SmartPlate Shark Tank Net Worth 2023
Martin entered Shark Tank in search of $1 million in exchange for a 15% stake in his company, SmartPlate. This equated to an estimated value of $6.6 million.
Although Martin took a risk going into the Shark Tank, it paid off; as of 2023, SmartPlate is still up and running and selling its product as a subscription.
By 2022, SmartPlate proved to be successful and its net worth was above $1 million. The investment that Martin requested from the Sharks was justified by the success achieved by his innovative product.
What is SmartPlate?
SmartPlate is a cutting-edge device that utilizes image recognition technology to identify, weigh, and analyze food. For those who are looking for an alternative to manually counting calories, this device is an ideal solution.
Professional athletes and coaches rely on it because it provides accurate measurements of calories, carbs, protein, fat, salt, and other nutritional variables. SmartPlate is a unique plate that can analyze everything you eat, from single foods to mixed dishes, using its food recognition technology.
The device uses a camera, a weight sensor, and algorithms to evaluate the meal’s nutritional value. SmartPlate was initially funded through a successful Kickstarter campaign in May 2015, raising $110,000 to complete the tooling for manufacturing.
Fitbit users can sync their data with SmartPlate to obtain a comprehensive view of their calorie intake and expenditure. Anthony Ortiz, the creator of SmartPlate, designed the plate after his father became ill and had to undergo triple bypass surgery.
Ortiz’s father’s doctor suggested that he could have avoided the surgery if he had eaten healthier and been more active. This prompted Ortiz to start reading health books, and Dr. Colin Campbell’s The China Study inspired the initial concept for SmartPlate.
According to Campbell, a good diet is essential for optimal health. Anthony Ortiz is the founder of SmartPlate.
What happen to SmartPlate at the Shark Tank Pitch?
Martin appeared on Shark Tank with the aim of securing $1 million in exchange for a 15% stake in his company, SmartPlate, which he valued at $6.6 million.
During his pitch, Martin emphasized that while many individuals strive to maintain a healthy lifestyle, calorie counting is time-consuming and often unreliable. SmartPlate, on the other hand, uses food and weight sensors to provide instant nutritional information about the food on a person’s plate.
Although Martin distributed prototypes to the Sharks, their reactions were less than enthusiastic. Mr. Wonderful questioned how the device distinguishes between different oils, to which Martin replied that it cannot, but it can identify different ingredients.
Daymond expressed concern that the plate would not be able to analyze certain foods like “street meat” without barcodes, but Martin reassured him that it could.
The Sharks were also skeptical about the technology and the price point, causing Daymond, Kevin, Mark, and Sacca to ultimately reject the pitch. Barbara also expressed dissatisfaction with the pitch, leading her to pass as well. Despite not receiving any investment, Martin remains convinced in the effectiveness of his product.
SmartPlate after the Shark Tank Pitch
After appearing on Shark Tank, SmartPlate CEO Anthony Ortiz announced that the company had raised $1.2 million and had formed partnerships with Bed Bath & Beyond, Jet, and Target.
The SmartPlate is available in three colors: Pearl Black, Ocean Purple, and Arctic White.
Ortiz acknowledged that Dell’Arciprete had left the company but denied Dell’Arciprete’s assertions, which were reported in Philadelphia Magazine, that he was fired due to a poor presentation.
Despite the setback of losing their marketing head, the creators of SmartPlate persevered and successfully launched an Indiegogo campaign in January 2017.
Starting in November 2021, the company will offer the plates through a subscription model, with a cost of $149 for the plate plus $29 per month for the accompanying app, or a yearly membership fee of $348 that includes a free plate.
SmartPlate Shark Tank Updates
SmartPlate is a product that uses cameras and a weight system inside to accurately measure calories for most foods, allowing users to keep track of what they eat throughout the day.
The product was pitched by Martin Dell’Arciprete in Season 7 of Shark Tank, seeking $1 million for 15% of SmartPlate. However, the company quietly let him go after the episode aired, and an Indiegogo campaign followed, which was successful.
Despite its issues, the company is still up and running and selling the product as a subscription.
SmartPlate CEO Anthony Ortiz fired Martin Dell’Arciprete shortly after his TV appearance. The loss of the company’s marketing lead may have been a blow, but SmartPlate’s inventors persevered, running a successful Indiegogo campaign, which concluded in January 2017.
Reviews for the SmartPlate app on the App Store are predominantly positive, averaging out to 4.6 out of 5.
It seems that SmartPlate faced technical challenges, and the Sharks were right about them. However, the company managed to get its idea off the ground regardless.
As of 2023, SmartPlate is still up and running and selling the product as a subscription. For $199 + $30/month, users can get two sets of SmartPlates.
