Milk Snob Shark Tank Net Worth 2023
Milk Snob’s net worth is $5 million as of 2022. The valuation of Milk Snob was $2.5 million when it appeared on Shark Tank. Melanie Disbrow, the founder of Milk Snob, pitched her business in Shark Tank Season 8 Episode 8, which aired on November 11, 2016.
She expected $125K for a 5% stake in her business. Lori Greiner agreed to invest $125,000 for a 10% equity in Milk Snob. Milk Snob has expanded its product line and secured a licensing deal with Disney Baby.
Milk Snob Shark Tank Summary:
| DESCRIPTION | DETAILS |
| Company name | Milk Snob |
| Product | Multi-functional infant car seat and nursing cover |
| Founder | Melanie Disbrow |
| Year founded | 2012 |
| Net worth 2022 | $5 million |
| Valuation on Shark Tank | $2.5 million |
| Shark Tank episode | Season 8, Episode 8 (Aired on November 11, 2016) |
| Amount asked | $125,000 for 5% equity |
| Lori’s deal | $125,000 for 10% equity |
| Other sharks’ deals | Kevin offered $150,000 for 10% equity, Chris offered $125,000 for 8% equity |
| Milk Snob covers | $36 |
| Swaddling blankets | $18 |
| Milk Snob Pouch | $38 |
| Annual sales | $6 million as of May 2021 |
| Competitors | Caden Lane, Baby Be Mine Maternity, Ingrid & Isabel |
| Licensing agreement | Signed with Disney Baby |
What is Milk Snob? Who Founded Milk Snob?
Milk Snob is a one-stop shop catering to the needs of new moms and babies. Initially, their flagship product was a car seat and nursing cover that served the dual purpose of being a practical solution for feeding and keeping the baby warm, as well as a fashionable addition to one’s wardrobe. These covers are available in different styles and are made from high-quality materials.
Melanie Disbrow founded Milk Snob in 2012 in Texas. She met her husband while he was serving in the US military in Germany, where she had moved from the United States in 2006.
Melanie is a mother of three infants and has a background in photography. She currently serves as the company’s CEO.
Despite being a new and sleep-deprived mother, Melanie’s creativity was not dampened. She noticed that the baby seat cover she was using would not stay in place when her child tugged on it, which added another item to carry or potentially lose.
Recognizing the market need, she designed a breathable and multifunctional seat cover with a center hole for checking on her baby and inserting her head while breastfeeding.
Melanie created a prototype that doubled as a stylish wardrobe accessory and began making more in her garage as her circle of parent friends showed interest.
She soon received inquiries from major brand stores, but due to her lack of business experience, she sought an investor who could provide both funding and advice.
Milk Snob Shark Tank Pitch
Milk Snob covers come in various patterns and colors, and Melanie frequently updates her collection to keep things fresh. In addition, she sells swaddling blankets for $18 and Milk Snob covers for $36 each.
During a pitch to investors, Melanie asked for $125,000 in exchange for a 5% stake in her company, valuing it at $2.5 million. She shared her story and distributed product samples.
Kevin asked about the numbers, and Melanie reported that she had sold $1.2 million in the past 18 months, with $800,000 of that in the previous five months.
Lori asked about the company’s location and sales channels, to which Melanie responded that she only advertised on social media.
Melanie revealed that Milk Snob covers cost $7.60 to manufacture and sell for $36, and she expressed a desire for a partner to help her break into the retail market.
Chris offered $125,000 for an 8% stake and promised to buy two Milk Snob covers that day, while Mark urged Melanie to accept the deal before leaving.
Lori praised Melanie’s work and offered $125,000 for a 10% stake, stating that she recognized the value of Melanie’s business. Kevin then outbid Lori, offering $150,000 for a 10% stake, but ultimately left without a deal.
After some discussion, Lori and Chris agreed to partner together, but Chris withdrew from the deal later. Melanie then asked Lori if she would consider a lower percentage of ownership, but Lori stuck to her original offer of $150,000 for a 10% stake. The deal was made, bringing the company’s valuation to $1.25 million.
However, Lori’s partnership with the company never materialized, and the company was not listed on her website.
Milk Snob later signed a license agreement with Disney Baby, offering covers featuring Mickey Mouse and Winnie the Pooh illustrations for $36 each.
