Mrs. Goldfarb’s Unreal Deli is a vegan food production company that appeared on Shark Tank in Season 11. After securing a deal with Mark Cuban for $250,000 in exchange for 20% equity, the company experienced significant growth. They launched their products in Whole Foods and other retail stores, expanded into Canada, and introduced new vegan meat options. By 2022, their annual revenue reached $40 million, and the company’s valuation increased to $50 million.

Key Takeaways:

  • Unreal Deli appeared on Shark Tank in Season 11 and secured a deal with Mark Cuban.
  • After the show, they launched their products in Whole Foods and expanded into Canada.
  • The annual revenue of Unreal Deli reached $40 million by 2022.
  • The company’s valuation increased to $50 million.
  • Unreal Deli is a leading player in the vegan food industry.

About Mrs. Goldfarb’s Unreal Deli

Mrs. Goldfarb’s Unreal Deli is a vegan food production company that specializes in premium plant-based deli meats. Their mission is to provide delicious and sustainable alternatives to traditional deli meats, without compromising on taste or texture. With a wide range of vegan options, including Vegan Corned Beef, Roasted Turkey, and Steak Slices, Mrs. Goldfarb’s Unreal Deli has gained popularity among vegans and non-vegans alike.

Their products can be found in over 1000 grocery stores, old-school delis, sub shops, and sandwich chains nationwide. The company takes pride in using high-quality ingredients that are free from genetically modified organisms (GMOs) and artificial preservatives. Each product is carefully crafted to mimic the taste and texture of its meat counterpart, providing a satisfying and guilt-free dining experience.

Why Choose Mrs. Goldfarb’s Unreal Deli?

There are several reasons why customers choose Mrs. Goldfarb’s Unreal Deli over other plant-based deli meat brands. Firstly, their commitment to quality is evident in every bite. Their deli meats are made from a combination of plant-based proteins, herbs, and spices, resulting in a flavorful and satisfying experience. Additionally, their products are cholesterol-free and lower in fat compared to traditional deli meats, making them a healthier option for those conscious of their dietary choices.

Furthermore, Mrs. Goldfarb’s Unreal Deli is dedicated to sustainability. By offering plant-based alternatives to traditional deli meats, they contribute to reducing the environmental impact of animal agriculture. Their products require less land, water, and resources to produce, making them a more sustainable choice for conscious consumers.

Product Key Features
Vegan Corned Beef Flavorful and tender, made with plant-based proteins and aromatic spices.
Roasted Turkey Deliciously seasoned and roasted to perfection, providing a meat-like texture.
Steak Slices Savory and juicy, ideal for sandwiches, salads, and stir-fry dishes.

Journey on Shark Tank and Post-Show Success

When Jenny Goldfarb, the founder of Mrs. Goldfarb’s Unreal Deli, stepped into the Shark Tank, she had high hopes for her plant-based deli meat company. Her pitch impressed the sharks, and she ultimately sealed a deal with Mark Cuban for $250,000 in exchange for 20% equity. This marked the start of an incredible success story.

After the show, Mrs. Goldfarb’s Unreal Deli seized the opportunity to expand its reach. The company secured partnerships with major retail chains like Costco, allowing its products to reach more customers. The response was overwhelming, and their annual revenue skyrocketed from an estimated $4 million in 2020 to a staggering $40 million in 2022.

The valuation of Mrs. Goldfarb’s Unreal Deli has also seen a remarkable increase. From its initial valuation, which was propelled by the Shark Tank investment, the company’s worth has reached $50 million. This is a testament to the quality and appeal of their vegan deli meats, as well as their strategic business decisions and relentless dedication to growth. The journey on Shark Tank proved to be a game-changer for Mrs. Goldfarb’s Unreal Deli, propelling them into the spotlight and fueling their rise to success.

Table: Unreal Deli’s Post-Show Success

Year Annual Revenue Valuation
2020 $4 million $10 million
2021 $12 million $25 million
2022 $40 million $50 million

Future Plans and Industry Outlook

Mrs. Goldfarb’s Unreal Deli is not resting on its laurels. As a trailblazer in the vegan food industry, the company has ambitious plans for the future. Recognizing the ever-growing demand for plant-based alternatives, they are determined to capitalize on this trend and further expand their product offerings.

One area they are particularly excited about is the development of a vegan ham variety. With their expertise in crafting delicious, plant-based deli meats, Mrs. Goldfarb’s Unreal Deli aims to satisfy the cravings of vegans and flexitarians alike. By continuously innovating and creating high-quality substitutes, they are poised to capture a significant share of the vegan deli meat market.

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The market for vegan deli meats and plant-based substitutes is projected to surpass $40 billion in the United States by 2023. Mrs. Goldfarb’s Unreal Deli, with its current valuation of $50 million, is well-positioned to establish itself as a key player in this rapidly expanding market. Their dedication to providing tasty, sustainable alternatives to traditional deli meats sets them apart and appeals to a wide range of consumers.

By staying ahead of the curve and maintaining a focus on innovation, Mrs. Goldfarb’s Unreal Deli is on track to become a leader in the plant-based food industry. With their vision, passion, and commitment to quality, they are shaping the future of deli meats and transforming the way people think about vegan alternatives.

FAQ

Are Mrs. Goldfarb’s Unreal Deli products vegan?

Yes, all of Mrs. Goldfarb’s Unreal Deli products are vegan and plant-based.

Where can I find Mrs. Goldfarb’s Unreal Deli products?

You can find their products in over 1000 grocery stores, old-school delis, sub shops, and sandwich chains nationwide.

When was Mrs. Goldfarb’s Unreal Deli founded?

Mrs. Goldfarb’s Unreal Deli was founded in 2019.

What products does Mrs. Goldfarb’s Unreal Deli offer?

They offer Vegan Corned Beef, Roasted Turkey, and Steak Slices that are popular among customers.

How much did Mark Cuban invest in Mrs. Goldfarb’s Unreal Deli?

Mark Cuban invested $250,000 for a 20% stake in the company.

What is the current valuation of Mrs. Goldfarb’s Unreal Deli?

The current valuation of Mrs. Goldfarb’s Unreal Deli is $50 million.

What are Mrs. Goldfarb’s Unreal Deli’s future plans?

Mrs. Goldfarb’s Unreal Deli plans to expand further and explore new product offerings, including a vegan variety of ham.

What is the projected size of the vegan deli meat market in the United States?

The vegan deli meat market is projected to exceed $40 billion in the United States by 2023.

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