Surprise Ride Shark Tank Net Worth 2023
Donna and Rosy made an impressive appearance on the ninth episode of Season 5 of Shark Tank to seek an investment of $110,000 for a 10% stake in their company, Surprise Ride.
The company was valued at $1.1 million by the investors. In November 2018, Fat Brain Toys purchased Surprise Ride for an unknown sum, thus making Donna and Rosy’s entrepreneurial journey a great success story.
What is Surprise Ride?
Surprise Ride is a monthly subscription service that delivers boxes filled with engaging and stimulating crafts for your children right to your doorstep. Each box contains all the necessary materials, such as paints and building blocks, along with easy-to-follow instructions, so kids can create new toys and keepsakes.
The focus is on creating enjoyable family experiences and inspiring kids to pursue careers in STEM fields (Science, Technology, Engineering, and Math), all while minimizing screen time. The company provides approximately 50 unique projects for children to enjoy.
Who are the Founders of the Surprise Ride?
In 2013, two equally impressive Lebanese-American sisters named Donna and Rosy Khalife founded Surprise Ride. Donna has taken on numerous roles, including working as an investor on Wall Street, earning an MBA from Harvard, and even trying her hand at acting in Hollywood.
Since the acquisition of Surprise Ride, Donna now runs an advising firm called Launch Sister Ventures with Rosy, gives speeches, and has published several books related to business and children.
Meanwhile, Rosy pursued her education at Boston University, where she is currently working on her master’s degree in Gastronomy.
The products offered by Surprise Ride were inspired by the sisters’ childhood memories. Growing up as war refugees in Lebanon, they did not have access to many toys, so their creative father took on several DIY projects to keep them entertained. He always made them laugh and encouraged their sense of adventure.
After moving to the United States, they noticed that children today, particularly their nephews, were growing up differently and spending more time in front of screens.
They wanted to help busy parents provide hands-on activities for their children, and they also recognized that children enjoy receiving surprises in the mail. With these ideas in mind, they established a fulfillment center and exchanged ideas through Google Docs despite living in different parts of the country.
However, they knew that without significant investment capital and a larger market, the company would struggle to get off the ground and expand.
What Happened to Surprise Ride at the Shark Tank Pitch?
Donna and Rosy made an appearance on the ninth episode of Season 5 of Shark Tank, seeking an investment of $110,000 for a 10% stake in their company, Surprise Ride, which was valued at $1.1 million.
During their pitch, they presented their monthly membership program, which involved collaborating with experts to curate the best rides. Each Shark was given a customized Surprise Ride kit based on their interests, which impressed them greatly. Lori Greiner praised the package as a high-quality and well-made surprise.
The monthly subscription costs $29.99, with a discount for ongoing memberships at $24.99 per month. After four months, they had sold 800 boxes and had 220 active members.
To address the two critical questions regarding online subscription models raised by Kevin O’Leary, they provided their phone numbers. They had an acquisition cost of $5.30 and a profit margin of $130 per client over a 12-month period.
The sisters had a fulfillment center in Florida that was ready to expand with the company. The Sharks were pleased with the sisters’ business credentials and their understanding of how the company would grow.
However, not all Sharks were convinced. Daymond John disagreed with the company’s valuation and left the negotiation. Kevin O’Leary agreed with John and decided to pass. Mark Cuban was worried about the company’s readiness to go from theory to practice.
Robert Herjavec was the only Shark who made an offer, proposing to pay $110,000 for a 25% stake. The sisters asked if any other Sharks wanted to make an offer, but Lori Greiner felt they didn’t need investment and could do it on their own. She declined to invest, as did Cuban and Herjavec after the sisters’ discussion with Greiner and Cuban.
Kevin O’Leary commended the sisters for coming in with a deal and leaving without closing it.
What Happened to Surprise Ride after the Shark Tank Pitch?
Although Herjavec had a change of heart, the women still benefited from the well-known “Shark Tank effect.” In fact, their company exceeded expectations by gaining more than 3,500 new clients in its first year and achieving the sisters’ goals a year earlier than planned.
Donna acknowledges that “Shark Tank put us on the map in a way that we couldn’t have accomplished without significant funding.” What’s more, the couple has seen a substantial increase in brand awareness and sales without spending any money on promotions.
