Geely Holding Group, founded in 1986, is a Chinese multinational automotive company. It is privately held by Chinese entrepreneur Li Shufu and is headquartered in Hangzhou, Zhejiang. Geely entered the automotive industry in 1997 with its subsidiary Geely Auto. Today, Geely owns and operates an extensive portfolio of companies.
Some of the notable companies it owns include Volvo Cars, Polestar, Lotus Cars, Lynk & Co, Proton Holdings, and Terrafugia. Geely also has subsidiaries such as Geely Auto, Zhejiang Geely Ming Industrial, London Electric Vehicle Company, and Qianjiang Motorcycle. The company has a global presence and is actively involved in the development and production of automobiles, including electric and sustainable vehicles.
Key Takeaways:
- Geely owns Volvo Cars, Polestar, Lotus Cars, Lynk & Co, and Terrafugia among other companies.
- Geely has a global presence and is actively involved in the development and production of automobiles.
- The company is focused on expanding its portfolio in the automotive industry.
- Geely is committed to innovation and sustainable mobility solutions.
- Geely’s partnerships and investments reflect its commitment to collaboration and leveraging innovative technologies.
Geely’s Expansion into Legacy Auto Brands
Geely has strategically expanded its presence in the automotive industry by acquiring and partnering with legacy auto brands. These collaborations have allowed Geely to diversify its portfolio and gain access to established markets and technologies.
Aston Martin
One notable brand under Geely’s ownership is Aston Martin, a British luxury sports car manufacturer. Geely acquired a 20% stake in Aston Martin in 2020, becoming its largest shareholder. This partnership aims to revitalize Aston Martin and enhance its global presence.
Volvo
Geely’s acquisition of Volvo Cars in 2010 has been instrumental in strengthening its foothold in the premium vehicle segment. Geely holds an 82% ownership stake in Volvo, allowing for collaborative efforts in technology development and market expansion.
Polestar and Lotus
Polestar, an electric performance car brand, and Lotus Cars, a British sports car manufacturer, are two significant brands under Geely’s ownership. Geely holds a 49.5% stake in Polestar and a 51% stake in Lotus. These partnerships enable Geely to tap into the growing market for electric vehicles and sports cars.
Smart and LEVC
Geely has also formed partnerships to establish joint ventures with other legacy brands. Geely partnered with Mercedes-Benz to create a joint venture for the Smart Automobile Co, which produces electric vehicles. Additionally, Geely owns the London Electric Vehicle Company (LEVC), known for its modernized version of the iconic London taxi.
Brand | Ownership Stake | Key Partnership Details |
---|---|---|
Aston Martin | 20% | Geely is the largest shareholder, aiming to revitalize the brand. |
Volvo | 82% | Geely’s ownership enables collaborative efforts in technology development and market expansion. |
Polestar | 49.5% | Geely’s partnership allows for joint efforts in the electric vehicle market. |
Lotus | 51% | Geely’s ownership strengthens its presence in the sports car segment. |
Smart | Joint Venture | Geely’s partnership with Mercedes-Benz establishes a joint venture for electric vehicle production. |
LEVC | 100% | Geely’s ownership of LEVC expands its offering to include modern electric taxis. |
Geely’s Own Brands and Innovations
Geely Auto, the eponymous brand of the Geely Holding Group, is one of the largest Chinese automakers, consistently ranking as the top Chinese automaker in terms of sales. Geely Auto offers a wide range of vehicles, including sedans, SUVs, and MPVs. The company has been focusing on developing electric and zero-emission models to meet the growing demand for sustainable transportation in China.
One of Geely’s newest brands is Geometry, established in 2019, exclusively focusing on electric vehicles. Geometry launched its G6 saloon and M6 SUV in the Chinese market in 2022. With a strong emphasis on innovation and cutting-edge technology, Geometry aims to provide environmentally friendly mobility solutions for consumers.
Another brand developed by Geely is Zeekr, catering to the demand for premium electric vehicles. Zeekr’s first model, the 001, went into production in 2021. This high-end electric vehicle showcases Geely’s advanced manufacturing capabilities and commitment to delivering top-notch performance and luxury in the EV market.
