Pooch Paper Net Worth
During the Shark Tank pitch, Pooch Paper had a company valuation of $2 million. However, after accepting the investment offer from Kevin O’Leary, the company’s worth was reduced to $500,000 in exchange for a perpetual royalty of $1 on each sale.
Despite the decrease in value, Pooch Paper has continued to operate and expand its distribution. As a result, it’s possible that the current net worth of the company is higher than what was presented during the Shark Tank pitch.
However, without updated financial information, it’s difficult to determine the current valuation of the company.
What is Pooch Paper and Who is the founder of Pooch Paper?
Pooch Paper is a recycled paper substitute for plastic dog waste bags, which is non-chlorine bleached and made in the USA. Each package contains 50 sheets of 12″ x 12″ paper, coated on both sides with a grease-resistant material during the production process, ensuring no toxic chemicals are used.
The paper is ideal for use in dog parks, walking routes, animal shelters, and multi-tenant structures. Pooch Paper’s production process is entirely powered by renewable energy, and their paper mill collaborator is carbon neutral and certified for sustainable forestry.
Pooch Paper was founded by Tracy Rosensteel in September 2018, out of her concerns about single-use plastics and the environmental impact of dog waste.
Tracy is also involved with two other businesses: she is a sales director for the Compass Group, a worldwide food service firm, and she produces, directs, and presents In Pursuit of Passion, a travel biographical program that features individuals who chase their passions.
Tracy discovered that many eco-friendly dog bags were worse for the environment than standard plastic bags.
To tackle the issue, Pooch Paper provides a sustainable solution that is disposable and biodegradable, containing the excrement within the paper by simply twisting it up into the sheet to clean up after the dog.
She aims to eliminate the usage of 500 million single-use feces bags annually, which contribute to the microplastics issue in our environment and landfill methane buildup, which adds to global warming.
Pooch Paper costs $14.99 for a 50-sheet set, and a 4000-sheet bulk bundle for $450 is available for purchase by municipalities for use in dog parks.
Pooch Paper Shark Tank pitch
Tracy Rosensteel appeared on Shark Tank episode 1202 to pitch Pooch Paper, her biodegradable alternative to single-use plastic dog waste bags, in hopes of finding a Shark to help make her product a household name. She was seeking $250,000 for a 12% stake in her company, which was valued at $2 million.
Tracy delivered her pitch, shared her story, and let the Sharks evaluate samples of her product. She claimed that Pooch Paper would soon be on the shelves of a major retailer like Target.
She had made $50,000 in sales in the past year with a healthy margin of 47%, and the product was protected by a patent. Mark was the first Shark to pass, followed by Barbara and Lori.
Kevin was the only Shark who was interested and made two offers. The first was $250,000 for a 50% stake in the company. The second was $250,000 for a perpetual royalty of $1 on each sale with no equity. After Kendra made a comment about the product, Tracy accepted Kevin’s royalty offer and left the pitch with a deal.
Since the episode aired, Tracy has finalized the deal with Kevin and introduced a larger size of Pooch Paper to accommodate bigger dog waste.
She has also secured a deal with over 500 KOA Campgrounds in the United States and Canada to offer Pooch Paper dispensers in their campgrounds. The product is available at over 1600 Target locations, 1700 PetSmart locations, Pet Supplies Plus locations, and hundreds of local retailers.
Tracy is also actively selling Pooch Paper to county-level decision-makers for municipal dog parks. Additionally, the product is available on Chewy.
It is unclear how much revenue the company is currently generating, but as of February 2022, Pooch Paper is still in business.
Tracy has redesigned her website, and it appears that Pooch Paper may be her full-time occupation, as she has left her sales job. Mr. Wonderful’s website does not mention Pooch Paper as of December 2021, but he did film a video promoting the product.
Net Worth of Pooch Paper
The company valuation was $2 million during the pitch, after the investment done by Kevin O’ Leary the company worth $500,000.
Since then the company is still operating and hence the company net worth might have be more than that of pitch.
Pooch Paper Shark Tank Updates
Pooch Paper is a company that produces eco-friendly paper alternatives to plastic dog poop bags. The founder, Tracy Rosensteel, appeared on Shark Tank in Season 12, Episode 2, which aired on October 23, 2020. During her pitch, Tracy asked for $250,000 for 12% equity in her company.
All five Sharks were impressed with the product and agreed to invest $250,000 for a $1 royalty in perpetuity. Kevin O’Leary was the Shark who made the deal with Tracy.
After appearing on Shark Tank, Pooch Paper’s products became available in other countries outside the US. The company also secured a deal with over 500 KOA Campgrounds to provide their products.
Pooch Paper introduced a larger size of their product and Tracy scored a deal with a major retailer, Target. As of April 2023, there is no updated information on Pooch Paper’s net worth or valuation.
Pooch Paper Shark Tank Summary:
FACT | DETAILS |
Company name | Pooch Paper |
Product | Recycled paper substitute for plastic dog waste bags |
Founder | Tracy Rosensteel |
Company Valuation (before Shark Tank) | $2 million |
Investment deal | $250,000 for a perpetual royalty of $1 on each sale |
Company worth (after investment) | $500,000 |
Retail price | $14.99 for a 50-sheet set |
Bulk purchase option | 4000-sheet bundle for $450 available for purchase by municipalities |
Revenue | Unknown |
Distribution | 1600 Target locations, 1700 PetSmart locations, Pet Supplies Plus locations, Chewy, and hundreds of local retailers |
Other partnerships | KOA campgrounds in the US and Canada |
Mission | Eliminate 500 million single-use feces bags annually |
Shark Tank episode | Season 12, Episode 2 |
Air date | October 23, 2020 |
Sharks | Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, and Kendra Scott |
Tracy’s pitch | $250,000 for a 12% stake in her company |
Tracy’s offer | $250,000 for a perpetual royalty of $1 on each sale with no equity |
Deal with | Kevin O’Leary |
Status | Still in business (as of February 2022) |
Founder’s other businesses | Sales director for the Compass Group and produces, directs, and presents “In Pursuit of Passion” |
Founder’s website | Redesigned and unclear whether Pooch Paper is her full-time occupation |
Net worth | Unknown; potentially higher than $500,000 |
Pooch Paper FAQs
What Is Pooch Paper And How Does It Work?
