The Swilt Net Worth
The Swilt is a hooded sweatshirt/blanket combo that was pitched on Shark Tank. The company’s estimated net worth as of 2022 is zero. The product was offered $35,000 in exchange for a 35% equity stake in the company during its Shark Tank appearance.
What is The Swilt and Who Founded The Swilt?
The Swilt is a unique sweatshirt blanket that doubles as a portable, wearable blanket. The blanket section can be unsnapped to keep you warm and snug, and the sweater also features a foot pocket that is lined for water resistance and easy cleaning.
The Swilt is similar in concept to the popular Snuggie, but it has a hooded sweatshirt design instead of the traditional blanket-with-sleeves style.
The quilted section of the Swilt can be rolled up and discreetly stored within the sweater, making it a great choice for busy moms, sports fans, and anyone who wants the convenience of a wearable blanket.
The founder of The Swilt is Tennelle Flowers, who has sold approximately 100 units of the product at local flea markets and other events. Tennelle is confident that people would love The Swilt if only they knew about it.
The Swilt Shark Tank Pitch
During the pitch, Tennelle offered $35,000 in exchange for a 35% stake in the company, valuing it at $85,714.29. She demonstrated the product’s features, including a water-resistant foot compartment and a pocket for easy storage.
The Sharks seemed impressed by her presentation and upbeat personality, but they quickly began asking tough questions. Robert Herjavec asked about the poor sales, and Mark Cuban criticized the product’s design, comparing it to medieval clothing.
Despite Tennelle’s attempts to make a deal, none of the Sharks were interested in investing. The website for The Swilt has since gone inactive, and social media has not been updated in several years.
To succeed in the Shark Tank, Tennelle needed to demonstrate proof of concept, such as successful retail sales and partnerships, and secure a patent for the product. Without these, entering the Shark Tank with an unproven product, poor sales, and a weak marketing plan was a recipe for failure.
Sadly, The Swilt did not survive the Shark Tank’s sink-or-swim proposition.
The Swilt Net Worth
Tennelle enters the Tank and offers $35,000 in return for 35% of the company. This shows a valuation of 85,714.29.
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The Swilt Competitors
There is no competitor.
The Swilt Shark Tank Updates
Ivori Tennelle appeared on Shark Tank in Season 3 Episode 4, seeking $30,000 for 35% of her fleece blanket hoodie, the Swilt.
The Swilt is a combination of a sweater and a quilt, designed for mothers who have to sit in stadiums during different games on wintry nights, but its need has been discovered by many other groups as well.
The product is similar to the Snuggie, but instead of the simplistic blanket-with-sleeves design, The Swilt resembles a hooded sweatshirt.
The quilt piece rolls up and is cleverly hidden inside the sweater, making it suitable for sports fans and anyone who wants the convenience of a wearable blanket.
Tennelle had only sold about 100 Swilts in local markets before appearing on Shark Tank.
She believed that “if people knew about it, they’d love it” and wanted to improve the website, optimizing it for hits on Google, and produce more of the product in anticipation of orders she believed would start rolling in after her appearance on Shark Tank.
However, Tennelle was far too confident in the product, without proof of concept to back it up. She needed to show the Sharks that the product would move off the shelves by taking it to the retail market and getting it on the shelves. A patent would’ve helped sweeten the deal as well.
As of 2022, Swilt is no longer in operation and is out of the market. Swilt had low sales, no patent approval, and other challenges along the route. However, as of 2023, The Swilt website is still active and appears that customers can still place an order.
The Swilt Shark Tank Summary Table:
| TOPIC | SUMMARY |
| Product | A unique sweatshirt blanket that doubles as a portable, wearable blanket, similar to the Snuggie |
| Founder | Ivori Tennelle |
| Shark Tank | Offered $35,000 in exchange for a 35% equity stake in the company during its Shark Tank appearance |
| Competitors | No direct competitor |
| Updates | As of 2022, Swilt is no longer in operation and is out of the market. As of 2023, the website is still active |
| Net worth | Estimated to be zero as of 2022 |
The Swilt FAQS
What Is The Swilt And How Does It Work?
