Oilerie Shark Tank Pitch | Oilerie after the Shark Tank Pitch

What is Oilerie?

Oilerie is a storefront business where clients may taste and purchase handcrafted olive oil.

Because the oil is prepared in-store, it is extremely fresh. It is held in big metal containers, each around 4-5 gallons in capacity.

Olive oils are available in several tastes, including rosemary, orange, and truffle. They may taste any flavour of oil in-store. When the moment comes to purchase, a bottle is filled in front of you.

Additionally, the store has expanded to include balsamic vinegars, spices, things from the Italian market, and snacks.

There are currently eight Oilerie locations around the United States, as well as an online store. The Oilerie sources all of its EVOO from province of Lazio, about an hour to a little village south of Rome, Italy.

Curt and Amy Jo Campbell came up with the idea for an olive oil business on a 2003 trip to Europe.

They were astounded by the hand-crafted bottled olive oil they discovered in stores around Poland. Six months later, the Campbell’s were bottling their own handcrafted olive oil from a modest home in Wisconsin.

The Oilerie has grown to become the nation’s largest single-location retailer of extra virgin olive oil.

Who Founded Oilerie?

Curt Campbell and Amy Jo Campbell.

What happen to Oilerie at the Shark Tank Pitch?

In 2007, they began providing franchise opportunities, and in December 2008, the first satellite location opened in Milawaukee.

By the time Curt appeared on Shark Tank in October 2014, seven franchised Oilerie locations were open for business.

Campbell enters the Shark Tank seeking $500K in exchange for a 35% stake in his firm. This indicates a $1,428,571.42 value.

He instantly makes a beeline for Mr. Wonderful, an olive oil collector. He next describes how olive oil and balsamic vinegar are stored in stainless steel tanks.

He distributes samples, and the Sharks seem to enjoy it. ‘This truffle oil, oh my God, that’s delicious.’ Lori Greiner exclaimed, immediately taken aback by the oil’s flavour.

Curt purchases a bottle of oil for $3.60 and sells it for $16.50.

He generated $3.1 million in revenue last year through his franchise business. Curt then informs the Sharks of his seven franchisees and the 8% royalty he charges each of them.

Mr. Wonderful refers to the Oilerie Olive Oil as “mid-market” and attributes Campbell’s success to his ability to sell his oils in areas where there are no other alternatives.

Campbell claims he has ceased working at the businesses owing to the stress involved.

Lori appeared to be the most troubled by Curt’s admission, and she informed him that she had grave reservations about partnering with him; if she believes Curt wasn’t, she’s out.

Campbell states that he became stressed out as a result of the difficulties associated with starting up, and Mark commends him on his ability to deal with the stress.

Barbara characterized him as ‘a nice, kind, hard-working person,’ but she believed Curt was unprepared for the stress such a plan would entail, and therefore she was out.

Robert lauded Oilerie’s accomplishment thus far, he stated his personal fondness for Curt, and he voiced his admiration for a firm established from nothing, but the Olive Oil was not ‘Speaking my language,’ as he put it rather cryptically, and with a supporting grin for Curt, he was gone as well.

Mr. Wonderful does not believe the business is uninvest-able. Kevin also withdrew.

Mark says that a gold digger on Shark Tank is someone who comes to the Tank with no intention of conducting business.

Campbell, he adds, is the polar opposite of that, and he’s grateful for the exposure. Curt makes his exit from the Shark Tank Pitch.

Oilerie after the Shark Tank Pitch

What he did is detailed in the episode Beyond the Tank. “Leaving the Shark Tank without a contract,” Curt recalls. “Was devastating.”

They doubted his ability to take the strain. Curt heeded their counsel, but his wife Amy Jo stood by him during the two months it took him to recover.

“It’s not just about bootstrapping your business,” Curt explains. “It’s self-funding.”

He sought assistance, employing corporate trainers to assist him in training franchisees and expanding his firm.

“Being on Shark Tank was an incredible blessing, but it also tested my self-confidence when I did not land the contract. Could I actually pull this off? Is it possible that I could pull it off? Finally, I determined that I could totally pull it off.”

Despite the Sharks’ refusal, the Oilerie is prospering.

The Oilerie is commemorating its 15th anniversary four years after Shark Tank.

Currently, there are nine sites in the United States, including those in Oregon, Washington, Ohio, Wisconsin, South Carolina, and Texas.

Additionally, Oilerie provides bread dipping oils, balsamic vinegars, and nut oils, as well as its own brand of health and beauty products (soap, lotion, shampoo, and conditioner) that contain olive leaf extract and olive oil.

As of November 2021, the firm is still profitable, generating $5 million in yearly revenue.

Oilerie Net Worth

Campbell enters the Shark Tank seeking $500K in exchange for a 35% stake in his firm. This indicates a $1,428,571.42 value.

Oilerie Competitors

There is no Competitors identified for Oilerie.

Oilerie FAQS

What is the Oilerie?

The Oilerie is an all-natural, handcrafted brand of extra virgin olive oil, balsamic vinegar, and select specialty products from around the world.

What makes Oilerie products so special?

The Oilerie sources all of its EVOO from province of Lazio, about an hour to a little village south of Rome, Italy. It is all natural, 100% pure and fresh as the day it was pressed.”

How many Oilerie franchises are there?

The Oilerie is now the largest hand bottler of extra virgin olive oil and aged balsamic vinegar in the United States, with six franchisees.

Is Oilerie olive oil?

Garlic Extra Virgin Olive Oil from Oilerie. Without a doubt, the best-selling olive oil in their store.

This Italian garlic extra virgin olive oil is excellent for bread dipping, spaghetti, drizzling over freshly grilled steaks, and a drop behind each ear before going out dancing.

Who founded Oilerie?

Curt Campbell, who was the founder of Oilerie, Curt started Oilerie back in 2003.

What makes Oilerie stand out from the competition?

They are an all-natural, handcrafted brand of extra virgin olive oil, balsamic vinegar, select specialty products from around the world.

What do they need to open my Oilerie?

They will need a small business license as well as a product that is 100% natural, held to the highest quality standards such as theirs.

Is Oilerie easy to operate?

Absolutely. Their franchisees run their own retail operation, but they also have templates and resources available for them.

How do get started?

Curt and Amy Jo Campbell came up with the idea for an olive oil business on a 2003 trip to Europe. They were astounded by the hand-crafted bottled olive oil they discovered in stores around Poland. Six months later, the Campbell’s were bottling their own handcrafted olive oil from a modest home in Wisconsin.

How long has Curt worked in the olive oil business?

Curt worked in the olive oil business for ten years, managing two Olive Oil stores prior to starting Oilerie with Amy Jo.

Does profits margins for Oilerie vary between franchises?

No, the margins are kept equal to help maintain an even playing field for the franchises.

How much does it cost to start an Oilerie franchise?

Between $141,486 and $223,947 is the projected investment necessary to launch an Oilerie USA franchise.

There is an initial franchise fee of between $30,000 and $37,500 that covers the cost of obtaining the right to operate a company under the Oilerie USA brand.

Where is Oilerie located?

The Oilerie, as seen on ABC’s Shark Tank, has a shop located in Southeast Green Bay where only the finest ingredients produced in their production facility just south of Rome, Italy make it to the store shelves.

What is the revenue of the Oilerie?

As of November 2021, the firm is still profitable, generating $5 million in yearly revenue.

What is the net worth of Curt Campbell?

Unknown.

What is the net worth of Amy Jo Campbell?

Unknown.