Tranquilo Shark Tank Net Worth 2023
Tranquilo, a sleep-inducing vibrating baby mat founded by Melissa Gersin, was featured on Shark Tank in February 2017. During the pitch, the company was valued at $1 million.
Since then, Tranquilo’s sales have increased from 2,000 to 10,000 units in a matter of weeks after appearing on Shark Tank. As of February 28th 2023, Tranquilo has an estimated net worth of $15 million.
What is Tranquilo? Who is the founder of Tranquilo?
Tranquilo is a portable and intelligent vibrating mat that mimics the gentle movements and sounds of the womb to calm newborns. The mat leverages natural reflexes that the baby develops before birth to soothe them.
Melissa Gersin, a maternity nurse who worked at Mount Auburn Hospital in Cambridge, Massachusetts for six years, founded Tranquilo.
The mat complies with Safe Sleep guidelines by allowing the baby to sleep on their back, and it is designed to fit into cribs and bassinets.
Additionally, the mat is portable, rolling up to fit into a baby’s luggage. It features a water-resistant interior liner and a soft, detachable, and washable cover.
The mat has direct access buttons or can be controlled via Bluetooth and a mobile app. It offers various vibration levels, heartbeat modes, and timing options.
After witnessing the struggles of parents and nurses to put newborns to sleep, Gersin developed the Tranquilo mat.
Despite having no experience developing products, she created the initial prototype. The word Tranquilo means calm, something that many new parents are not accustomed to.
In the womb, babies are surrounded by amniotic fluid for nine months, and they hear the soothing sounds of their mother’s heartbeat and body activities.
The Tranquilo mat mimics these sounds and vibrations to soothe newborns and their parents. The mat is adaptable, fitting into any situation, from car seats to cribs, and can even be used to wrap an infant.
The mat is available in two sizes, small for $65 and large for $85. Custom covers are also available for an additional $25.
Tranquilo at Shark Tank Pitch
In episode 16 of season 8 of Shark Tank, Melissa, the founder of Tranquilo, pitched her brand to the Sharks with the aim of breaking into mass retail.
She asked for a $100,000 investment in exchange for a 10% stake in her company, which was valued at $1 million.
During the pitch, Melissa shared her personal story and explained the calming benefits of her baby mat. The Sharks were impressed and even tried out the product themselves.
Melissa revealed that she had patents for her product and had made $65,000 in sales within a year.
She planned to sell the mats for $99 after conducting market research. However, Lori and Daymond had concerns about the pricing and valuation of the product.
Melissa had invested $180,000 of her own money in the company and worked 80 hours a week on it while also working as a nurse one day a week.
The Sharks were impressed by her dedication and entrepreneurial spirit.
They made several offers, with Daymond offering $100,000 for 20% equity shares in exchange for licensing it, and Kevin offering $250,000 for 25% equity shares with the condition that Melissa would cease working as a nurse.
In the end, Melissa accepted Robert’s offer of $200,000 for 15% equity shares. However, the deal does not seem to have been closed following the episode.
Despite this, Tranquilo sales increased from 2,000 to 10,000 units in a matter of weeks after appearing on Shark Tank.
Melissa continued to sell Tranquilo, bringing it into retail markets and expanding the size and cover design options.
The product was later bought by The Betesh Group’s baby branch, Baby Boom Consumer Products, and rebranded as Infant Brezza.
Although Melissa is no longer actively involved in the company, her videos and name are still prominently displayed on the Baby Brezza website.
Competitors of Tranquilo
The company has many competitors on the market space. These are; Finnbin, Cloud B, Baby Bling Bows, Baby Delight, Woombie, Tiny Love, Babyganics and LlllEbaby.
Net Worth of Tranquilo
The company was valued at $1 million during the pitch. In 2021 the company has a net worth of $15 million.
Tranquilo FAQs
What is Tranquilo?
Tranquilo is a sleep mat that helps your child to go to sleep and stay asleep. It also helps you to put your child back to sleep. The Tranquilo mat is designed by a maternity nurse who was fed up with the cries of new babies in the nursery.
The mat can be controlled with the direct access buttons or via Bluetooth and a mobile phone app. It has several vibration levels, heartbeat modes, and timing options.
Who is the founder?
Tranquilo founder is Melissa Gersin.
How much was asking on Shark Tank?
Melissa was asking for $100,000 for 10% stake of her company at value of $1 million.
Did she have the deal?
Yes, she has the deal with Robert Herjavec.
How much was the deal?
Robert Herjavec offered $200,000 for 15% ownership of the company, but they never completed the deal.
Is Tranquilo still in business?
Yes, Tranquilo is still in business. The company changed its name to Infant Brezza and is a subsidiary of Baby Boom Consumer Products.
Where can I buy it?
You can buy it at Amazon.com or at Infant-Brezza website.
How much does it cost?
It costs $99 for the small mat and $120 for the large one. The coverings cost extra, from $25 to $150 depending on pattern and size.
Is Tranquilo safe for baby?
Yes, Tranquilo is safe for baby. It works the same way as the womb.
What about my baby’s head?
The mat is firm and has rounded edges to prevent your baby from rolling off it. The edges are covered with soft foam to help prevent skin damage from falls. Your baby won’t be hurt while he or she is holding on to this mat.
How long does it take to set up Tranquilo?
It takes around 3 minutes to set up your mat and have your first sleep session.
Does Tranquilo shipping?
Yes, Tranquilo shipping. Customers can find the shipping information on Tranquilo website.
What is Tranquilo made of?
Tranquilo is made of a machine washable, waterproof fabric with a vinyl covering and fabric shell casing. The top side of the mat has a vibration function for your baby’s comfort. It also has a heartbeat function to simulate the mother’s heartbeat and help your baby fall asleep.
How do I pay for Tranquilo?
Customers can pay for Tranquilo with their credit card. There is also an option to pay by PayPal. Their credit card will be charged when they place the order and not when their product is shipped.
Does Tranquilo come in other colors?
Tranquilo comes in two sizes: medium and large. There are six color options, including black, grey, blush pink, cerise red and aqua blue.
How do I get a refund?
They have 14 days to complete their purchase and then contact customer service by emailing Tranquilo Support at [email protected]tranquilomat.com.
Is Tranquilo portable?
Yes, Tranquilo is portable. It’s a mat that measures 28 inches by 13 inches and weighs 0.7 pounds so it can be taken anywhere one can go.
What is the warranty of Tranquilo?
Tranquilo has one-year limited warranty, which offers repair or replacement without charge for any product found to be defective during normal use within 1 year from the date of purchase.
What is the net worth of Melissa Gersin?
The net worth of Melissa Gersin is unknown.
