Mr. Todd’s Pie Factory Shark Tank Net Worth 2023
Wilson was asking for $460,000 for 10% equity in his company, bringing the valuation to $4.6 million. He ended up accepting an offer from Daymond and Barbara of $460,000 for a 50% stake which brought the valuation to $920,000 although the deal did not close.
Fast-forward to 2022 and Mr. Tod’s Pie Factory is worth an estimated 10 million USD and continues to ship pies nationwide from its website clocking in annual revenue of 12 Million USD – this evidently higher current valuation compared to what Wilson accepted on the Show before the impressive growth of his business.
What is Mr. Todd’s Pie Factory?
Mr. Tod’s Pie Factory offers a selection of comforting foods and warmly welcomes customers who crave homemade treats like cheesecakes, fruit cobblers, and muffins.
Tod Wilson is the founder of Mr. Tod’s Pie Factory. As a child, he dreamed of becoming an FBI agent or lawyer, but later discovered his talent for baking, sales, and business management. After interning at a bakery in high school, he quickly rose through the ranks and became the largest distributor for the bakery before branching out and starting his own business in 2002.
Today, Mr. Tod’s Pies is still at the forefront of the company, delivering delicious pies across the United States through their online store. Tod’s upbringing in New Jersey by a single mother and his experience working at his godfather’s bakery during his adolescence inspired him to become an entrepreneur.
Despite facing financial difficulties and living in his car, Tod was determined to start his own business and even took out a $16,000 bank loan to make it happen. He also chose to symbolize his deep connection to the civil rights movement through his sweet potato pies.
His love for community and pies eventually led to the establishment of a wholesale bakery, which contributed greatly to his success. Today, Mr. Tod’s Pie Factory has a large fan base and is well-known for bringing people together with their delectable array of pies.
What Happened to Mr. Todd’s Pie Factory at the Shark Tank Pitch?
Tod Wilson appeared on the first episode of Shark Tank’s first season with his costumed mascot, Mr. Pie Man, carrying a tray of delicious treats to impress the sharks. Wilson sought $460,000 in exchange for a 10% stake in his company, which was valued at $4.6 million.
During his pitch, Wilson presented his company’s history and highlighted his $850,000 wholesale business and retail sales, which caught the sharks’ attention. He also mentioned the possibility of a significant wholesale deal with McDonald’s, further intriguing the investors.
Despite Mr. Tod’s Pie Factory’s clear success, some sharks opted out of the deal. Robert Herjavec declined due to concerns about Wilson taking shortcuts while expanding too rapidly. Kevin O’Leary, who only sold sweet potato pies, wanted 51% of the company and insisted that the mascot had to go.
He ultimately decided not to invest because he didn’t want to deal with someone who was too emotional and not solely focused on profits.
Kevin Harrington withdrew his offer because he believed the company’s valuation was too high. Barbara Corcoran, however, proposed a deal of $230,000 in exchange for a 20% commission.
Daymond John saw potential in Wilson and the company, noting similarities between their experiences. However, he wanted a 50% stake in the business. After some negotiation, Daymond agreed to partner with Barbara on the condition that Wilson had legitimate orders.
Robert warned Wilson that agreeing to Daymond and Barbara’s offer would result in giving up half of his stake. Wilson carefully considered his options before accepting the offer to give up half of his shares.
What is the Net Worth of Mr. Todd’s Pie Factory?
Wilson was asking $460,000 for 10% equity in his company, which brings the valuation to be at $4.6 million.
He accepted an offer from Daymond and Barbara of $460,000 for a 50% stake which brings the valuation to $920,000 although the deal didn’t close.
The current valuation is evidently higher compared to the one he accepted on the Show since the company has grown.
Who are the Competitors of Mr. Todd’s Pie Factory?
There are no competitors identified for Mr. Todd’s Pie Factory.
Mr. Todd’s Pie Factory Shark Tank Updates
Mr. Tod’s Pie Factory appeared on the first episode of Shark Tank in 2009. The owner, Tod Wilson, asked for $460,000 for 10% equity in his pie business.
The sharks were impressed by the fact that Mr. Tod’s Pie Factory had sold more than $850,000 worth of pies in the previous year. However, they were concerned that more than half of the revenue was generated from a single flavor of sweet potato pie.
