PureAyre Shark Tank Net Worth 2023
Pure Ayre appeared on Shark Tank in 2021 and had a $1.5 million valuation at the time. As of 2023, the company is still up and running and has earned a whopping $5 million in annual revenue.
The net worth of Pure Ayre as of 2022 is also estimated to be $5 million. James Mitchell entered the Shark Tank seeking a $150k investment in exchange for a 10% stake in his company.
PureAyre is still up and running in January 2023. In just three years, it has seen astonishing success and growth, earning a whopping $5 million in annual revenue.
Pure Ayre’s popularity is attributed to its natural cleaning products that are safe for people, pets, and the environment.
What is PureAyre?
PureAyre is a company that produces non-toxic and ecologically safe odor eliminators. Its formula disintegrates the molecules responsible for foul odors without leaving any scent behind.
The product is gentle on the skin and can also freshen breath. Its aim is to replace harmful air fresheners that are detrimental to the environment. PureAyre can be safely sprayed near people, dogs, and food.
James Mitchell, the founder of PureAyre, attended Stephen F Austin High School and later the High School for the Performing and Visual Arts where he performed in concerts and recitals. Currently, he oversees the day-to-day operations of the company.
The driving force behind PureAyre is Mitchell’s desire to make the world a better place by creating a 100% harmless product.
After realizing that most of the air fresheners readily available in grocery stores and supermarkets contained harmful chemicals that could cause significant environmental damage, he set out to develop a natural solution.
PureAyre effectively eliminates odors such as pet odors, urine, and smoke, and performs the same function as other popular air fresheners.
However, unlike those products, PureAyre contains no alcohol or synthetic fragrances and does not pollute the air. It is safe to use around people, pets, and food.
PureAyre Shark Tank Pitch
James Mitchell waited outside before the airing of Shark Tank Season 2 Episode 3, hoping to find a Shark investor to assist him with scaling and distributing his product.
When he entered the Shark Tank, he pitched his company, PureAyre, and asked for a $150,000 investment in exchange for a 10% stake, which valued his company at $1.5 million.
Mitchell promoted his product as the only safe and natural one available in the market and demonstrated its use as a breath freshener to Barbara Corcoran.
The Sharks expressed interest in a patent, but Mitchell did not hold one, as he feared it might invite imitators. This was a hurdle to overcome, as a lack of a patent could be a problem in getting investors.
However, Mitchell regained some ground when he revealed that he had sold over $3 million in merchandise since the company’s founding.
The Sharks became worried about the company’s successes and failures when Mitchell reported that PureAyre had been pulled off Walgreen’s shelves. Kevin O’Leary asked Mitchell how he planned to re-enter the market.
Barbara Corcoran and Kevin Harrington both passed on the investment opportunity, stating that Mitchell had no idea what he was doing.
Daymond John made an offer of $150,000 in exchange for 50% ownership of the company, while Kevin O’Leary countered with an offer to buy the entire company, leaving Mitchell with a 7% royalty on the product for the rest of his life.
Robert Herjavec asked Mitchell if he was willing to sell the entire company, but Mitchell hesitated to make a decision and decided to consult with his wife.
While Mitchell was making his decision, Kevin O’Leary and Daymond John made a joint offer to acquire the company for $150,000 and offer Mitchell a lifelong 7% royalty, but without giving him any control over the matter.
Robert Herjavec offered an additional $75,000 to join the deal, but Mitchell declined all offers and left the Shark Tank without a deal.
Despite not landing an investment on Shark Tank, PureAyre has continued to thrive. The company’s products are available on various online platforms such as chewy.com, Walmart.com, and Amazon.com, and the company’s social media accounts remain active.
As of 2021, the company generates $5 million in income each year, and Mitchell has expanded his product line to include the PureAyre Dogs Kit, which uses natural ingredients to eliminate pet odors.
Competitors of PureAyre
The primary competitors are air freshener called Odormel and Odor Eliminator Company.
Net Worth of PureAyre
The company was valued at $1.5 million during and after the pitch. In 2021 the company has a net worth of $4.5 million.
PureAyre Shark Tank Updates
PureAyre is a company that appeared on Shark Tank in Season 2 Episode 3. The founder, James Mitchell, pitched his product, an edible odor eliminator that is safe and natural, and asked for a $150,000 investment in exchange for a 10% stake in his company, which was valued at $1.5 million.
Barbara Corcoran assisted him in demonstrating the product, which he used as a breath freshener. Robert Herjavec offered an additional $75,000 to join the deal, but Mitchell declined all offers and left the Shark Tank without a deal.
Despite not landing an investment in Shark Tank, PureAyre has continued to thrive. The company’s products are available on various online platforms such as chewy.com, Walmart.com, and Amazon.com, and the company’s social media accounts remain active.
As of January 2023, the company is still up and running and has earned a whopping $5 million in annual revenue.
Mitchell has continued to grow the company despite not landing a deal on the show. He even had a booth at the Seattle Kennel Club Show in February 2015.
Summary Table for PureAyre Shark Tank Net Worth 2023:
| ASPECT | DETAILS |
| Company Name | PureAyre |
| Product | Non-toxic and ecologically safe odor eliminator |
| Founder | James Mitchell |
| Shark Tank Pitch | Asked for $150,000 in exchange for 10% equity, but no deal was made |
| Valuation (2021) | $1.5 million |
| Annual Revenue (2021) | $5 million |
| Net Worth (2022) | $5 million |
| Competitors | Odormel, Odor Eliminator Company |
| Unique Selling Point | Non-toxic and eco-friendly alternative to harmful air fresheners |
| Success Factors | James Mitchell’s desire to make the world a better place by creating a 100% harmless product. |
| The natural and safe properties of PureAyre’s odor eliminator, which is gentle on people, pets, and food. |
PureAyre FAQs
What Is PureAyre And How Does It Work?
