Tia Lupita Food Shark Tank Update | What Happened To Tia Lupita Food After Shark Tank
What Is Tia Lupita Foods?
Tia Lupita Foods is a brand that offers Mexican-inspired food made with simple and better-for-you ingredients. The company was founded by Hector Saldivar, who named it after his mother, Tia Lupita, and based its products on cherished family recipes that have been passed down.
Tia Lupita Foods started with small-batch hot sauce, but has since expanded its product offerings to include healthier and more creative options, such as grain-free cactus tortilla chips, cactus tortillas, and two varieties of Salsa Macha.
The brand has garnered recognition and accolades for its unique and flavorful products. Tia Lupita Foods is available in over 5000 stores nationwide.
Hector’s product, grain-free tortilla chips, costs $1.50 to make and is sold at a retail price between $3.99 and $4.99.
The company generated $900,000 in 2020 and $1.5 million in 2021. Hector expects sales of $4 million this year.
The company’s founder, Hector Saldivar, appeared on Shark Tank on April 14, 2023, to pitch his business and seek $500,000 in exchange for a 5% stake in his company. The sharks were impressed by the company’s key regional accounts in Wegmans, Walmart, Target, and Publix, but had concerns about the company’s profitability
Tia Lupita Food Shark Tank Update
Tia Lupita Foods is a line of healthy Mexican food items created by Hector Salvidar. The brand’s initial product was a homemade hot sauce that Hector’s mother sent with him when he moved to the USA from Mexico in 2007.
Since then, Tia Lupita Foods has expanded its product offerings to include grain-free cactus tortilla chips, cactus tortillas, and two varieties of Salsa Macha.
The brand has entered the natural foods specialty channel, won the Expo West virtual pitch slam, and collaborated with Fenty Beauty for an upcoming lip product.
Tia Lupita Foods appeared on Shark Tank in episode 1420. Hector pitched the panel of five Sharks on the business and its prospects for growth. The founder of Tia Lupita was seeking $500,000 in exchange for 5% of his company( $10 million valuation).
The Sharks tasted the brand’s products, and a Tia Lupita Foods Shark Tank Favorites Super Pack is available for purchase on the company’s website. Tia Lupita Foods’ founder noted during the episode that the company generated $900,000 in 2020 and $1.5 million in 2021. Hector expects sales of $4 million this year.
Tia Lupita Foods is available for purchase on the company’s website, tialupitafoods.com, as well as in several stores including Whole Foods, Harvest Ranch Market, Real Foods, Safeway, WalMart, and Sprouts.
Hector Saldivar initially started selling hot sauce, which he made using his mother’s recipe, to small retailers out of his trunk.
Since then, Tia Lupita Foods has expanded its product offerings to include healthier and more creative options, such as grain-free cactus tortilla chips and cactus tortillas. The brand has garnered recognition and accolades for its unique and flavorful products.
Tia Lupita Foods is available for purchase on the company’s website, tialupitafoods.com, as well as in several retail stores, including Whole Foods, Harvest Ranch Market, Real Foods, Safeway, Walmart, and Sprouts.
The brand’s products are inspired by Mexican recipes and are made using healthy, sustainable ingredients.
What Happened To Tia Lupita’s Food After Shark Tank?
Tia Lupita Foods appeared on Shark Tank in season 14, episode 20, where Hector Saldivar pitched the panel of five Sharks on the business and its prospects for growth.
Hector is seeking $500,000 in exchange for 5% of his company giving the company a valuation of $10 million. He shares that his mother’s hot sauce recipe inspired the brand, and in 2020, Tia Lupita made $900,000 in sales. Saldivar has invested $700,000 of his own money and raised $1.9 million so far.
Hector shares his background, growing up in Mexico, and inheriting family recipes as their only form of inheritance. He started with his mom’s family recipe of hot sauce, which he shared with friends and colleagues.
The positive response led him to ideate and commercialize the sauce, and he realized the lack of innovation and healthy options in the current Mexican and Hispanic food brands in the US. This led to the birth of Tia Lupita, which he aims to turn into a platform brand.
The company has been successful, with revenues of $900k in 2020 and $1.5 million in 2021. Hector shares that they’re set to make $4 million this year. They’ve raised $1.9 million so far and are currently doing a full seed round.
The sharks were impressed with Saldivar’s passion for food and his commitment to creating healthy and delicious options for customers. They were also intrigued by the company’s impressive growth in revenue over the past few years.
Although sharks are impressed with the taste but concerned about the challenges of the competitive food industry.
Hector also shared that the company has had some challenges with slotting fees, resulting in losses of $700k in 2020 and $1.2 million in 2021.