SmartPlate Shark Tank Table Summary:
TOPIC | INFORMATION |
Pitch on Shark Tank | Martin aimed to secure $1 million for a 15% stake, valuing SmartPlate at $6.6 million. The Sharks rejected the pitch. |
What is SmartPlate? | SmartPlate is a device that uses image recognition technology to identify, weigh, and analyze food’s nutritional value. |
SmartPlate After Shark Tank | SmartPlate raised $1.2 million and formed partnerships with Bed Bath & Beyond, Jet, and Target. |
SmartPlate Subscription | SmartPlate offers a yearly membership fee of $348 that includes a free plate or a cost of $149 for the plate plus $29 per month for the accompanying app. |
Competitors | Anova Culinary and Thermoworks are some of SmartPlate’s competitors. |
Net Worth | As of 2022, SmartPlate’s net worth was above $1 million. |
SmartPlate CEO | Anthony Ortiz is the CEO of SmartPlate. |
SmartPlate Updates | Despite technical challenges and the Sharks’ rejection, SmartPlate is still up and running and selling the product as a subscription. |
SmartPlate Net Worth
Martin enters Shark Tank in search of $1 million in exchange for a 15% stake in SmartPlate. This equates to a $6.6 million value.
SmartPlate Competitors
Anova Culinary and Thermoworks are some of the competitors
SmartPlate FAQS
What Is Smartplate Shark Tank?
SmartPlate is a product that uses food sensors and weight sensors to calculate the nutritional value of food on a plate. It was pitched on Shark Tank by Martin Dell’Arciprete in season 7, episode 21.
The product is designed to help people diet by making calorie counting less tedious and more accurate. SmartPlate calculates the calories and nutritional value of whatever food is put on the plate.
Martin entered the Shark Tank seeking $1 million for 15% of SmartPlate. However, all the Sharks rejected the offer.
After the episode aired, SmartPlate fired Martin Dell’Arciprete, who had presented the product to the Sharks. Despite this, SmartPlate appears to have secured its customer base and is still up and running as of 2023.
The product is sold as a subscription for $199 plus $30 per month, and customers receive two sets of SmartPlates. Reviews for the SmartPlate app on the App Store are predominantly positive, averaging out to 4.6 out of 5.
How Does Smartplate Shark Tank Work?
SmartPlate is a food plating device that uses photo recognition technology to identify, weigh, and analyze food.
The product has scales and cameras built into each plate, which take a picture of the food and calculate the nutritional value through a USDA database based on what kind of food it is and how much there is.
SmartPlate is to dieting what Fitbit is to exercise. The product weighs and calculates the calories and nutritional value of whatever food is put on the plate.
Martin Dell’Arciprete pitched SmartPlate to the Sharks in episode 721 of Shark Tank. He sought $1 million for 15% of SmartPlate. Martin stated that many people are trying hard to become healthier but have difficulty counting calories.
The Sharks thought the product was too expensive, with a price of $199 per plate. They also thought it was too complicated, with too many components that had to work together. Kevin O’Leary suggested that an app could do the same thing. The Sharks did not invest in SmartPlate.
SmartPlate signed deals with Tandem Design and Flextronics to help create a fully functioning SmartPlate. The company also secured $1.2 million and is partnering with Bed Bath & Beyond, Jet, and Target.
Reviews for the SmartPlate app on the App Store are predominantly positive, averaging out to 4.6 out of 5. While SmartPlate may have walked away from Shark Tank no richer than they were before, it managed to get its idea off the ground regardless.
What Happened To Smartplate After Shark Tank?
SmartPlate is a product that was introduced by Fitly on Shark Tank in 2016. It is a “smart plate” that can weigh food and output nutritional information such as calorie counts.
Although the company was able to raise $110,000 via Kickstarter, the Sharks had many hesitations about investing in the product. The Sharks were immediately turned off by how much still needed to be flushed out to create the ideal SmartPlate product.
Kevin O’Leary, aka Mr. Wonderful, said “I smell pre-revenue,” which was not a good sign. Mark Cuban was especially critical of the product, calling it a “crutch” and stating that the camera does all the work.
SmartPlate failed to secure funding on Shark Tank, but the company still exists to this day. The SmartPlate app on the App Store has predominantly positive reviews, averaging out to 4.6 out of 5.
The company fired Martin Dell’Arciprete, who presented the product to the Sharks, shortly after his TV appearance. In need of funds, SmartPlate’s creators launched an Indiegogo campaign in January 2017 to raise funds.
SmartPlate has secured $1.2 million and is partnering with Bed Bath & Beyond, Jet, and Target after appearing on Shark Tank.