The sharks were interested in learning more about why Mr. Tod’s Pie Factory had so many different pie flavors rather than focusing on the one that generates the most revenue.
After some negotiation, Barbara Corcoran and Daymond John offered $460,000 for 50% equity in the company. Tod Wilson accepted their offer.
However, upon further reflection, Tod Wilson chose to turn down the deal. No money exchanged hands, but the exposure from the appearance on Shark Tank provided Mr. Tod’s Pie Factory with a boost in business.
The jet magazine featured his pies in their 2009 gift guide, and appearances on Rachel Ray and Oprah Winfrey gave Mr. Tod’s Pies national exposure. Country Living magazine featured his pies, and he’s made appearances on every major television network.
Mr. Tod’s Pie Factory is still in business and currently selling its signature pies online and at its Paterson, New Jersey-based bakery.
Summary Table: Mr. Todd’s Pie Factory
| INFORMATION | DESCRIPTION |
| Founder | Tod Wilson |
| Establishment | 2002 |
| Products | Comforting foods including pies, cheesecakes, fruit cobblers, and muffins |
| Valuation in Shark Tank (2009) | $4.6 million |
| Initial Request (Shark Tank) | $460,000 for 10% equity |
| Offer from Sharks (Shark Tank) | $460,000 for 50% equity (not closed) |
| Current Valuation | $10 million (2022) |
| Annual Revenue | $12 million |
| Competitors | None Identified |
| Shark Tank Update | No deal closed, but the show gave the business a boost in publicity, and it has appeared on various TV shows and magazines. |
Mr. Todd’s Pie Factory FAQS
What Is Mr. Todd’s Pie Factory, Founder, And How Does It Work?
Mr. Tod’s Pie Factory is a bakery that specializes in sweet and savory pies, based in Newark, New Jersey.
The company was founded by Tod Wilson in 2002, who learned the art of baking from his godfather and assisted with running his bakery business in Paterson, NJ, which grew into a multi-million dollar business.
Mr. Tod’s Pie Factory has grown to be nationally recognized for its excellence and home-style taste. The company has been named as “one of the best mail-order pie companies in America” by Country Living Magazine and Oprah Magazine.
Mr. Tod’s Pie Factory offers a variety of bakery food like muffins, cheesecakes, and most importantly pies.
The company’s signature product is the Southern-style sweet potato pie made with hand-selected North Carolina jumbo yams whipped together with the finest spices, European-style butter, and pure flavor extracts.
The pies are made with a slowly mixed pastry flour dough that makes the perfect pie crust. Each box contains 10 individually wrapped (4″) pies.
Mr. Tod’s Pie Factory appeared on Shark Tank in 2015 and secured a $460,000 investment from Barbara Corcoran, in exchange for a 25% equity stake in the business.
In 2020, during the COVID-19 pandemic, Mr. Tod’s Pie Factory pivoted its business to offer virtual baking classes and launched an e-commerce site to sell its products online.
Overall, it appears that Mr. Tod’s Pie Factory has been successful in growing and adapting its business since its appearance on Shark Tank.
What Happened To Mr. Todd’s Pie Factory After Shark Tank?
Mr. Tod’s Pie Factory appeared on the first episode of Shark Tank’s first season, where Tod Wilson asked for $460,000 for 10% of his sweet potato pie business.
Barbara Corcoran and Daymond John offered $460,000 for 50% of the company’s equity, which Tod Wilson accepted. However, the deal was never finalized.
Despite not finalizing the deal, Mr. Tod’s Pie Factory gained popularity after appearing on Shark Tank, and the business skyrocketed.
The business won the Success Award from the Small Business Development Center for 2009 at Raritan Valley Community College. However, the retail location of Mr. Tod’s Pie Factory closed in 2019.
Although the retail location closed, Mr. Tod’s pies are still sold. The sharks on Shark Tank helped Tod Wilson get into QVC with the Shark Tank effect.
How Much Was Mr. Todd’s Pie Factory Seeking In The Shark Tank?
During the premiere of Shark Tank, Tod Wilson, the owner of Mr. Tod’s Pie Factory, asked for $460,000 in exchange for 10% equity in his company. The sharks were interested in his business and asked about his sales.