The company continued to expand, introducing new products such as The Original Milk Snob Pouch, which is a modern take on the traditional sleep sack and sells for $38. As of May 2021, the company remained operational and generated $6 million in annual sales.
Milk Snob Net Worth
Melanie comes seeking $125,000 in exchange for a 5% stake in her firm. This indicates a value of $2.5 million. She accepted an offer from Lori of $125,000 for 10%, showing a valuation of $1.25 million.
Milk Snob Competitors
Milk Snob Competitors are; Caden Lane Baby Be Mine Maternity and Ingrid & Isabel.
Milk Snob Shark Tank Updates
Milk Snob is a multi-functional infant car seat cover and nursing cover that was introduced to the Sharks in Shark Tank episode 809 by Melanie Disbrow.
Disbrow had been selling Milk Snob car seat covers for 18 months prior to her appearance on Shark Tank, and in that time, they made $1.2 million in sales via social media.
During her pitch, Disbrow asked for $125,000 in exchange for 5% equity in her company. Three sharks made offers: Kevin O’Leary, Lori Greiner, and guest shark and venture capitalist Chris Sacca. In the end, Disbrow made a deal with Greiner for $150,000 in exchange for 10% equity in Milk Snob.
After Shark Tank, Milk Snob became a leading brand in baby apparel and accessories. The company graduated from social media sales to retail, both online at sites like Amazon and in real-world stores like Target.
In 2017, Milk Snob partnered with Disney to offer a line of licensed baby covers. As of 2022, Milk Snob is still in business, with an annual revenue of $6 million.
Milk Snob FAQS
What Is Milk Snob And How Does It Work?
Milk Snob is a brand that produces a multi-use cover for infants and toddlers. The Milk Snob Cover is a fitted infant car seat cover that can also be used as a cover for nursing, shopping carts, high chairs, infant swings, and more.
The cover is made from a premium rayon blend that is soft and stretchy. The Milk Snob Cover is designed to provide privacy and protection for babies and toddlers in various settings.
The Milk Snob Cover can be used as a nursing cover to provide breastfeeding mothers with privacy and flexibility. The cover drapes comfortably over both mom and baby, providing a soft and breathable barrier for skin-to-skin contact.
The Milk Snob Cover can also be used as a shopping cart cover to protect babies and toddlers from germs and bacteria. The cover can be easily thrown over the shopping cart handlebars and seat, providing a clean and safe environment for babies and toddlers.
The Milk Snob Cover can also be used as a high chair cover to keep high chairs and babies clean. The cover shields the armrests from spills and messes, and the baby can be buckled into the chair through the opening of the cover.
The Milk Snob Cover can also be used as an infant swing cover to create a blanket for the baby that does not move or shift over time. The cover can be stretched over the sides of an infant swing, providing a soft and comfortable environment for the baby.
Who is the owner of Milk Snob?
Disbrow Melanie.
What Was The Outcome Of Milk Snob Shark Tank Pitch?
Melanie Disbrow, the founder of Milk Snob, appeared on Shark Tank in Season 8 Episode 8, seeking $125,000 for 5% of her multi-functional baby cover business. At the time of the pitch, Milk Snob had already done $1.2 million in sales in 18 months.
During the show, Melanie received offers from several sharks, including Chris Sacca and Lori Greiner. Ultimately, Melanie accepted Lori Greiner’s offer of $150,000 for 10% equity in the company.
Since the show’s appearance, Milk Snob has grown exponentially and has received rave reviews from buyers who praise the product as “simple to use” and “the best breastfeeding cover ever”.
The net worth of Milk Snob is $5 million as of 2022, and the valuation of the company was $2.5 million when it appeared on Shark Tank.
Melanie has relocated her business to Dallas, Texas, and has expanded her product line to include pacifiers, clips, blankets, hats, loveys, and much more.
In summary, Melanie Disbrow, the founder of Milk Snob, appeared on Shark Tank seeking $125,000 for 5% of her multi-functional baby cover business.
She received offers from several sharks, including Chris Sacca and Lori Greiner, and ultimately accepted Lori Greiner’s offer of $150,000 for 10% equity in the company.
Since the show’s appearance, Milk Snob has grown exponentially and has expanded its product line to include various baby products.
The net worth of Milk Snob is $5 million as of 2022, and the valuation of the company was $2.5 million when it appeared on Shark Tank.
What Happened To Milk Snob After Its Appearance At The Shark Tank?