As of 2023, SmartPlate is still up and running and selling the product as a subscription for $199 + $30/month, and its net worth is above $1 million. SmartPlate anticipates shipping orders throughout the holiday season.
Is Smartplate Shark Tank Still In Business?
SmartPlate is still in business as of April 2023. Despite not securing funding from the Sharks on Shark Tank, the company continued to develop its product and is now selling it as a subscription model.
The plate uses artificial intelligence, cameras, and weight sensors to view what’s on your plate, weigh it, and provide its nutritional information in less than a second.
The subscription model costs $199 plus $30 a month for two sets of plates and access to the app. An annual subscription is also available for $348, which includes a free plate.
There were some changes in the company’s leadership after its appearance on Shark Tank. The company fired Martin Dell’Arciprete, who presented the product to the Sharks, citing “performance issues”.
Despite this setback, the company continued to develop its product and launched a successful Indiegogo campaign. The ship date for the SmartPlate kept changing, but the company is now thriving with a subscription model.
What Is The Current Valuation Of Smartplate After Shark Tank?
SmartPlate appeared on Shark Tank in February 2016. At the time, the business was valued at $6.66 million. However, SmartPlate failed to secure funding for the show.
Despite this setback, SmartPlate managed to get its idea off the ground and secure its customer base. The company’s website offers the product just as it was described on the show.
SmartPlate’s founder, Martin Dell’Arciprete, has a net worth of $1 million as of 2022. However, there is no information available on the current valuation of SmartPlate itself.
How was he asking in the Shark Tank Pitch?
He was asking $1 million in exchange for a 15% stake.
Did he get a deal from the Shark Tank?
No one gave him a deal.
Is SmartPlate effective?
Yes, SmartPlate works by automatically recognizing, weighing, and analyzing their food consumption, giving them a complete picture of their child’s eating habits.
How much does SmartPlate cost?
As of February 2021, when customers join up for an annual SmartPlate PRO subscription, the SmartPlate Device is free. The membership fee is $29 per month or $348 per year.
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How do they contact SmartPlate customer service?
Customer assistance for SmartPlate may be reached by email at support@getsmartplate.com. Additionally, they can phone (844) 438-3485.
Can they return SmartPlate?
The SmartPlate comes with a one-year limited product warranty and a 30-day money-back guarantee.
Can SmartPlate analyze restaurant meals?
Over 90% of restaurant chains in the United States are included in the SmartPlate database.
Where can they buy SmartPlate?
SmartPlate may be ordered directly from their website.
Is SmartPlate compatible with other health programs and devices?
Yes, SmartPlate is compatible with the following applications: Apple Health, WHOOP, and FitBit.
Can they purchase SmartPlate on a payment plan?
SmartPlate teamed with Sezzle, a provider of online payment plans, to give clients “four $87 interest-free payments.”
Is Smart Plate successful?
There is even an indication that sounds when they eat too quickly. Fitly’s SmartPlate was launched in May 2015 following a successful Kickstarter campaign.
They raised $110,000 to complete the tooling for manufacture.
Who is the owner of Smart Plate?
Ortiz, Anthony.
What is the size of the SmartPlate device?
Three very exact food scales and three SmartPlate trays combine to produce a white, ten-inch surface area that eliminates “portion distortion” and assists customers in developing healthy eating habits.
What is the maximum weight of food that the SmartPlate gadget can hold?
The SmartPlate is capable of holding up to 3,000 grams (nearly six pounds) at a time.
Can they take SmartPlate on the go?
Yes, SmartPlate comes with a portable cover that acts as a food container, allowing users to keep the plate in their luggage for later use.
How do they clean their SmartPlate?
The white SmartPlate trays are BPA/BPS free, nonstick, and heat resistant, as well as microwave and dishwasher safe.
The electrical base, on the other hand, should NEVER be microwaved.
How does instant food recognition work?
Their techniques make use of Artificial Intelligence to create the most accurate food detector available.
Say goodbye to time-consuming, annoying, and incorrect manual calorie-counting applications.
What if they lack access to a smartphone?
This device requires a smartphone to operate.
Is their information confidential?
They adhere to HIPPA standards, which ensure the security of all personal information. They do not disclose any personally identifiable information to other parties.
How and for how long are their food consumption records stored?
Their server retains data for up to one year.
How does the one-year manufacturer’s warranty work?
They will repair their hardware if it malfunctions or breaks during the first 365 days after purchase (the scale).
Is it possible to purchase new components, plates, or lids?
They are now offering the SmartPlate in its entirety and do not sell separate components.
Is it possible to utilize SmartPlate for more than one person?
Yes. They just need a second app account on their smartphone. As with Netflix, a SmartPlate PRO membership entitles up to five people to access.
What is the net worth of Ortiz, Anthony?
Unknown.