Opulence MD Beauty Shark Tank Update | Opulence MD Beauty after Shark Tank
What is Opulence MD Beauty?
Opulence MD Beauty is a cosmetics company that specializes in magnetic eyelashes that are free of toxic glue and have no negative effects on the wearer’s skin or natural eyelashes.
Dr. Goodwin developed the business concept in 2019 and launched the brand in February 2020 after discovering that her regular use of glue-on lashes was damaging and thinned out her natural lashes.
Dr. Anika S. Goodwin, MD, is the creator of Opulence MD beauty. She earned a bachelor’s degree in pharmacy from the University of North Carolina at Chapel Hill in 1997, and she is an impressive and brilliant doctor.
She then enrolled at the Medical University of South Carolina, where she earned her MD in 2001. Anika worked as a physician for the federal government prior to launching her businesses.
Who is the founder Opulence MD Beauty?
The brand was founded in 2020 by Dr. Anika Goodwin Hilderbrand, an ophthalmologist from Greensboro, North Carolina. She earned a Bachelor of Science in Pharmacy from the University of North Carolina at Chapel Hill.
After receiving her MD from the Medical University of South Carolina, she went on to work for the federal government. She currently runs two businesses: Opulence MD Beauty and DocMcdiva, LLC.
The highly regarded ophthalmologist founded EYEmergencyMD shortly after leaving his federal government job.
She founded another company, DocMcdiva LLC, in 2017 before giving birth to OpulenceMD beauty in 2019.
Dr. Goodwin aspires to change the narrative for women who must sacrifice their health in order to achieve luxurious beauty. She created a product that combines both aspects because she is a trained medical doctor.
True to its word, the company provides low-cost eye examination surgery to those who cannot afford it. She wants every woman to have the exact set of eyelashes she deserves, larger and better.
She aspires to make every product she creates simple to use and without imposing a burden on the consumer.
What Happened to Opulence MD Beauty at Shark Tank pitch?
In episode 20 of Season 12 of Opulence MD Beauty on Shark Tank, she is looking for a partner who can assist her with product assembly, distribution, and fulfillment.
Anika came to Shark Tank looking for a partner willing to invest $75,000 in exchange for 5% equity in OpulenceMD Beauty, which was valued at $1.5 million.
She is hoping to work with a Shark who can assist her with her fulfillment challenges because she is struggling to keep up with the demand for her product.
She currently believes she is paying too many contractors and is drowning in the logistics of her business.
Anika believes that by seeking a partner who can assist her with the assembly, distribution, and fulfillment of her product, she can help Opulence MD Beauty become even more successful.
Several Sharks are interested in partnering with Opulence MD Beauty after being impressed by Anika’s annual sales of $685,000, margins of 88-90%, and expertise.
Kevin O’Leary and Kendra Scott both offered $75,000 in exchange for 20% ownership of the company. Because she believes their clientele are similar.
Kendra believes she is the ideal partner for Opulence MD Beauty. She offers $75,000 for 20% equity shares, but Anika counters with $75,000 for 12% equity shares.
She decides to sweeten the deal by increasing her investment offer to $100,000 for 20% equity; however, Anika counters with $125,000 for 20% equity shares, which Kendra declines. Finally, Anika agreed and left the pitch with a deal.
What Happened to Opulence MD Beauty after Shark Tank?
After the episode was aired and Anika exited the pitch with a deal. There is no evidence that this deal was closed as of November 2021. The firm has made little more than $1 million in sales in the year since this episode aired.
Competitors of Opulence MD Beauty
There are several competitors for Opulence MD Beauty. These include: Brow Magnet, Eyelash Magnets and Elegant Natural Lashes.
Net Worth of Opulence MD Beauty
The company was valued at $1.5 million during the pitch after the investment done by Kendra Scott the company valued at $500,000.
Opulence MD Beauty FAQs
What is Opulence MD Beauty?
Opulence MD Beauty is an innovative brand that created magnetic eyelashes in response to being concerned about the damaging chemicals of glue-on eyelashes she wears every day.
Who is the founder?
The founder of the brand is Dr. Anika S. Goodwin, an ophthalmologist from Greensboro, N.C.
How much was asking on Shark Tank?
Anika was asking for $75,000 for 5% stake on her company.
Did she have the deal?
Yes, she got the deal from Kendra Scott.
How much was the deal?
Kendra Scott offered $100,000 for 20% ownership of the company.
Is Opulence MD Beauty till in business?
Yes, the company is still in business.
What happened to Opulence MD Beauty after Shark Tank?
After the episode aired, Anika exited the pitch with a deal. There is no evidence that this deal was closed as of November 2021.
What does Opulence MD Beauty do?
Opulence MD Beauty creates eyelashes that are both natural looking and comfortable to wear without any harmful chemicals or toxins in their formula.
They also use the best raw materials available like the highest quality material on earth, silk fibers, which are coated with a patented grade of bio ceramic powder that helps to increase lash thickness and growth without damaging the lash fiber.
What is the website for Opulence MD Beauty?
The website for the company can be found at www.opulencemdbeauty.com.
How long will my magnetic eye liner last?
To ensure the protection of their eyes, all liners have an open shelf life of 3-4 months. The shelf life of an unopened product is around 6 months. We do not use extra items to increase the life of the liner since they are hazardous to the eyes and skin.
Who should use Opulence MD Beauty?
Anyone looking for fluttery, stunning lashes in less time and at a lower cost per use than glue and adhesive alternatives.
Is Opulence MD Beauty safe near eyes?
Our lashes are equipped with microscopic magnets of ordinary strength that pose no risk to human eyes or eyelid skin.
How long should Opulence MD Beauty last?
Their lashes are constructed of high-quality materials and are designed to be worn up to 45 times with appropriate washing and storing. In comparison, adhesive lashes may only be worn 2-5 times.
Where do Opulence MD Beauty ship?
We ship both domestically and abroad. Shipping to the United States is free. International shipping prices are computed at the time of purchase.
Shipping expenses are non-refundable after users make a purchase. In the event of a refund, neither the original nor the return shipping expenses will be returned.
What is the duration of shipping Opulence MD Beauty?
Please wait 7-14 business days (excluding weekends and holidays) for them to complete the purchase due to the large amount of orders received during and after our Shark Tank appearance.
Because of the safety and sanitary procedures in place, all of their items are handled with care.
What are the competitors of Opulence MD Beauty?
They have several competitors including: Brow Magnet, Eyelash Magnets and Elegant Natural Lashes
What are the annual sales of Opulence MD Beauty?
The company has made at least $685,000 in sales since the show aired and as of November the company had annual revenue of $1 million.
What is the net worth of Dr. Anika S. Goodwin?
The net worth of Dr. Anika S. Goodwin is unknown.