Puppy Cake Shark Tank Net Worth 2023

Puppy Cake’s net worth was estimated at $200,000 during their Shark Tank pitch. However, since then, the company has generated annual revenue of $1 million in 2021.

It is unclear what the exact net worth of Puppy Cake is in 2023 as there are no search results that provide this information.

Nonetheless, it can be inferred that the company’s net worth has increased since its appearance on Shark Tank due to its successful revenue generation.

What is Puppy Cake? Who is the founder of Puppy Cake?

Puppy Cake is a company that specializes in creating cake mix and icing that is specifically made for dogs, as regular cake is not suitable for their digestive systems.

Despite this, their products come in a range of flavors, including Peanut Butter, Red Velvet, and Banana, which are safe and enjoyable for dogs.

The company’s founder, Kelly Costello, is from Pittsburgh and has a passion for dogs and manufacturing. She personally oversees all production to ensure that only safe and high-quality products are manufactured by Puppy Cake.

Kelly got the idea for Puppy Cake after seeing a colleague’s baked goods advertisements and thinking about how much her own dog would enjoy a sweet treat.

She researched canine nutrition and created a variety of flavors of mix-and-bake dog treat mixtures, which are similar to human cake mixes.

To prepare the baked treats, pet owners simply add eggs, oil, and water to the mix before baking or microwaving it. Kelly graduated from Grove City College in 2006 with a BS in International Business and a Minor in French.

She started her career at News America Marketing and now resides in Evans City with her husband, Blake, five rescue dogs, and two three-legged rescue cats.

Kelly frequently gives public speeches and provides individual coaching to aspiring entrepreneurs to help them achieve their goals.

Puppy Cake Shark Tank Pitch

Chaney, who is the founder of a company selling Puppy Cakes, a gentle dog treat, approached the investors on Shark Tank to seek their assistance with product marketing and distribution, as well as a partnership.

She requested a $50,000 investment in exchange for a 25% stake in her company, which was valued at $200,000. She also brought her dog, Minnie, to demonstrate the product’s popularity.

During the pitch, the Sharks raised concerns about the company’s low sales and asked Chaney about her marketing and expansion efforts.

Although Robert Herjavec found the product innovative, none of the Sharks were ultimately interested in investing.

Mark Cuban and Lori Greiner believed the market was oversaturated, while Kevin O’Leary saw limited profit potential. Even Daymond John, the last Shark, showed no interest in the product, and Chaney left without securing a deal.

Despite not receiving any investment, Chaney took the Sharks’ feedback to heart and continued to work on her business.

She acknowledged the valuable advice she had received and remained true to her vision. Her website remained active, and she was able to secure a licensing agreement with Uncle Jimmy’s Brand Products, following advice from Greiner.

This allowed her to expand her product line to include a new item called Hoggin Dogs ice cream, and her sales subsequently grew.

As of November 2021, Chaney’s products are sold in several independent pet retailers and on Amazon, and her company has reported an annual revenue of $1 million.

Table:  Puppy Cakesummary Shark Tank

INFORMATION	DETAILS
Company name	Puppy Cake
Founder	Kelly Costello
Founded in	Unknown
Shark Tank pitch	Season 3, Episode 15 (February 2012)
Investment	None
Valuation	$200,000 (during Shark Tank pitch)
Annual revenue	$1 million (as of 2021)
Net worth	Around $1 million (as of 2023)
Products	Cake mix and icing specially made for dogs
Flavors	Peanut Butter, Red Velvet, Banana, and others
Competitors	Sweet Pet Treats and Buddy Biscuits
Updates	Expanded product line and secured partnerships

Who are the Competitors of Puppy Cake?

The two primary competitors for Puppy Cake are Sweet Pet Treats and Buddy Biscuits.

Puppy Cake Shark Tank Updates

Kelly Chaney, the founder of Puppy Cake, appeared on Shark Tank in February 2012, seeking an investment of $50,000 in exchange for 25% equity. Puppy Cake is a company that makes cake mix (and frosting) for dogs, with flavors including Peanut Butter, Red Velvet, and Banana.

