Popup Play is a custom playhouse for kids that was started by Amelia Cosgrove and Bryan Thomas in 2014. In 2017, they appeared on Season 8 of Shark Tank with a net worth valuation of $4.16 million. They secured a deal with investor Chris Sacca for $250,000 as a convertible note, with a $3 million cap. However, despite the success on the show, Popup Play ceased operations in 2019 and is now out of business. Their net worth is currently unknown.
Key Takeaways:
- Popup Play appeared on Season 8 of Shark Tank with a net worth valuation of $4.16 million.
- They secured a deal with Chris Sacca for $250,000 as a convertible note.
- Popup Play ceased operations in 2019 and is now out of business.
- Their net worth is currently unknown.
Popup Play’s Shark Tank Pitch and Founders
During Season 8, Episode 14 of Shark Tank, Amelia Cosgrove and Bryan Thomas, the co-founders of Popup Play, showcased their innovative custom playhouse for kids. Seeking an investment of $2.5 million for a 6% equity stake, they presented a unique concept that caught the attention of the Sharks.
Amelia Cosgrove and Bryan Thomas started Popup Play in 2014, aiming to provide children with a personalized play experience. Their pitch centered around the PopUp Play Build Lab, a web and tablet-based application that allowed kids to design their own playhouses using 3D modeling and customization options.
The founders managed to strike a deal with investor Chris Sacca, who offered $250,000 as a convertible note with a cap of $3 million. This partnership seemed promising for Popup Play, as Sacca’s experience and expertise could potentially propel the company to new heights. However, despite the initial success on Shark Tank, Popup Play faced unforeseen challenges that eventually led to the closure of their business in 2019.
Popup Play Founders: Amelia Cosgrove and Bryan Thomas
Amelia Cosgrove and Bryan Thomas, the dynamic duo behind Popup Play, brought their shared passion for children’s play experiences to reality. Cosgrove, with her background in design and architecture, played a vital role in conceptualizing the innovative playhouse designs. Bryan Thomas, on the other hand, focused on the business aspects, ensuring the company’s growth and success.
Together, they infused creativity and entrepreneurial spirit into Popup Play, transforming it into a groundbreaking venture. While the ultimate outcome wasn’t what they had hoped for, their dedication to delivering unique play experiences for children remains commendable.
| Popup Play Shark Tank Pitch | Founders |
|---|---|
| Seeking $2.5 million for 6% equity | Amelia Cosgrove and Bryan Thomas |
| Investor: Chris Sacca | |
| Deal: $250,000 as a convertible note with a $3 million cap |
PopUp Play’s Unique Approach and Challenges
PopUp Play took a unique approach in the children’s playhouse industry by offering an on-demand design and manufacturing service. Their innovative web and tablet-based application, PopUp Play Build Lab, allowed kids to unleash their creativity and design their very own custom playhouses. With options for customization and 3D modeling, children could bring their imaginative ideas to life.
Once the designs were finalized, PopUp Play would manufacture the playhouses using sturdy fiberboard, ensuring durability and safety. The playhouses were then delivered to customers, ready to provide endless hours of fun and adventure. This unique approach empowered children to be actively involved in the creative process, resulting in playhouses that were not only fun but also personalized.
However, despite their unique concept, PopUp Play faced several challenges along the way. Sales proved to be a hurdle, as customer acquisition proved to be more difficult than anticipated. The company also encountered challenges in refining their business strategy, which may have impacted their ability to scale and sustain their operations. While their appearance on Shark Tank brought attention and initial success, overcoming these obstacles proved to be insurmountable, leading to the unfortunate closure of PopUp Play in 2019.
FAQ
What was Popup Play’s net worth before appearing on Shark Tank?
The net worth of Popup Play before appearing on Shark Tank is unknown.
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What was Popup Play’s net worth after appearing on Shark Tank?
The net worth of Popup Play after appearing on Shark Tank is unknown.
What deal did Popup Play secure on Shark Tank?
Popup Play secured a deal with investor Chris Sacca for $250,000 as a convertible note, with a $3 million cap.
When did Popup Play start and when did it go out of business?
Popup Play was started in 2014 and went out of business in 2019.
What differentiated Popup Play from other playhouse companies?
Popup Play offered an on-demand design and manufacturing service for custom playhouses, allowing kids to design their own playhouses using the PopUp Play Build Lab application.
What materials were used in manufacturing Popup Play’s playhouses?
Popup Play manufactured their playhouses using sturdy fiberboard.
What were the challenges faced by Popup Play?
Popup Play faced challenges with sales, customer acquisition, and business strategy.