PureAyre is an odor eliminator that is composed of plant-derived enzymes, purified water, and essential oils. It is the first and only food-grade odor eliminator, making it safe for use in homes, carpets, fabrics, furniture, pets, and people.
PureAyre works immediately to knock out odors by breaking apart the molecules causing the odors, cleaning the air, and permanently getting rid of the source of odors so the smells don’t return.
PureAyre is specifically targeted to break the bonds of all odor-causing compounds found in nature, making it effective and strong.
PureAyre can eliminate all organic odors, including cigarette smoke, burned food, vomit, cat urine, cooking odors, and more.
It is a safe, natural product made possible with advanced biotechnology, and the enzymes in PureAyre are specifically targeted to break the bonds of all five groups of odor-causing compounds.
PureAyre is also available in specially formulated concentrations for commercial use, and it can be used in real estate or property management, hotels or motels, health or elder care, law enforcement, yacht sales, or animal care.
To use PureAyre, spray it as needed while the substance is off-gassing, but remember that PureAyre removes the odors in the air, and if you don’t eliminate the source of those odors, the smells will keep coming back.
PureAyre is bottled without using any alcohol or hazardous chemicals as stabilizers, making it safe for use around children and pets. PureAyre is a safe, natural, and effective way to eliminate odors and clean the air.
What Are The Ingredients In PureAyre?
PureAyre is composed of plant-derived enzymes, purified water, natural mint, and food-grade preservatives. The enzymes in PureAyre are the key to its effectiveness in eliminating odors.
The enzymes break apart the molecules that cause odors, cleaning the air and permanently getting rid of the source of odors so that they do not return.
PureAyre is the first and only food-grade odor eliminator, which makes it safe for use in homes, carpets, fabrics, furniture, pets, and people.
The product is bottled without using any alcohol or hazardous chemicals as stabilizers, making it safe for the environment. PureAyre and its ingredients are not considered hazardous according to OSHA.
Who is the inventor?
James Mitchell is the inventor of PureAyre and owner of Mitchell’s Product Solutions.
What Was The Outcome Of PureAyre Shark Tank Pitch?
James Mitchell appeared on Season 2 Episode 3 of Shark Tank seeking $150,000 for 10% of PureAyre, a natural and edible odor eliminator.
Mitchell explained that PureAyre is the only product on the market made from only natural ingredients and that it is completely risk-free.
However, the outcome of the pitch was disastrous for Mitchell. Despite this, PureAyre is still in business today and even participated in the Seattle Kennel Club Show in 2015 with its own booth.
The popularity of PureAyre skyrocketed after its appearance on Shark Tank, and the product is now available for purchase online at various distributors.
It is unclear from the search results why the outcome of the pitch was disastrous for Mitchell. The search results only state that he continued to put effort into developing his company despite the outcome.
It is also unclear whether any of the Sharks invested in PureAyre or if Mitchell was able to secure funding from other sources.
Did PureAyre Receive An Investment From The Sharks?
Yes, Pure Ayre appeared on Shark Tank seeking a $150,000 investment in exchange for a 10% stake in the company.
The founder, James Mitchell, presented his product as the “only safe and natural” odor eliminator on the market.
He demonstrated the product for the Sharks, but they were apprehensive about investing because he did not have a patent for the product.
Despite this, Mitchell revealed that Pure Ayre had sold over $3 million worth of the product since the company started.
Daymond John made an offer of a 50% stake in the company, giving Mitchell a 7% lifetime royalty, but Mitchell declined the offer and left the Tank without an investment.
Despite not receiving an investment, Pure Ayre is still up and running and making $5 million as of 2023.
How much was he asking on Shark Tank?
Mitchell was seeking for $150,000 for a 10% stake in the company.
Is PureAyre still in business?
Yes, the firm is still in business and is generating $5 million in revenue each year.
How much is PureAyre worth Now?
The business has a net worth of $4.5 million as of 2021.
What is the benefit of PureAyre?
Using both a breath freshener and an air freshener, PureAyre eliminates odors from around a person’s home. The company does not use any harmful chemicals in their products including alcohol or synthetic fragrances, which can be harmful to humans or wildlife.
PureAyre also helps to eliminate indoor pollution caused by things like pet odors, dirty feet, and smoke.
Are there any rivals of PureAyre?
There aren’t direct competitors of PureAyre. The nearest closest competitor may be Odormel, which sells an air freshener called Odormel that does the same job as PureAyre. It is safe to say that Odormel and PureAyre are direct competitors.
Is PureAyre safe to use?
Yes, PureAyre is safe to use in homes, cars, and offices. The ingredients used include all natural products including peppermint oil that helps improve breathing and eliminate bad odors.
Does PureAyre work on pets?
Yes, PureAyre can be used on any fabric including those in pet beds. The spray eliminates odors on pets like dogs and cats that can cause allergies for people with sensitive noses.
Does it have any side effects?
PureAyre comes in wild mint, which contains peppermint oil, and wild orange, which contains orange oil. The mint may cause a burning sensation when sprayed on sensitive skin or an allergic reaction if sprayed into the eye.
How do I buy PureAyre?
Customers can purchase PureAyre at Walmart.com, chewy.com and amazon.com for about $5 for a 6-ounce bottle.
What ingredients are in PureAyre Spray?
The ingredients in PureAyre include cedar leaf oil, peppermint oil, orange oil, spearmint oil and water with a propellant mixed in.
What is the price range of PureAyre?
It costs about $5 for a 6-ounce bottle of PureAyre.
What is the net worth of James Mitchell?
James Mitchell has a net worth of $1.5 million.