Mark, Demond, and Kevin opted out citing the company’s slow growth rate, company profitability, and the challenge of scaling.
The sharks are hesitant to invest due to the tough numbers and financial concerns. Eventually, Kevin O’Leary (also known as “Mr. Wonderful”) makes an offer to provide a line of credit of $500,000 with 12.5% interest (36 months) and take a 10% ownership stake in the company. Hector will have to decide whether to accept this offer or not.
Hector is hesitant to accept this offer because he believes it is too expensive and will lead to him being heavily diluted if he raises more money in the future.
Kevin is not willing to budge on the equity percentage, but Hector suggests an alternative deal where Kevin could provide the $500,000 as a line of credit in exchange for 5% equity that would not be diluted in the future. This seems to be a better deal for Hector, and Kevin ultimately agrees to it.
Throughout the negotiation, Kevin is portrayed as a tough negotiator who has a lot of leverage and experience, but Hector is also able to hold his own and come up with creative solutions to try to get a better deal.
In the end, they are able to reach an agreement that both parties are satisfied with, and Hector expresses his excitement to work with Kevin in the future.
The products are still available for purchase on its website and in stores nationwide.
To celebrate the brand’s appearance on Shark Tank, Tia Lupita Foods is offering a Shark Tank Favorites Super Pack, which includes free shipping. The bundle includes the brand’s signature hot sauce, salsa verde, chipotle, sea salt cactus tortilla chips, chipotle cactus tortilla chips, and cranberry salsa macha.
Tia Lupita Food Shark Tank Net Worth (2023)
The estimated net worth of Tia Lupita Foods as of April 2023 is $10 million (based on company valuation). The company was projected to generate $4.0 million in revenue in 2023 down from $900,000 in 2020, and $1.5 million in 2021.
The founder of Tia Lupita Foods, Hector Saldivar, appeared on Shark Tank on April 14, 2023, seeking $500,000 in exchange for a 5% stake in his company ($10 million valuation).
The sharks were impressed by the company’s key regional accounts in Wegmans, Walmart, Target, and Publix, but had concerns about the company’s profitability
Tia Lupita Foods later secured a $500k deal as a line of credit in exchange for five percent and the five percent is non-dilutable from Kevin O’Leary.
| Title | Description |
| Company Name | Tia Lupita Foods |
| Founder | Hector Saldivar |
| Industry | Food and Beverage |
| Product: What is Tia Lupita Foods? | Mexican-inspired food made with simple and better-for-you ingredients including hot sauce, grain-free cactus tortilla chips, cactus tortillas, and two varieties of Salsa Macha |
| Revenue | $900,000 in 2020, $1.5 million in 2021, and an expected $4 million in 2023 |
| Net Worth | Tia Lupita Foods estimated net worth of $10 million (based on valuation) |
| Shark Tank | Appeared on episode 1420 seeking $500,000 in exchange for a 5% stake in the company, giving it a $10 million valuation |
| Deal | $500,000 as a line of credit (36 months)in exchange for a 5% stake in the company, giving it a $10 million valuation |
| Investor | Kevin O’Leary |
| Current Status | Tia Lupita Foods is still in business and its products are available for purchase on the company’s website and several retail stores including Whole Foods, Harvest Ranch Market, Real Foods, Safeway, Walmart, and Sprouts. The company is actively seeking investment opportunities and doing a full seed round. The brand has entered the natural foods specialty channel, won the Expo West virtual pitch slam, and collaborated with Fenty Beauty for an upcoming lip product. |
| Sales | The company generated $900,000 in 2020 and $1.5 million in 2021. Hector expects sales of $4 million this year. |
| Shark Tank Pitch | Tia Lupita Foods appeared on Shark Tank in season 14, episode 20, seeking $500,000 in exchange for 5% of the company. The sharks were impressed by the company’s key regional accounts in Wegmans, Walmart, Target, and Publix, but had concerns about the company’s profitability. Hector shared that the company has had some challenges with slotting fees, resulting in losses of $700k in 2020 and $1.2 million in 2021. Mark, Demond, and Kevin opted out citing the company’s slow growth rate, company profitability, and the challenge of scaling. |
| After Shark Tank | Tia Lupita Foods is currently doing a full seed round after appearing on Shark Tank. The company has been successful, with revenues of $900k in 2020 and $1.5 million in 2021. Hector shares that they’re set to make $4 million this year. The company has entered the natural foods specialty channel, won the Expo West virtual pitch slam, and collaborated with Fenty Beauty for an upcoming lip product. The brand’s products are available for purchase on the company’s website and in several retail stores. |
Tia Lupita Shark Tank Pitch
FAQs
What Is Tia Lupita Food?
