agreement with Rohan was finalized, but it was with great sadness that their son Jackson passed away approximately three months prior to the airing of their episode. “Even though our hearts are broken, his legacy will endure through the business he established,” his father declared. “That is the most potent medicine we can offer ourselves.”
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In 2018, the company formerly known as Jackson’s Super Snack underwent a rebranding as Jackson’s and launched grain-free puffs. They also began importing traditional Japanese sweet potato crisps.
Their products were first distributed to food service companies in 2019. By January 2021, they had reached every Whole Foods store, and the company’s yearly earnings surpassed $6 million.
Jackson’s Honest Shark Tank Updates
Jackson’s Honest is a company that produces healthy fat-based coconut oil made from tortilla sweet potato chips. The company was inspired by the founder’s oldest child, Jackson, who had many health issues including GI problems.
The Reamers developed the chips to help Jackson, and they want to help others too. The company appeared on Shark Tank Season 9 and landed a deal with Rohan Oza. Oza offered $1.25 million for 15% equity, and the Reamers accepted the offer.
After the show, the company changed its name to Jackson’s and focused on its line of sweet potato chips. The deal with Oza closed, but sadly, about three months before their episode aired, Jackson passed away.
The Reamers continue to invest their time, energy, and resources into the business, carrying on Jackson’s work to this day. The company has seen a huge surge in popularity since its appearance on Shark Tank, with annual revenue of $10 million.
The company’s founders claim they received a flood of calls, reviews, and emails from new clients when featured on the show.
Jackson’s Honest Shark Tank Table Summary:
KEY POINTS | DETAILS |
Company Name | Jackson’s Honest |
Founders | Megan Reamer and Scott Reamer |
Year Founded | Not mentioned |
Shark Tank Appearance | October 2017 |
Amount Invested | $1.25 million |
Equity Stake | 15% |
Valuation | Over $8 million |
Net Worth Before Shark Tank | $25 million |
Founders’ Net Worth as of 2022 | $23.4 million |
Current Net Worth | Unknown |
Product | Chips and tortillas |
Features | Cooked in coconut oil, gluten-free, and nut-free |
Flavors | Sweet potato, purple heirloom, Japanese heirloom sweet potato, and others |
Distribution | Major and local stores such as Whole Foods, Publix, Wegmans, Earth Fare, and Heinen’s |
Website Pricing | Six 5-ounce bags of chips cost $23.94; nine 10-ounce bags of tortillas cost $44.94 |
Other Information | Jackson’s Honest uses non-GMO potatoes, organic corn, authentic sea salt, and coconut oil in their products. They also offer sea salt, barbecue, and other flavors of chips, as well as blue corn, yellow corn, and other flavors of tortillas. |
Competitors of Jackson’s Honest
Jackson’s Honest is a competitor of other potato chip brands like Heinz and Lay’s.
Net Worth of Jackson’s Honest
The company valuation was $25 million during the pitch, after the investment done by Rohan the company was worth $8.3 million.
Since then the company is still operating and hence the company net worth might have been higher than that of the pitch.
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Jackson’s Honest FAQs
What Is Jackson’s Honest Shark Tank?
Jackson’s Honest is a snack food brand that appeared on Shark Tank seeking $1.25 million for 5% equity.
The founders, Megan and Scott Reamer developed an all-natural potato and tortilla chips brand out of concern for their son, Jackson, who suffered from reduced motor skills and pancreatitis at a young age.
They developed a healthy fat-based coconut oil made from tortilla sweet potato chips that helped Jackson, and they wanted to help others too. The sharks liked the flavors of the chips, but the $25 million valuation was too high for many of them.
Guest shark Rohan Oza made an offer of $1.25 million for 15% equity, which the Reamers accepted.
After the show, Jackson’s Honest changed its packaging and dropped “as” from its name. The company is now focusing on its line of sweet potato chips.
Jackson’s Honest has become a fan favorite and its segment has been replayed many times since the original airing in 2018. The company is thriving and is reporting annual revenue.
How Does Jackson’s Honest Shark Tank Work?
Jackson’s Honest is a snack food brand that produces all-natural potato and tortilla chips. The founders, Megan and Scott Reamer developed a proprietary process for frying in coconut oil that retains all the health benefits of both the coconut oil and the potatoes and corn.
They appeared on Shark Tank seeking $1.25 million for 5% equity in their chip business. Guest shark Rohan Oza made an offer, and after some back and forth, a deal was made.
The deal with Rohan Oza did close, and Jackson’s Honest inked a deal with him. Since appearing on Shark Tank, Jackson’s team has experienced many challenges and triumphs.