Tod revealed that his company had sold more than $850,000 in pies during the previous calendar year. However, the sharks were not immediately convinced to invest. They asked why Tod had so many different pie flavors rather than focusing on the one that generates the most revenue.
Barbara Corcoran and Daymond John made an offer of $230,000 each for 25% of the business. However, Tod Wilson accepted their counteroffer of $460,000 for 50% equity. The valuation of Mr. Tod’s Pie Factory during the pitch was $4,600,000.
Since appearing on Shark Tank, Mr. Tod’s Pie Factory has been successful in growing and adapting its business. The annual revenue of Mr. Tod’s Pie Factory today is $12 million.
During the COVID-19 pandemic, Mr. Tod’s Pie Factory pivoted its business to offer virtual baking classes and launched an e-commerce site to sell its products online.
What Happened To Mr. Todd’s Pie Factory At The Shark Tank Pitch?
Mr. Tod’s Pie Factory appeared on the first episode of Shark Tank in 2009. The owner, Tod Wilson, was seeking $460,000 for a 10% stake in his business, which was worth $4.6 million. During the pitch, Wilson presented his pitch and sales to the sharks.
He asked for $460,000 for 10% of the business. But two more sharks wanted and wished to invest. Barbara and Raymond together offer $230,000 for 50% of the company. Wilson considers the offer and shakes hands with the sharks. Barbara Corcoran and Daymond John made a deal with Wilson for $230,000 each for 25% of the business.
After the show, Wilson started a restaurant with breakfast served, but it was closed after almost six years in retail shops. Today, Mr. Tod’s Pie Factory is completely online-based.
Wilson backed out of the deal after the show, saying he wasn’t ready to give up so much ownership after all.
However, the appearance on Shark Tank provided Mr. Tod’s Pie Factory a much-needed boost, and the business saw a lot of success. Since appearing on Shark Tank, Mr. Tod’s Pie Factory has continued to expand its reach and offerings.
The company has opened additional locations in New Jersey and New York, and its products are available online.
Is Mr. Tod’s Pie Factory Still In Business?
Yes, Mr. Tod’s Pie Factory is still in business. The company was founded in 2002 by Tod Wilson, who learned the art of baking from his godfather and assisted with running his bakery business in Paterson.
- Mr. Tod’s Pie Factory is nationally recognized for its excellence and home-style taste, and its southern-style flavor has been featured in various media outlets. The company has been named as “one of the best mail order pie companies in America.”
Mr. Tod’s Pies is still in business and currently selling its signature pies online and at its Paterson, New Jersey-based bakery. Mr. Tod’s Pie Factory is still in business and delivering pies across the United States through its online store.
The website estimates that the company’s annual revenue reached $12 million in July 2021. Mr. Tod Wilson remains as CEO of the company.
Why did Mr. Tod’s Pies close?
Wilson shuttered his retail business in Englewood after seven years in February, citing a “tough decision.”
According to the lawsuit, “As a result of the aforementioned conduct, the plaintiff’s business, which he owns and operates, has lost large revenues and earnings.”
What happened to the pie guy on Shark Tank?
Mr. Tod, the first entrepreneur to emerge from ABC’s “Shark Tank,” has announced that he will be closing his doors.
Tod Wilson, the proprietor of Mr. Tod’s Pies in Englewood, has announced the closure of his Hudson Avenue location.
When was Mr. Tod’s Pies aired on Shark Tank?
Mr. Tod’s pies appeared on Shark Tank on August 9th, 2009.
Where is Mr. Todd’s Pies Shop?
Tod Wilson’s now-closed pie shop, Mr. Todd’s Pies, is in Englewood, New Jersey.
How can they get a pie from Mr. Tod?
Tod Wilson reports that he still offers pies via his website at www.mrtods.com
When was Mr. Todd’s Pies founded?
Mr. Todd’s Pies was started in 2002 and has since grown to include a retail operation, as well as wholesale and online sales.
What is the net worth of Tod Wilson?
Tod Wilson’s net worth is unavailable.
What happened to Mr. Tod’s Pie Factory?
In a complaint, Tod’s Pie Factory claims that Englewood police and city authorities fraudulently detained him in 2017 and wrecked his business.
Wilson shuttered his retail business in Englewood after seven years in February, citing a “difficult decision.”