Melanie Disbrow introduced Milk Snob, a multi-functional infant car seat cover and nursing cover, to the Sharks in Shark Tank episode 809.
She was seeking an investment of $125,000 in exchange for a 5% stake in Milk Snob. Lori Greiner agreed to invest $125,000 for 10% equity in Milk Snob.
The valuation of Milk Snob was $2.5 million when it appeared on Shark Tank, and its net worth is $5 million as of 2022.
Since the episode aired, Milk Snob has received rave reviews, with buyers praising the product as “simple to use” and “the best breastfeeding cover ever”.
Milk Snob has expanded its product line to include Disney, Jeep, Star Wars, and Harry Potter-themed merchandise. In 2020, the company added a one-piece, silicon pacifier that doubles as a teether.
As of February 2023, the company is still in business and is doing $6 million in annual revenue. Melanie has relocated her business to Dallas, Texas, and she and Lori are certain to accomplish great things.
Is it safe to wear Milk Snob covers?
All Milk Snob items have been tested for flammability, lead levels, and phthalates in the United States.
While their goods are lightweight and breathable, it is critical for parents to watch their infants in warm locations or during the hot summer months to ensure they do not overheat.
Maintain the cover away from any source of heat.
Are Milk Snobs successful?
Milk Snob has even secured a license agreement with Disney Baby. The most recent designs even include Mickey Mouse and Winnie the Pooh covers.
Milk Snob has already achieved considerable success prior to its appearance on The Shark Tank. Since the show’s appearance, the business has grown exponentially.
How do they wear a Milk Snob wrap?
Cover the sides of the swing where the infant is laying and insert the baby into the cover’s neck hole. Anything that comes into contact with a baby should be soft, safe, and machine washable.
They may be certain that regardless of how they use Milk Snob nursing covers, washing them will be a breeze.
What episode of Shark Tank is Milk Snob?
Episode 8 of Season 8.
How do they care for their Milk Snob wrap?
Hand wash cold in a sink full of similar colors and tumble dry on a low heat setting.
They recommend washing their Milk Snob Wrap separately from any clothing that contains buttons or zippers to avoid creating small holes in the fabric.
What is Milk Snob cover?
The original Milk Snob Cover is a fitted baby car seat cover that doubles as a nursing cover, shopping cart cover, and high chair cover.
Milk Snob Covers are created by hand from a luxurious rayon mix fabric.
Where are Milk Snob Covers made?
Their items are designed in the United States of America and manufactured in China.
Is Milk Snob breathable?
While their goods are lightweight and breathable, it is critical for parents to watch their infants in warm locations or during the hot summer months to ensure they do not overheat.
Is Milk Snob still in business?
Milk Snob is still operational, with headquarters in Richardson, Texas, and has extended its board of directors and hired additional personnel.
Additionally, they’ve expanded their product line to include pacifiers, caps, and blankets for breastfeeding babies.
Why a Milk Snob wrap?
Their contemporary and boldly patterned Wraps are crafted from a lightweight, breathable rayon spandex blend and have a four-way stretch for enhanced comfort.
Where are their wraps manufactured?
Their Wraps are proudly created in the United States of America.
What is the weight range for the Milk Snob wrap?
The Milk Snob Wrap is suitable for newborns to 25 lbs. or until they no longer feel comfortable. They are advised for even the tiniest newborns since they provide a womb-like environment for their kids and enable a bespoke fit each time they wear them.
If they are carrying a baby weighing less than 8 pounds, parents should take additional care to keep air routes clean.
Are Milk Snob products safety tested?
Yes, all items have been safety tested to ensure compliance with all applicable US safety rules and certification requirements.
How much do Milk Snob products cost?
They are plus-size moms, will the Milk Snob Nursing Cover fit them?
Yes, their Milk Snob nursing covers are tailored to fit every body type. They devised a versatile blanket that is effortlessly worn by practically any mother.
How else can they use their Milk Snob Cover?
Along with the typical nursing and car seat applications, it can also be used for shopping carts, high chairs, and swings, making it one of the most versatile coverings on the market.
What material are the Milk Snob Covers made of?
The Original Milk Snob Covers, as well as its blankets, caps, and loveys, are crafted from a high-quality rayon mix fabric.
Rayon is a natural fiber derived from cotton cellulose. It is wonderfully soft, lightweight, and breathable.
What is the net worth of Melanie Disbrow?
Unknown.
