Stella Valle Shark Tank Net Worth 2023
Ashley Jung and Paige Dellavalle’s venture into the world of entrepreneurship paid off when they pitched their accessories line on Shark Tank, offering 25% of their company for $150,000, leading to a valuation of $600,000.
Their hard work was proven to be successful as annual revenue reached $5 million by June 2022, with Ashley leaving the company a few months later in September to become Vice President at LMI – a governmental consulting firm.
Unfortunately, the website is currently down as of January 2023 although their product range can still be found at Jared and Amazon.
What is Stella Valle?
Stella Valle is a jewelry brand that creates necklaces, rings, bracelets, and earrings made of gold, silver, and brass. Their pieces come with charms such as birthstones and initials, all of which are designed to be simple yet meaningful.
The brand was founded by sisters Ashley Jung and Paige Dellavalle in 2009 after they graduated from West Point and served in the military. Despite their military backgrounds, they were passionate about fashion and design and were determined to pursue their dreams.
Ashley came up with the idea for their unique charm jewelry after giving Paige an old charm bracelet for her West Point graduation. However, the style of the bracelet did not appeal to Paige, which led them to create more fashionable charm jewelry for young women.
Their mission was to reinvent traditional charm jewelry while keeping the personalization and significance intact. The result was their Charm Jewelry Reimagined collection, which is meant to inspire wearers to pursue their goals and dreams.
Their first product was a leather charm bracelet that allowed wearers to screw charms into holes in the band. This would become the basis for their popular Modern Charm jewelry collection.
Initially, they sold the bracelets to family and friends and hosted house shows and events at Bloomingdale’s and Henri Bendel in New York. Eventually, they took a leap of faith and combined their military discipline, business degrees, and sense of style to create a unique jewelry collection that empowers and inspires women.
Stella Valle at the Shark Tank
Ashley Jung and Paige Dellavalle pitched their accessories line on Shark Tank, offering 25% of their company for $150,000. Their product aimed to blend masculine and feminine characteristics and had already gained placement in Bloomingdale’s and Henri Bendel, as well as several small boutiques.
The partners sought a partner to help them expand the line globally, replicating their successful “trunk show” model across multiple retailers.
During the pitch, Kevin O’Leary expressed skepticism about the $600,000 valuation, and ultimately declined to invest. Robert Herjavec, while acknowledging the entrepreneurs’ brand-building efforts, also declined to invest, citing doubts about the “trunk show” strategy.
Daymond John initially leaned towards passing on the opportunity, but the entrepreneurs’ pitch ultimately failed to sway him.
However, Lori Greiner was impressed with the line’s potential, particularly with the inclusion of proceeds going towards the Wounded Warrior Project.
She partnered with Mark Cuban and offered the entrepreneurs $150,000 for 35% of the company, which they accepted. The duo left the Tank with a Shark deal and plans to utilize QVC and retail sales to further expand their brand.
Stella Valle after the Shark Tank Update
After sealing a deal on the business reality show Shark Tank on ABC, Stella Valle quickly gained the backing of entrepreneurs Lori Greiner and Mark Cuban. The brand’s distinct designs showcase their signature style in a range of accessories, including bangles, rings, and more, at a fraction of the cost of their boutique-priced line.
Stella Valle’s products have since been picked up by a range of retailers, from independent boutiques to major corporations such as Nordstrom, Mark and Graham, and Army and Air Force Exchange Stores located on military bases. Customers can also purchase items directly from the Stella Valle website.
Before appearing on Shark Tank, Stella Valle had only achieved $50,000 in sales. However, with the changes they were able to make after the show, the company’s sales have increased to the seven-figure range.
Mark Cuban has played a pivotal role in Stella Valle’s success by providing buy order finance, allowing the sisters to make larger purchases.
Despite initial skepticism about how their military background would translate to fashion, Dellavalle and Jung have successfully integrated their military experiences into their management approach at Stella Valle.
Stella Valle Shark Tank Table Summary:
| ASPECT | DETAILS |
| Founders | Ashley Jung and Paige Dellavalle |
| Company valuation on Shark Tank | $600,000 |
| Shark Tank deal | Lori Greiner and Mark Cuban invested $150,000 for 35% of the company |
| Annual revenue as of June 2022 | $5 million |
| Sales before Shark Tank | $50,000 |
| Main product | Charm jewelry reimagined collection |
| Main materials used | Gold, silver, and brass |
| Stores carrying Stella Valle products | Nordstrom, Mark and Graham, Army and Air Force Exchange Stores, Jared, and Amazon |
| Where to buy | Large retailers, independent boutiques, Jared, and Amazon |
| Long-term goals | Develop new fashion accessory lines and increase physical retail presence |
Stella Valle FAQs
What exactly is Stella Valle?
Stella Valle is an accessories brand that expresses their natural sense of style as well as their distinct heritage — the range was created to reflect masculine and feminine features.
What are the main stores who have agreed to carry their product?
So far, prominent businesses such as Bloomingdale’s have joined the fray, as have a slew of little boutiques.
What did the founders pitched to the Sharks?
The two sisters have demonstrated that their product is marketable on a local scale and that, with the assistance of the Sharks, they can raise the funds necessary to build Stella Valle into a worldwide brand.
How much money does the business make?
Kevin inquires about the company’s earnings, which is around $75,000 in a little over a year.
Where do you market their wares?
They are now at Bloomingdale’s and Henry Bendel, both of which are well-known in the accessories sector.
Where Can I Buy Stella Valle?
Stella Valle is now accessible at a number of large retailers, the most notable of which being Target Supermarkets.
What are your long-term goals?
Stella Valle has continued to develop new fashion accessory lines and increase their physical, brick-and-mortar retail presence.
Who owns Stella Valle?
Paige Dellavalle and Ashley Jung, both West Point grads, founded the Stella Valle jewelry collection. In May 2013, the sisters pitched Stella Valle on Shark Tank
How did Stella Valle?
Paige Dellavalle and Ashley Jung, two West Point Cadet Army Officers and sisters, founded the Stella Valle jewelry brand.
After completing their service to our nation in 2009, the two close sisters founded the Stella Valle jewelry line to match the more edgy side that the military puts out in you.
What exactly are the design elements?
The powerful lines and geometric craftsmanship signify their strength and military background
The founders noted that their jewelry has”Feminine details” balance out the “masculine” design features.
When was Stella Valle shark tank episode?
Stella Valle made an appearance on Shark Tank in episode 423(In May 2013).
The founders, former West Point students, army commanders, and sisters Ashley Jung and Paige Dellavalle pitched their line of fashion jewelry that emanates “a diabolical mélange of edge and elegance all at once.”
The sisters, who are from New Jersey, have two more sisters who are also in the military but are not involved in the company.
What’s the deal?
Ashley Jung and Paige Dellavalle approach the Sharks asking a $150,000 offer in exchange for a 25% stake in their firm.
Lori Greiner and Mark Cuban accepted to invest $150,000 for 35% of the company.
What are the prices?
The items range in price from $3 to $45 to make, with retail pricing starting at $96.
What Was the Story of Jung and Dellavalle?
Courageous, devoted, and enthusiastic, the two created a strong and distinct collection that separated out from any other the Sharks had acquired in the past.
Stella Valle was available in QVC?
Greiner kept her word and got the Stella Valle line on QVC, where it is still available today.
What happened to Stella Valle after the Shark Tank?
They’ve done a lot of business with Greiner on QVC over the years, where they appeared 12 times in 2014.
In 2017, the firm signed an agreement with large retailer Nordstrom, and its workforce has more than doubled.