Tia Lupita Foods is a food company that produces hot sauce, salsa, and snacks inspired by Mexican recipes from Hector Saldivar’s Mom and her family kitchen. The company uses healthy and sustainable ingredients to make its products.
Tia Lupita hot sauce is handmade in small batches using a family recipe that is simmered to bring out the flavors. The hot sauce is made with red jalapeño peppers and has a medium spice level with smoky hints of sweetness.
It is also gluten-free, non-GMO, sugar-free, low-sodium, keto-friendly, and has no carbs.
Tia Lupita products are available for purchase at Whole Foods Market. The company is based in Tiburon, California, and has a head of national sales position that is currently open for remote work.
Tia Lupita is an equal opportunity employer that considers all qualified applicants for employment without regard to race, color, religion, or other factors
What Are The Ingredients In Tia Lupita Hot Sauce
Tia Lupita Hot Sauce is made with seven simple ingredients, including red chili peppers, distilled vinegar, garlic, salt, black pepper, oregano, and cumin.
The sauce is gluten-free, non-GMO, and contains no added sugar or preservatives3. The ingredients are sourced from local growers and the recipe is a generations-old family recipe. However, it should be noted that one source lists red jalapeños instead of red chili peppers as an ingredient.
What Are The Different Flavors Of Tia Lupita Hot Sauce
Tia Lupita Hot Sauce has one original flavor that is made with seven simple ingredients, including perfectly ripened red chili peppers, toasted spices, and a little vinegar zing.
The original flavor is a medium heat sauce that is well-balanced and has a natural sweetness and deliciously earthy toasted spices. The sauce is gluten-free, non-GMO, sugar-free, low sodium, keto, and has no carbs.
The red jalapeño hot sauce is the most popular and provides the best balance of sweetness and heat with hints of smoke and spices. The sauce is handmade in small batches using Tia Lupita’s Mexican family recipe that is simmered to bring a unique, spicy kick to your favorite foods.
What Is The Story Behind Tia Lupita’s Recipe
Tia Lupita Hot Sauce is a third-generation hot sauce recipe from Hector Saldivar’s great-grandmother, Tia Lupita. The recipe has been passed down through the family and is made with only seven simple ingredients, including red chili peppers, distilled vinegar, garlic, salt, black pepper, oregano, and cumin.
The sauce is handmade in small batches using produce sourced from local growers. According to Saldivar, family recipes were treasured heirlooms that were passed down from generation to generation.
The label art on the Tia Lupita Hot Sauce bottle features a drawing of Saldivar’s mother, Tia Lupita, with an inviting round face and a curler in her hair.
The company also offers other products inspired by Mexican recipes from Tia Lupita’s family kitchen, including salsa verde, chipotle sauce, and tortilla chips made from cactus.
Who Is Tia Lupita And How Did She Come Up With The Recipe
Tia Lupita is the name of Hector Saldivar’s great-grandmother, who is the inspiration behind Tia Lupita Foods.
Tia Lupita Hot Sauce is a third-generation family recipe that has been passed down through Hector’s family. The recipe is made with only seven simple ingredients, including red chili peppers, garlic, salt, black pepper, oregano, cumin, and distilled vinegar.
Hector Saldivar’s dream was to unite people through food and remind them that no matter who you are, we’re all human. Tia Lupita Foods are inspired by Mexican recipes from Hector Saldivar’s Mom and her family kitchen.
The company’s mission is to bring the bright, bold flavors of Mexican cuisine to your table.
What Is The Current Status Of Tia Lupita Foods?
Tia Lupita Foods is still in business as of April 2023. It is a successful business that produces clean and simple ingredients for tacos, with a focus on providing healthy and delicious options for taco lovers everywhere.
The company’s founder, Hector Saldivar, appeared on Shark Tank on April 14, 2023, to pitch his business and got a deal of $500,000 as a line of 36 months’ credit in exchange for a 5% stake in his company.
The sharks were impressed by the company’s key regional accounts in Wegmans, Walmart, Target, and Publix.
Tia Lupita Foods is committed to sustainability by using upcycled ingredients in their products, such as okara, a fiber-rich part of soybeans that are upcycled into a grain-free flour for their tortillas.
The company’s products are based on cherished family recipes that have been passed down through generations, and are named in honor of Hector’s mother, Tia Lupita.
Overall, Tia Lupita Foods is a thriving business that continues to innovate and provide healthy and delicious options for customers.
