What Companies Does Under Armour Own?

As a leading sports apparel and footwear brand, Under Armour has built a diverse portfolio comprising of subsidiaries, brands, acquisitions, and partnerships. In this article, we will explore the companies that fall under the ownership of Under Armour and how they contribute to its global presence.

Key Takeaways:

• Under Armour is primarily owned by its founder and executive chairman, Kevin A. Plank.
• Under Armour owns subsidiaries like MyFitnessPal and MapMyFitness, enhancing its presence in the connected fitness market.
• The company operates various brands such as UA Rush, Armour, and Heatgear, catering to different sports and fitness activities.
• Under Armour has made strategic acquisitions of companies like MapMyFitness, MyFitnessPal, and Endomondo to expand its product offerings.
• The company has formed partnerships with professional athletes, sports teams, and technology companies to enhance its brand visibility and develop innovative products.
• Under Armour has a global presence with its headquarters in Baltimore, Maryland, and offices in multiple cities worldwide.

Under Armour Subsidiaries and Brands

Under Armour has built a diverse portfolio through its ownership of various subsidiaries and brands. These entities contribute to the company’s overall offerings and help it cater to a wide range of customer needs. Let’s take a closer look at some of Under Armour’s notable subsidiaries and brands:

Subsidiaries

One of Under Armour’s prominent subsidiaries is MyFitnessPal, a popular calorie and nutrition counting app maker. MyFitnessPal provides users with the tools they need to track their diet and exercise to achieve their fitness goals. Additionally, Under Armour owns MapMyFitness, a digital app maker that offers a suite of fitness tracking apps. With these acquisitions, Under Armour aims to expand its presence in the connected fitness market and provide comprehensive solutions to its customers.

Brands

In addition to its own brand, Under Armour owns and operates several other brands that offer a wide range of athletic apparel, footwear, and accessories. Some of these brands include UA Rush, Armour, Heatgear, Coldgear, Protect This House, I WILL, Armour Fleece, and Armour Bra. Each brand caters to different sports and fitness activities, ensuring that Under Armour has something for everyone. Whether you’re into running, training, or team sports, Under Armour’s diverse brand portfolio has you covered.

Overall, Under Armour’s subsidiaries and brands contribute to its position as a leading athletic performance brand. By offering a range of products and services, Under Armour aims to meet the diverse needs of athletes and fitness enthusiasts around the world.

Subsidiaries	Brands
MyFitnessPal	UA Rush
MapMyFitness	Armour
	Heatgear
	Coldgear
	Protect This House
	I WILL
	Armour Fleece
	Armour Bra

Under Armour Acquisitions and Partnerships

Under Armour’s growth strategy involves strategic acquisitions and partnerships to expand its market presence and offer innovative products and services to its customers. The company has made several notable acquisitions in recent years, enhancing its portfolio and capabilities.

Acquisitions

One of Under Armour’s significant acquisitions was MapMyFitness, a digital app maker, in 2013. This acquisition allowed Under Armour to tap into the growing trend of connected fitness and provide personalized fitness tracking solutions to its customers. In 2015, the company further expanded its offerings by acquiring MyFitnessPal, a popular calorie and nutrition counting app maker, and Endomondo, a social fitness network. These acquisitions strengthened Under Armour’s position in the connected fitness market and complemented its existing products.

Through these acquisitions, Under Armour gained access to a vast user base and valuable data that helped in product innovation and personalization. The company leverages the insights and expertise gained from these acquisitions to develop its connected fitness platform and provide a holistic fitness experience to its customers.

Partnerships

In addition to acquisitions, Under Armour has formed strategic partnerships to accelerate its growth and enhance its brand presence. The company collaborates with professional athletes and sports teams to develop signature products and promote its brand. These partnerships not only provide visibility but also help in product endorsement and reaching a wider audience.

Under Armour has also partnered with technology companies, such as IBM, to leverage their advanced analytics and cognitive computing capabilities. Through these partnerships, Under Armour can analyze vast amounts of data to gain insights into customer preferences, optimize product development, and make informed business decisions.

Table: Under Armour Acquisitions and Partnerships

Year	Acquisition/Partnership
2013	Acquisition of MapMyFitness
2015	Acquisition of MyFitnessPal
2015	Acquisition of Endomondo
Varied	Partnerships with professional athletes and sports teams
Varied	Partnerships with technology companies, such as IBM

Under Armour’s Global Presence

Under Armour’s global headquarters are located in Baltimore, Maryland, United States. From this central hub, the company oversees its extensive international operations, ensuring a seamless global presence. In addition to its headquarters, Under Armour has established offices in key cities around the world, allowing for efficient operations and effective customer service.

With offices in Amsterdam, Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City, Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai, and Toronto, Under Armour strategically positions itself to cater to diverse markets and target customers.

Under Armour’s international presence extends beyond its offices. The company operates a network of company-owned retail stores and outlets, providing convenient access to its wide range of athletic apparel, footwear, and accessories. Additionally, Under Armour utilizes e-commerce websites to reach customers globally, making its products accessible with just a few clicks.

Moreover, Under Armour has established partnerships with third-party retailers, expanding its distribution channels and enabling customers worldwide to find their desired Under Armour products in their local stores. This multi-faceted approach ensures that the brand is easily accessible to athletes and fitness enthusiasts wherever they may be.