Despite Mark Cuban’s skepticism that they were “living in the realm of theory,” the sisters took Lori Greiner’s advice and learned how to run their company without the help of a Shark investor.
They rode their success into the sunset and caught the attention of Mr. Wonderful, who invested $50,000 in exchange for a 6% royalty and a 12% stake in the company.
Fat Brain Toys acquired the company in November 2018 for an undisclosed amount.
What is the Net Worth of Surprise Ride?
Fat Brain Toys purchased the firm in November 2018 for an unknown sum.
Who are the Competitors of Surprise Ride?
HearthSong, Toy Joy, MindWare, Inc., Bitsbox, Geo Journey, and Junior Explorers are among Surprise Ride’s main rivals.
Surprise Ride Shark Tank Updates
Surprise Ride is a monthly subscription service that delivers hands-on activities for kids aged 5 to 11. The company was founded in 2013 by sisters Donna and Rosy Khalife, who wanted to create a service encouraging children to learn, explore and discover the world around them.
They pitched their kids subscription gift service called Surprise Ride in Shark Tank episode 510, originally airing on November 15, 2013. The sisters asked for $110,000 in exchange for 10% of their business, but they did not receive a deal from any of the Sharks.
Despite not receiving a deal on Shark Tank, Surprise Ride has been successful. In 2018, the company was acquired by Fat Brain Toys for an undisclosed amount. Sales increased from $18,000 to $3 million after the sisters appeared on Shark Tank.
Kevin O’Leary made a deal with the sisters on Beyond the Tank, offering $50,000 for 6% royalty until he made $150,000 and 2.5% equity.
Surprise Ride continues to flourish under Fat Brain Toys. The subscription service provides families with fun and educational activities and experiences, allowing them to access creative, educational, and fun activities together.
Table: Surprise Ride Shark Tank
| CATEGORY | INFORMATION |
| Company | Surprise Ride |
| Founders | Donna and Rosy Khalife |
| Product | Monthly subscription service delivering crafts for kids |
| Valuation | $1.1 million |
| Shark Tank | Appeared on Season 5, Episode 9 |
| Ask | $110,000 for a 10% stake |
| Investment | Robert Herjavec offered $110,000 for a 25% stake |
| Outcome | Acquired by Fat Brain Toys in November 2018 |
| Competitors | HearthSong, Toy Joy, MindWare, Inc., Bitsbox, Geo Journey, Junior Explorers |
Surprise Ride FAQS
What Is Surprise Ride Shark Tank?
Surprise Ride is a monthly subscription gift service for kids that offers fun learning activities. The company was founded by sisters Donna and Rosy Khalife in Washington D.C. in 2013.
They pitched their business on Shark Tank in 2013, seeking $110,000 in exchange for 10% equity, but did not receive a deal. However, they later appeared on Beyond the Tank in 2016 and received a deal from Kevin O’Leary – $50,000 for 6% royalty until he made $150,000 and 2.5% equity.
Surprise Ride was acquired by Fat Brain Toys in 2018, bringing together two leaders in the educational toys space. The company develops and delivers activity kits to homes around the country to engage kids in the real world with real stuff.
Each kit explores a fascinating subject, from fantasy to science, and includes all the project supplies, a reading book, and even a surprise keepsake or to.
After appearing on Shark Tank, Surprise Ride’s sales increased from $18,000 to $3 million. The company’s success can be attributed to its unique concept of providing fun and educational activities for kids, as well as its acquisition by Fat Brain Toys.
How Does Surprise Ride Shark Tank Works?
Surprise Ride is a monthly subscription service that delivers boxes of fun activities to kids whose parents subscribe to their service. The company was founded by sisters Donna and Rosy Khalife in Washington D.C. in 2013.
They came up with the idea for Surprise Ride when they found themselves struggling to find gifts for their nephews. The sisters pitched their business on Shark Tank in 2013, asking for $110,000 in exchange for 10% of their company. However, none of the Sharks made a deal with them.
Despite not getting a deal on Shark Tank, Surprise Ride continued to grow. In 2018, the company was acquired by Fat Brain Toys, one of the nation’s leading independent toy companies. At the time of the acquisition, Surprise Ride was valued at around $1.1 million.