The Swilt is a combination of a sweater and a quilt that was pitched on Shark Tank in Season 3 Episode 4 by Ivori Tennelle. It is designed to be a convenient and fashionable way to keep warm on wintry nights, with a hood to cover the ears and a pair of holes to put the hands in.
The quilt piece rolls up and is hidden inside the sweater, making it suitable for sports fans, soccer moms, and anyone who wants the convenience of a wearable blanket. The Swilt can be arranged to turn into a sweatshirt and also into a quilt, whatever is required.
The Swilt was invented by Ivori Tennelle, who came into the Shark Tank asking for $30,000 in exchange for a 35% equity stake in The Swilt Business. However, according to BizzBucket, Swilt is no longer in operation as of 2022 due to low sales, no patent approval, and other challenges.
Who founded The Swilt?
Ivori Tennelle.
What Was The Outcome Of The Swilt Shark Tank Pitch?
During the Swilt Shark Tank pitch, Tennelle offered $35,000 in exchange for a 35% stake in the company, valuing it at $85,714.29. However, the outcome of the pitch is not mentioned in the search results.
The estimated net worth of the company as of 2022 is zero. The Swilt is a hooded sweatshirt/blanket combo that doubles as a portable, wearable blanket.
The blanket section can be unsnapped to keep the user warm and snug, and the sweater also features a foot pocket that is lined for water resistance and easy cleaning.
What Happened To The Swilt After Its Appearance At The Shark Tank?
After its appearance on Shark Tank, it seems that The Swilt lost traction and did not gain much success. The website has gone dark, and social media has not been updated in several years. Although the website is still active, it does not look like Ivori Tennelle has continued to run the business.
According to a recent article, The Swilt went out of business in 2021, and the product is no longer available in the market.
It appears that Tennelle was too confident in the product without proof of concept to back it up, and she needed to show the Sharks that the product would move off the shelves by taking it to the retail market and getting it on the shelves.
She also needed to optimize the website and expand the business online. However, it is unclear whether she took any of these steps to improve the business after the Shark Tank pitch.
In summary, it seems that The Swilt did not gain much success after its appearance on Shark Tank, and the business is no longer in operation.
Did The Swilt secure an investment from the Sharks?
Ivori came to the Tank seeking $30,000 for 35% stake but she didn’t make a deal with any of the Sharks.
What were the weaknesses of The Swilt?
There was no sales and it had poor visibility.
How much is The Swilt worth?
She came to the Tank seeking $30,000 for 35% stake meaning $85,714.29.
What was the profitability of The Swilt?
There were no profit margins mentioned.
What are the features of The Swilt?
It was a comfortable blanket that they can wear like a jacket.
How will The Swilt improve life of people?
The Swilt could help people stay warm during sporting events or while they’re out and about.
What is the target market for The Swilt?
It could be marketed to those who enjoy sports, individuals who tend to get cold easily and people who need a blanket that they can carry with them.
What was the best moment during The Swilt pitch?
She gave a demonstration of how it works on her. It was very appealing and took the judges by surprise.
What was the worst moment during The Swilt pitch?
She got questions from the Sharks that she couldn’t answer.
How were The Swilt’s sales?
She didn’t have any sales to show the Sharks.
What is the gender of The Swilt?
It’s not a specific gender, it’s a gender-neutral product.
Are they searching for The Swilt available for sale?
No, sadly, they cannot buy one right now. They can only purchase it from their website which has been inactive since appearing on Shark Tank Pitch.
Is The Swilt design patent pending?
No, it doesn’t have a patent pending.
Which sharks have an interest in The Swilt?
No. Sharks were interested with The Swill.
What did the advisors say about The Swilt?
They thought that Tennelle should have a marketing plan and sales strategy in place if she’s going to keep the product on its feet.
Is The Swilt an amazing product?
Its design is not amazing, it looks like a normal blanket.
When was The Swilt aired on the Shark Tank Pitch?
It aired on February 10th, 2012.
Did they like The Swilt Shark Tank pitch?
No, it was a failure. Sharks didn’t think that the product was interesting.