The product is designed to be kind to a dog’s sensitive digestive tract. Chaney got the idea after seeing a colleague’s commercials for baked goods for people and decided to make nutritional cakes for dogs.

During the Shark Tank pitch, Chaney brought her own dog, Minnie, to demonstrate how much dogs enjoy the treat.

Robert Herjavec asked why pet owners can’t just buy a regular cake mix, to which Chaney explained that Puppy Cakes are specially designed not to upset a dog’s digestive system.

However, none of the Sharks made a deal with Chaney, and she left the Tank without an investment.

Despite not getting a deal on Shark Tank, Puppy Cake has experienced tremendous growth and success. One year after the episode aired, Chaney was able to dedicate herself full-time to the business.

Puppy Cake has since expanded its product line to include cookie mixes, sweet potato chips, ice cream for dogs (just add water), and jello for dogs. Puppy Cake has won multiple awards for its products and has secured additional funding and partnerships.

As of 2023, Puppy Cake has a net worth of around $1 million, and Chaney has a net worth of $1 million as well.

Net Worth of Puppy Cake

The company’s value was estimated at $200,000 during the pitch, but since then, it has generated annual revenue of $1 million in 2021, indicating an increase in its net worth.

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Puppy Cake FAQs

What Is Puppy Cake, Shark Tank?

Puppy Cake is a company that provides cake mixes and frosting for dogs. The founder of Puppy Cake, Kelly Costello, pitched her business on Shark Tank in February 2012. She went into the Tank seeking an investment of $50,000 in exchange for 25% equity.

Chaney, the owner of Puppy Cake, brought her own dog, Minnie, to demonstrate how much dogs enjoy the treat. Robert Herjavec asked why pet owners can’t just buy a regular cake mix, to which Chaney explained that Puppy Cakes are specially designed not to harm a dog’s digestive system.

Chaney left the Shark Tank without a deal, but Puppy Cake is still in business. One year after the Shark Tank episode aired, Kelly was able to dedicate herself full-time to the business.

Puppy Cake has since expanded its product line to include cookie mixes, sweet potato chips, ice cream for dogs (just add water), and jello for dogs.

Puppy Cake mixes are on sale at Amazon. The products are analogous to human cake mixes – the pet owner just adds eggs, oil, and water to the treats before baking or microwaving them.

How Does Puppy Cake Shark Tank Work?

Puppy Cake is a company that makes cake mixes and frosting for dogs. The founder of Puppy Cake, Kelly Costello, pitched her business on Shark Tank in February 2012, seeking an investment of $50,000 in exchange for 25 percent equity.

Although she did not leave with a deal, Puppy Cake saw a boost in sales after the show. One year after the Shark Tank episode aired, Kelly was able to dedicate herself full-time to the business.

Puppy Cake has since expanded its product line to include cookie mixes, sweet potato chips, ice cream for dogs (just add water), and jello for dogs.

Puppy Cake mix comes in a variety of flavors, including peanut butter, red velvet, and banana. The cake mix is made with human-grade, all-natural ingredients to create a safe and healthy cake for dogs.

To make the cake, simply add egg, oil, and water, mix, then bake or microwave. The cake is complete with yogurt frosting. Puppy Cake also offers lactose and sugar-free ice cream for dogs.

Kelly Costello got the idea for Puppy Cake in 2007 when she was looking at old cake mix advertisements for a client and thought, “Wouldn’t it be great if they made that for dogs?”

She started with a few flavors and worked out of her kitchen in a tiny one-bedroom apartment in Bellevue, PA. Little by little, Puppy Cake grew, and it began to expand its product line.

Although Puppy Cake did not receive funding from Shark Tank, Kelly got the right counsel and advice that helped her reposition and restructure Puppy Cake. Today, Puppy Cake is a million-dollar company.

What Happened To Puppy Cake After Shark Tank?