The acquisition brought together two leaders in the educational toys space. Today, Surprise Ride continues to offer monthly subscription boxes filled with fun and educational activities for kids.
What Is The Current Valuation Of Surprise Ride Shark Tank?
Surprise Ride is a monthly subscription service that delivers a package of fun activities to kids whose parents subscribe to their monthly surprise box service.
The company appeared on Shark Tank in Season 5, Episode 9, and asked for $110,000 in exchange for 10% of the company, which was valued at $1.1 million by the investors. However, none of the sharks made a deal with the company.
In November 2018, Fat Brain Toys purchased Surprise Ride for an unknown sum. Therefore, it is unclear what the current valuation of Surprise Ride is. However, the subscription price for Surprise Ride is $29.99 per month, and the customer acquisition cost is $5.30, while the customer lifetime value is $130.
What Happened To Surprise Ride Shark Tank?
Surprise Ride is a monthly subscription service that delivers hands-on activities for kids aged 5 to 11. The company was founded in 2013 by sisters Donna and Rosy Khalife, who wanted to create a service encouraging children to learn, explore and discover the world around them.
Surprise Ride was featured on Shark Tank in November 2013, and the sisters received an investment offer from Kevin O’Leary, which they ultimately turned down.
In 2018, Surprise Ride was acquired by Fat Brain Toys, one of the nation’s leading independent toy companies, for an undisclosed amount. The acquisition brought together two leaders in the educational toys space.
The Khalife sisters were still able to flourish after the acquisition, and Surprise Ride continued to provide families with fun and educational activities and experiences.
What is Surprise Ride?
Surprise Ride is a toy subscription service that sends monthly boxes to your front door including entertaining and interesting crafts for your children to complete.
Who founded Surprise Ride?
Donna Khalife and Rosy Khalife, who are sisters, founded Surprise Ride.
How much were they seeking in the Shark Tank?
The couple sought $110,000 for 10% shares in their company.
Did they get the deal?
No, Sharks declined to invest in Surprise Ride.
Who are their competition?
Surprise Ride has a lot of competition from distributors of toy subscription services, including HearthSong, Toy Joy, MindWare, Inc., Bitsbox, Geo Journey and Junior Explorers.
Is Surprise Ride still in business?
Yes, the company was acquired by Fat Brain Toys in November 2018.
Is there a Surprise Ride Website?
Yes, Surprise Ride website is www.fatbraintoys.com
Where are Surprise Ride based?
Fat Brain Toys is a family-owned and run business situated in Elkhorn, Nebraska.
How much will it cost to ship their order?
They provide $5.99 flat rate delivery through UPS if they ship to a physical (street) location inside the contiguous 48 states. USPS shipping costs will apply if they ship to a PO Box.
Do you ship internationally?
They absolutely do. Customs taxes that may be levied at the destination country are not included in the shipping charges and vary depending on the inbound country rules.
Do they ship to APO boxes?
They absolutely do! Shipping fees for the US Postal Service, APO, DPO, and FPO are applicable (price shipping for military).
Do they offer in-store pick-up?
They absolutely do! Their main shop is in Omaha, Nebraska, and their second physical location is in Overland Park, Kansas, near Kansas City.
How much will it cost to ship to another country?
They use USPS Priority Foreign and USPS Express International to ship to international locations.
These fees are determined by the weight and size of the box. Because certain countries restrict the size of inbound shipments, some products may be ineligible for shipment.
What forms of payment do they accept?
They accept credit cards and gift cards from Visa, MasterCard, Discover, and American Express, as well as debit cards, PayPal, and Amazon Payments.
Do they offer gift wrap?
Customers do provide complimentary gift wrap if they purchase in-store or choose in-store pick-up! If consumers are purchasing online in a zone where pick-up is not available, they can purchase gift bags on their website for $2.95 apiece.
What is their return policy?
If customers are not completely pleased with their purchase during the following 90 days, they will be provided with a free return shipping label to ship it back to them.
Unfortunately, they do not provide free return shipping labels for orders placed outside of the contiguous United States.
What is the Net worth of Donna Khalife?
Donna Khalife’s net worth is unavailable.
What is the Net worth of Rosy Khalife?
Rosy Khalife’s net worth is unavailable.