Pooch Paper is a biodegradable, compostable, and sustainable alternative to single-use plastic dog waste bags. It is made in the USA and is PFAS-free, non-chlorine bleached, and manufactured using renewable energy.
The sheets are made of recycled non-chlorine-bleached paper and are coated with a fluorochemical-free grease-resistant coating to ensure that the dog’s waste remains inside the paper and not on the user’s hand. The paper is easy to use and more environmentally friendly compared to plastic alternatives.
Dog owners take a piece of the grease-resistant paper to collect their furry friend’s waste and twist the top to secure the safe closure of the bundle before depositing it in a waste bin.
Pooch Paper is 100% biodegradable and 100% compostable, unlike plastic bags that can take from 500 to 1000 years to decompose. The paper is made with recycled, unbleached, uncoated softwood pulp using a machine-finished, sustainable manufacturing process.
The unbleached paper fiber produces a higher pulping yield, which in turn lessens the overall environmental footprint.
Pooch Paper is available in 12 x 12-inch sheets for small to medium-sized dogs and 14 x 14-inch sheets for medium to larger size dogs. A pack of Pooch Paper contains 50 sheets of dog-waste paper and retails.
In summary, Pooch Paper is a sustainable and eco-friendly alternative to plastic dog waste bags. It is made of biodegradable and compostable paper that is coated with a grease-resistant coating to ensure that the dog’s waste remains inside the paper.
Pooch Paper is easy to use and more environmentally friendly compared to plastic alternatives. It is available in different sizes and can be purchased in packs of 50 sheets.
Who is the founder?
Tracy Rosensteel is the founder of the company. She is an entrepreneur and producer of the “In Pursuit of Passion” travel program, which features individuals who chase their passions.
What Was The Outcome Of Pooch Paper Shark Tank Pitch?
Pooch Paper secured a deal on Shark Tank with all the Sharks agreeing to invest $250,000 for $1 royalty in perpetuity.
This was a rare deal for Shark Tank, and the Sharks were impressed with the product. Since the show aired, Pooch Paper has seen an increase in consumer traffic online and inquiries from retailers.
The company has also launched larger 14” x 14” sheets that will be available in a retail box and in some park districts and multi-tenant buildings nationwide. Pooch Paper is still in business and has become a global brand, available in the US, Canada, Dubai, and Japan.
Tracy Rosensteel, the founder of Pooch Paper, quit her sales job and gave her full attention to the new business after the success on Shark Tank. The company’s net worth is $820,000 as of 2022.
What Happened To After Its Appearance At The Shark Tank?
After appearing on Shark Tank, Pooch Paper’s products became available in other countries outside the US, and Kevin O’Leary promised to push the company’s sales.
The company has seen an increase in consumer traffic online and inquiries from potential retailers since the show aired. Pooch Paper is still in business and offering a biodegradable, compostable, paper alternative to plastic dog waste bags.
The company has also launched larger 14” x 14” sheets that will be available in a retail box and in some park districts and multi-tenant buildings nationwide. Pooch Paper has been praised for being 100% biodegradable and 100% compostable.
The company’s products are manufactured in the USA using recycled, non-chlorine bleach paper that is coated with a grease-resistant.
How much was seeking on Shark Tank?
Tracy was seeking for $250,000 for 12% of the business. The valuation was $2 million.
Did she have the deal?
Yes, she did with Kevin O’ Leary.
How much was the deal?
Kevin offered to invest $250,000 for the stake and a royalty of $1 on each sale.
Is Pooch Paper still in business?
Yes, the company is still in business as of February 2022.
Where is Pooch Paper located?
The company is located in the United States of America.
What is the price of Poop paper bags?
Each bag comes in a pack of 50 and cost $14.99. The product is sold at Target and Petsmart, as well as hundreds of local and mom-and-pop pet stores across the country.
How do you dispose of Pooch Paper?
The paper is designed with a small hole at one end through which customers can place their hand and dispose their poo. Toss it into a trash bin or carry it home with them.
What is Pooch Paper made of?
The paper is made of 100% recycled paper.
What is the size of Poop paper?
The bag measures approximately 12 inches X 12 inches. It holds up to 1000 pounds and is biodegradable in its entirety as it will not break down.
Where can I get Pooch Paper bags?
The product can be purchased online, at Target and PetSmart, as well as hundreds of local, mom-and-pop pet stores across the country.
Is Pooch Paper shipping?
The bags are shipped directly to customers’ door. The product is not available online at the time of this writing.
Does Pooch Paper contain any chemicals?
No, the paper is made using plant-based inks that do not contain any compounds that could harm humans. It also uses Oxo plastics, which are biodegradable and environmentally friendly.
Is the paper recyclable?
The paper is designed to be recycled again and again. It can be recycled up to seven times, depending on the type of paper used.
How do I pay for Pooch Paper?
Payment can make via credit card, ApplePay, PayPal and Venmo.
Is the bag biodegradable?
Pooch Paper is designed to be biodegradable in its entirety.
What is the net worth of Tracy Rosensteel?
The net worth of Tracy Rosensteel is unknown.