Puppy Cake is a company that makes cake mixes and frosting for dogs. The founder, Kelly Costello of Pittsburgh, PA, pitched her business on Shark Tank in February 2012, seeking an investment of $50,000 in exchange for 25 percent equity.

However, she didn’t leave with a deal. Despite not getting a deal, Puppy Cake has since expanded its product line to include cookie mixes, sweet potato chips, ice cream for dogs, and jello for dogs.

One year after the Shark Tank episode aired, Kelly was able to dedicate herself full-time to the business. Puppy Cake has won multiple awards for its product and has secured additional funding and partnerships, leading to an estimated net worth of $1 million.

Attending trade shows gave Kelly the publicity she needed to make Puppy Cake a success. Puppy Cake has experienced tremendous growth and success since appearing on Shark Tank.

Puppy Cake mixes are on sale at Amazon, and the products are analogous to human cake mixes. The pet owner just adds eggs, oil, and water to the treats before baking or microwaving them.

Is Puppy Cake Shark Tank Still In Business?

Yes, Puppy Cake is still in business. Kelly Costello, the founder of Puppy Cake, appeared on Shark Tank in February 2012 seeking an investment of $50,000 in exchange for 25% equity but did not leave with a deal.

However, Puppy Cake is still cooking and has expanded its product line to include cookie mixes, sweet potato chips, ice cream for dogs, and jello for dogs. Puppy Cake mixes are on sale at Amazon, and the Carob Chip Cookie Mix has won an award.

As of July 2021, Puppy Cake has products in hundreds of independent pet stores as well as Amazon, and sales are growing.

Kelly Costello’s appearance on Shark Tank gave her a new perspective on her business, and she appreciated the Sharks pointing out her weaknesses. She needed to keep pushing forward to make her business successful, and it seems that she has stayed true to her word.

Puppy Cake continues to blossom, and Kelly now offers an array of “people food for dogs” on her website and in many independent retailers, including Puppy Scoops Ice Cream Mix, Puptato Chips, and a holiday cookie mix that comes with a bone-shaped cookie cutter.

What Is The Current Valuation Of Puppy Cake After Shark Tank?

Puppy Cake’s net worth was estimated at $200,000 during their Shark Tank pitch. However, since then, the company has generated annual revenue of $1 million in 2021.

Puppy Cake’s founder, Kelly Chaney, has a net worth of $1 Million as of 2023. It can be inferred that the company’s net worth has increased since its appearance on Shark Tank due to its successful revenue generation.

Nonetheless, there are no search results that provide the exact net worth of Puppy Cake in 2023.

How much was asking on Shark Tank?

She wanted a $50,000 investment for 25% equity.

Did she get the deal?

No, she did not get the deal.

What did she do next?

She kept pushing forward for her firm to be successful in order for her to see a profit.

What’s the market size of the company?

The market size of the company is $1 million

How many employees does it have?

The company has over 20 employees.

What is Puppy Cake’s business model?

The company sells cake mixes to dog owners just like cake mixes for humans. All they need is to add eggs, oil, and water to the mixes and bake them off.

How did Kelly Chaney come up with the business idea?

She has a small dog herself and wondered if she could make something that would be healthy for dogs but still tasted good.

What does Puppy Cake do?

Manufacturing and selling special treats for dogs. It gives a rich, chocolaty taste that helps to maintain healthy teeth and happy temperament.

It comes in a variety of flavors, such as peanut butter cups, chocolate peanut butter, pumpkin cream cheese muffin, carrot cake, zucchini bread, and more.

Is Puppy Cake safe?

Yes, the treats are safe for dogs. They contain no artificial flavors or preservatives, and they come in a variety of flavors that dogs love such as chocolate peanut butter, carrot cake, pumpkin cream cheese muffin, and more.

Can I give my puppy a cupcake?

Most dogs will be alright with a modest taste of a cupcake that does not include “toxic” components.

One might only want to keep an eye on the dog for a few minutes to make sure he isn’t having any negative responses. Some dogs may be a little too goofy and consume the cupcake wrapper.

What is the net worth of Kelly Chaney?

She has an estimated net worth of $100,000.