Brand | Description | Notable Models |
---|---|---|
Geely Auto | One of the largest Chinese automakers, offering a wide range of vehicles. | Sedans, SUVs, MPVs |
Geometry | New brand exclusively focused on electric vehicles. | G6 saloon, M6 SUV |
Zeekr | Premium electric vehicle brand showcasing Geely’s advanced manufacturing capabilities. | 001 |
Geely Auto
Geely Auto is the flagship brand of the Geely Holding Group. With a strong presence in the Chinese market, it has established itself as a leader in the automotive industry. Geely Auto offers a diverse range of vehicles, catering to different consumer preferences. The company’s focus on electric and zero-emission models reflects its commitment to sustainability and environmental responsibility. Geely Auto continues to innovate and push the boundaries of automotive technology to provide reliable, efficient, and stylish vehicles to its customers.
Geometry
Geometry is Geely’s brand dedicated to electric vehicles. As the demand for sustainable transportation grows, Geometry aims to meet the needs of environmentally conscious consumers with its fully electric lineup. The brand’s launch of the G6 saloon and M6 SUV in 2022 showcases its commitment to delivering high-quality electric vehicles with advanced features and competitive performance. Geometry is positioning itself as a key player in the electric vehicle market, contributing to the global shift towards cleaner and greener mobility solutions.
Zeekr
Zeekr is Geely’s premium electric vehicle brand that combines luxury, performance, and cutting-edge technology. The brand’s flagship model, the 001, demonstrates Geely’s expertise in manufacturing high-end electric vehicles. Zeekr aims to provide a unique and exhilarating driving experience, challenging traditional perceptions of electric vehicles. With its focus on advanced engineering and innovative design, Zeekr is poised to make a significant impact in the luxury electric vehicle segment.
Geely’s Partnerships and Investments
Geely has strategically formed partnerships and made strategic investments in prominent companies to expand its global reach and leverage innovative technologies. One of the notable partnerships is with Proton Holdings, a Malaysian national car brand, in which Geely holds a 49.9% stake. This collaboration has provided Geely with a foothold in the Southeast Asian market, allowing the company to tap into new opportunities.
Another brand under Geely’s umbrella is Lynk & Co, which focuses on user-centric mobility solutions. With a fresh approach to car ownership and mobility services, Lynk & Co aims to provide customers with a seamless and convenient experience. Geely’s investment in Lynk & Co demonstrates its commitment to exploring new business models and embracing the future of mobility.
Geely has also entered into a strategic partnership with Baidu, a leading Chinese technology company. Together, they have established an electric vehicle joint venture that combines Baidu’s software expertise with Geely’s manufacturing capabilities. This collaboration aims to drive innovation in the electric vehicle space and deliver cutting-edge technologies to consumers.
Furthermore, Geely has expanded its collaborations with renowned automakers, such as Renault. Through a joint venture for car production in China, Geely and Renault aim to leverage each other’s strengths and expertise. By combining Geely’s manufacturing prowess with Renault’s technology and design capabilities, the partnership aims to bring exciting new vehicles to the market.
FAQ
What companies does Geely own?
Geely owns a diverse portfolio of companies, including Volvo Cars, Polestar, Lotus Cars, Proton Holdings, Lynk & Co, and Terrafugia, among others.
How did Geely expand into legacy auto brands?
Geely expanded into legacy auto brands through strategic acquisitions and partnerships. It acquired Volvo Cars from Ford Motor Company in 2010, becoming the majority owner. Geely also owns other legacy auto brands such as Polestar, Lotus Cars, Smart Automobile Co, and the London Electric Vehicle Company (LEVC).
What are Geely’s own brands and innovations?
Geely has its own brand called Geely Auto, which is one of the largest Chinese automakers. It also has newer brands focused on electric vehicles, such as Geometry and Zeekr, which showcase Geely’s commitment to sustainable mobility solutions.
What partnerships and investments has Geely made?
Geely has made strategic partnerships and investments in various companies. It holds a 49.9% stake in Proton Holdings and has formed partnerships with Lynk & Co, Baidu, and Renault, among others, to expand its global reach and leverage innovative technologies in the automotive industry.