Puppy Cake Shark Tank Net Worth 2023
Puppy Cake’s net worth was estimated at $200,000 during their Shark Tank pitch. However, since then, the company has generated annual revenue of $1 million in 2021.
It is unclear what the exact net worth of Puppy Cake is in 2023 as there are no search results that provide this information.
Nonetheless, it can be inferred that the company’s net worth has increased since its appearance on Shark Tank due to its successful revenue generation.
What is Puppy Cake? Who is the founder of Puppy Cake?
Puppy Cake is a company that specializes in creating cake mix and icing that is specifically made for dogs, as regular cake is not suitable for their digestive systems.
Despite this, their products come in a range of flavors, including Peanut Butter, Red Velvet, and Banana, which are safe and enjoyable for dogs.
The company’s founder, Kelly Costello, is from Pittsburgh and has a passion for dogs and manufacturing. She personally oversees all production to ensure that only safe and high-quality products are manufactured by Puppy Cake.
Kelly got the idea for Puppy Cake after seeing a colleague’s baked goods advertisements and thinking about how much her own dog would enjoy a sweet treat.
She researched canine nutrition and created a variety of flavors of mix-and-bake dog treat mixtures, which are similar to human cake mixes.
To prepare the baked treats, pet owners simply add eggs, oil, and water to the mix before baking or microwaving it. Kelly graduated from Grove City College in 2006 with a BS in International Business and a Minor in French.
She started her career at News America Marketing and now resides in Evans City with her husband, Blake, five rescue dogs, and two three-legged rescue cats.
Kelly frequently gives public speeches and provides individual coaching to aspiring entrepreneurs to help them achieve their goals.
Puppy Cake Shark Tank Pitch
Chaney, who is the founder of a company selling Puppy Cakes, a gentle dog treat, approached the investors on Shark Tank to seek their assistance with product marketing and distribution, as well as a partnership.
She requested a $50,000 investment in exchange for a 25% stake in her company, which was valued at $200,000. She also brought her dog, Minnie, to demonstrate the product’s popularity.
During the pitch, the Sharks raised concerns about the company’s low sales and asked Chaney about her marketing and expansion efforts.
Although Robert Herjavec found the product innovative, none of the Sharks were ultimately interested in investing.
Mark Cuban and Lori Greiner believed the market was oversaturated, while Kevin O’Leary saw limited profit potential. Even Daymond John, the last Shark, showed no interest in the product, and Chaney left without securing a deal.
Despite not receiving any investment, Chaney took the Sharks’ feedback to heart and continued to work on her business.
She acknowledged the valuable advice she had received and remained true to her vision. Her website remained active, and she was able to secure a licensing agreement with Uncle Jimmy’s Brand Products, following advice from Greiner.
This allowed her to expand her product line to include a new item called Hoggin Dogs ice cream, and her sales subsequently grew.
As of November 2021, Chaney’s products are sold in several independent pet retailers and on Amazon, and her company has reported an annual revenue of $1 million.
Who are the Competitors of Puppy Cake?
The two primary competitors for Puppy Cake are Sweet Pet Treats and Buddy Biscuits.
Net Worth of Puppy Cake
The company’s value was estimated at $200,000 during the pitch, but since then, it has generated annual revenue of $1 million in 2021, indicating an increase in its net worth.
Puppy Cake FAQs
What is Puppy Cake?
Puppy Cake is a treat that consists of an all-natural cake mix. It contains no artificial flavors, preservatives, or other undesirable ingredients.
Who is the founder?
Kelly Chaney is the founder and the manufacturer of Puppy Cake.
How much was asking on Shark Tank?
She wanted a $50,000 investment for 25% equity.
Did she get the deal?
No, she did not get the deal.
Is Puppy Cake still in business?
Yes, Puppy Cake is still in business.
What did she do next?
She kept pushing forward for her firm to be successful in order for her to see a profit.
What’s the market size of the company?
The market size of the company is $1 million
How many employees does it have?
The company has over 20 employees.
What is Puppy Cake business model?
The company sells the cake mixes to dog owners just like cake mixes for humans. All they need is to add eggs, oil, and water to the mixes and bake them off.
How did Kelly Chaney come up with the business idea?
She has a small dog herself and wondered if she could make something that would be healthy for dogs but still tasted good.
What does Puppy Cake do?
Manufacturing and selling of special treats for dogs. It gives rich, chocolaty taste that helps to maintain healthy teeth and a happy temperament.
It comes in a variety of flavors, such as peanut butter cup, chocolate peanut butter, pumpkin cream cheese muffin, carrot cake, zucchini bread and more.
Is Puppy Cake safe?
Yes, the treats are safe for dogs. They contain no artificial flavors or preservatives, and they come in a variety of flavors that dogs love such as chocolate peanut butter, carrot cake, pumpkin cream cheese muffin and more.
Can I give my puppy a cupcake?
Most dogs will be alright with a modest taste of a cupcake that does not include “toxic” components.
One might only want to keep an eye on the dog for a few minutes to make sure he isn’t having any negative responses. Some dogs may be a little too goofy and consume the cupcake wrapper.
What is the net worth of Kelly Chaney?
She has an estimated net worth of $100,000.