They changed their name to Jackson’s and have made incredible progress toward their goal of sharing Jackson’s inspiring story through the products and packaging.
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They have continued to thrive long after their Shark Tank adventure, and their potato chips are the most delicious, functional, super-simple snacks they have ever made.
Is Jackson’s Honest Shark Tank Still In Business?
Yes, Jackson’s Honest is still in business as of 2023. The company appeared on Shark Tank in 2017 and made a deal with guest shark Rohan Oza for $1.25 million and 15% equity. After the show, the deal was finalized, and the company saw a surge in sales.
Jackson’s Honest is a snack food brand that offers sweet potato chips fried in coconut oil. The company was inspired by the founder’s oldest child, Jackson, who had many health issues, including GI problems.
The Reamer family developed a healthy fat-based coconut oil made from tortilla sweet potato chips that helped Jackson, and they wanted to help others too.
Jackson’s Honest has continued to expand its business and change its name to Jackson’s Chips. The company’s annual revenue is $10 million. Jackson’s Chips can be found in stores and online.
The company’s founders are still committed to carrying on Jackson’s legacy and investing their time, energy, and resources into the business.
What Is The Current Valuation Of Jackson’s Honest After Shark Tank?
Jackson’s Honest is a healthy snack food company that produces chips cooked in coconut oil, which is a healthier alternative to other oils.
The company appeared on Shark Tank in October 2017, where it secured a $1.25 million investment from guest shark Rohan Oza for a 15% stake in the company.
This valued the business at over $8 million. Their initial ask was a 5% stake for $1.25 million, which equates to a $25 million company valuation.
After the show, the deal between Jackson’s Honest and Rohan Oza was finalized, and the company saw a huge boom in its sales. As of 2023, Jackson’s Honest is still in business with an annual revenue of over $10 million.
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However, the current valuation of the company after Shark Tank is not clear. The company valuation was $25 million during the pitch, but after the investment done by Rohan, the company was worth $8.3 million.
How much were they seeking on Shark Tank?
They were seeking $1.25 million for a 5% stake from the Sharks.
How much did they receive?
They received $1.25 million for a 15% stake in the company from Rohan Oza.
Where can I buy Jackson’s Honest?
They are available in all Walmart, Whole Foods, Publix, Meijer, Wegmans, and other major grocers. Additionally, they are available on Amazon and GetYourChips.com.
Do you manufacture exclusively sweet potato chips?
Indeed, they do! Sweet potatoes have a high concentration of beta-carotene, a provitamin that transforms into Vitamin A.
(Even carrots pale in comparison to sweet potatoes in terms of beta-carotene concentration!) 90 percent of the daily recommended dose of this critical vitamin is included in approximately 13 Jackson’s sweet potato chips. Today, don’t forget to take your vitamins!
What distinguishes avocado and coconut oil as healthier cooking oils?
All of their chips are cooked in traditional avocado or coconut oil, which has a plethora of health advantages, including antioxidant and anti-inflammatory characteristics.
Unlike vegetable or canola oils, ancestral oils such as avocado and coconut have been around for thousands of years and are not manufactured. They prefer to think of them as the unsung heroes of health!
What health advantages can heirloom sweet potatoes provide?
Their non-GMO heritage sweet potatoes have been proven in studies to aid in the prevention and treatment of diabetes, heart disease, obesity, and even cancer. What a superfood!
Why are you not using organic potatoes?
Jackson’s employs Non-GMO certified potatoes, a procedure that involves extensive testing and certification. As such, Jackson’s works only with non-GMO farmer partners to source and harvest sweet potatoes.
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Are your products vegetarian or vegan, Gluten-free, Paleo-friendly, Peanut-free, or Kosher?
Yes! Their whole line of goods is vegan, gluten-free, paleo, peanut-free, and kosher. Therefore, Snack Super!
Why do you boil your chips on low heat for an extended period of time?
Potato chips are traditionally made in a quick, high-heat frying method. This results in the release of potentially harmful free radicals into the oil, which are subsequently absorbed by the body.
By frying the chips slowly and gently, they preserve the stability and purity of the healthy fats in the oil. That means no unwanted free radicals and a sensational flavor and texture!
Who is the CEO?
Scott Reamer is the CEO and co-founder of Jackson’s Honest. Megan is the Chief Executive Officer of J.A. & S. Reamer, and is an enthusiastic supporter and caretaker of her family brand, which she now runs solo!
What is the net worth of Scott Reamer?
The net worth of Scott Reamer is unknown.