Ready, Set, Food the Shark Tank Net Worth
According to, Ready, Set, Food was valued at $3.5 million by the sharks during their appearance on Shark Tank. As of 2022, the founders have a net worth of $4.5 million. The company currently has over 25,000 regular users and earns around $3.5 million in annual revenue
What is Ready, Set, Food, and Who are the Founders of Ready, Set, Food?
Ready Set Food is a company that produces powdered supplements to help infants gradually introduce allergenic foods such as peanuts, eggs, and milk. These supplements are added to a baby’s bottle of formula or breast milk to lower the risk of developing food allergies.
The supplements are introduced one at a time over the course of 12 days in two phases, and protein levels are raised at the 6-month maintenance stage to maintain exposure until the baby is eating regular amounts of those foods.
The company was founded in 2018 by Dr. Katie Marks-Cogan, Dr. Andrew Leitner, and Daniel Zakowski.
Dr. Marks-Cogan is a pediatric and adult allergist who was having difficulty determining what was best for her own baby son, while Dr. Leitner’s son had a severe allergic response to peanuts at the age of six months.
They assembled a team of doctors, allergists, and food scientists to develop a method for making early and sustained allergy introduction safe and simple. They hired Daniel Zakowski, a long-time consumer products executive, as CEO, and Ready, Set, Food! was born.
A six-month supply of Ready Set Food costs $29 per month with a commitment to six monthly payments, while a one-month supply purchased “a la carte” costs $47.
The company has a board of directors composed of experts in the field and has conducted extensive research to support its claims. Ready Set Food is also available for purchase on Amazon.
Ready, Set, and Food Shark Tank Pitch
On season 11 episode 12 of Shark Tank, Katie, Daniel, and Andrew sought a $350,000 investment for a 7% stake in Ready, Set, Food, valuing the company at $5 million. They informed the Sharks that they had already raised $2.4 million at the same valuation and predicted sales of around $450,000 for 2019.
The Sharks were impressed with the lack of competition in the market and the 70% profit margins. Mark, Kevin, and Lori made offers, and the team ultimately negotiated a deal with Mark, who offered $350,000 for a 10% stake and 2% advisory shares.
He also planned to develop a system for delivering the product free of charge to low-income families.
After the episode aired in January 2020, Cuban spoke about his investment on Fox Business and other TV shows, citing his personal commitment to reducing food allergies due to his daughter’s severe peanut allergy.
The company continues to sell on Amazon and is growing its network of physicians who deliver the product to their patients.
Cuban led another round of investment in July 2020, raising $3 million to fund the company’s growth. As of November 2021, the company’s annual revenue is $3 million. Daniel Zakowski expressed his gratitude for Cuban’s investment, calling it “a validating moment for our organization” in a news statement.
Cuban pledged to work with Ready, Set, Food to ensure that every parent is aware of early allergen introduction and can protect their children from food allergies.
What is the Net Worth Ready, Set, and Food?
Katie, Daniel, and Andrew appeared on Shark Tank Season 11 episode 12 in search of $350,000 for a 7% stake in their company. This equates to a $5 million valuation.
They accepted an offer from Mark of $350,000 in exchange for 10% + 2% advisory shares which brings the valuation to $3.5 million.
The current valuation is evidently higher since the company has grown.
Who are the Competitors of Ready Set Food?
It has competition in the food allergy introduction area from firms such as SpoonfulONE and Lil Mixins.
Ready, Set, Food FAQS
What is Ready, Set, Food?
Ready, Set, Food is a supplement that makes it easy to introduce peanut butter, egg whites and whole milk to their baby. The main component is the powders which are gradually added to their baby’s formula or breast milk.
Who founded Ready, Set, Food?
Ready, Set, Food is the brainchild of Dr. Katie Marks-Cogan, Dr. Andrew Leitner, and Daniel Zakowski.
How much were they seeking in the Shark Tank?
They were seeking $350,000 for a 7% stake in the company. This equates to a $5 million valuation.
Did he get the deal from the Sharks?
Yes, Mark Cuban made an offer of $350,000 in exchange for 10% + 2% advisory shares.
Is Ready, Set, Food still in business?
Yes, the company is still operational as of November 2021.
What does a basic box of Ready, Set, Food contain?
A basic box of Ready Set Food contains powders that are gradually added to their breast milk or formula. The powders are: Peanuts, Eggs, and Milk.
Is Ready, Set, Food FDA approved?
Furthermore, the product is not FDA authorized because the FDA does not control Ready, Set, Food. “They’re a dietary supplement comprised entirely of food,” Zakowski explains, “so it’s not an FDA issue one way or the other.”
How long do they use Ready Set Food?
They advise utilizing Ready, Set, Food for at least 3 to 6 months, or until their baby is consuming the allergens at least three times per week.
They created Ready, Set, Food to make it safe and simple for parents to not only introduce but also sustain allergy exposure.
What episode of Shark Tank is Ready, Set, Food?
In Shark Tank Season 11 Episode 12, Katie Marks-Cogan, Daniel Zakowski, and Andrew Leitner present the Sharks to Ready Set Food.
Why is Ready, Set, Food the best way to introduce allergens?
Because they make the procedure simple, Ready, Set, Food is the greatest solution for introducing allergies.
It is vital to remember that for early allergy introduction, parents must often offer allergic items to their new-borns, such as peanuts, eggs, and milk.
Trying to achieve this on their own has proven to be challenging and time-consuming for parents.
Is Ready, Set, Food safe?
Yes, Ready, Set, Food is completely safe. It is safe and advised by the American Academy of Paediatrics to feed allergic foods to babies under the age of one year.
Is Ready, Set, Food safe for infants who have milk soy protein intolerance (MSPI)?
Their product is safe and friendly for MSPI new-borns. Each package of Ready, Set, Food includes less than one teaspoon of yogurt or cow’s milk, making it suitable for new-borns who are lactose intolerant.
Is Ready, Set, Food a treatment for existing food allergies?
No. Food allergies have no cure, and Ready, Set, Food should not be used to treat any existing food allergies.
What are the ingredients in Ready, Set, Food?
Ready, Set, Food is composed entirely of actual organic food. There is no sugar, no additives, and no preservatives. Stages 1 and 2 have only three ingredients, all of which are organic: peanuts, egg whites, and cow’s milk.
How do they store Ready, Set, Food!?
They may keep Ready, Set, Food in a cool, dry place. They can keep the bottle or food combined with Ready, Set, Food as they would usually store breast milk, formula, or meal if they prepare the bottle or food ahead of time.
When should they start my baby on Ready, Set, Food!?
The 2020 USDA-HHS Dietary Guidelines Advisory Committee Report and other significant medical groups (NIH, AAP, and AAAAI) advocate commencing food allergen introduction for new-borns as early as 4 months of age.
Is Ready, Set, Food non-GMO and organic?
Their whole ingredient list is non-GMO and organic.
Is international shipping available?
At the moment, they exclusively ship within the United States.
How much does shipping cost?
Free delivery is included with the 6 Month Plan, the 12 Month Plan, and one-time orders of $45 or more. Shipping will be charged for one-time orders under $45 at a rate of $5.99.
What is the net worth of Katie Marks-Cogan?
Katie Marks-Cogan’s net worth is unavailable.
What is the net worth of Andrew Leitner?
Andrew Leitner’s net worth is unavailable.
What is the net worth of Daniel Zakowski?
Daniel Zakowski’s net worth is unavailable.
