What Happened to Mush Oatmeal after Shark Tank? Mush Oatmeal Shark Tank Update
What is Mush Oatmeal?
Mush Oatmeal is nutrient-dense, refrigerated oatmeal that contains beta-glucan fiber, a soluble fiber that improves insulin resistance and cholesterol reduction, and is soaked overnight in dairy-free milk, which increases nutrient absorption and breaks down natural starches to aid in digestion and weight loss.
Mush Oatmeal is available in four flavors: wild blueberry, crisp apple, vanilla bean, and dark chocolate.
Ashley Thompson and Kat Thomas met in the finance business and shared a passion for nutritious cuisine, but were frustrated by the lack of convenient on-the-go solutions for busy folks.
Mush Oatmeal was created as a result of the two taking the product to farmers markets and gathering feedback. They then set out to establish a reputable food brand.
Who is the founder of Mush Oatmeal?
The founders of Mush Oatmeal are Ashley Thompson and Kat Thomas; they met in the finance profession and had a passion for nutritious cuisine.
While working at the same banking business, the couple developed their on-the-go oatmeal snack.
They both had a passion for nutritious food and aspired to be entrepreneurs. They cut out added sugar, artificial flavors and colors, fillers, and preservatives when they made their “cold processed” oats.
The two women desired a quick, nutritious breakfast/snack. They began experimenting with soaking oats in cold water.
They preserve their goods by pressure, which is entirely natural. The product was initially offered at farmer’s markets in the San Diego region, but swiftly made its way into the shelves of Whole Foods Market.
Vanilla bean, wild blueberry, apple crisp, and dark cacao are the four flavors available in Mush. Eight-packs of eight-ounce tubs of Mush cost $39.99, or five dollars a serving, on the website.
An 8-ounce container costs $3.99 at Whole Foods, and they’re sometimes reduced to as low as two packs for $5.
What Happened to Mush Oatmeal at Shark Tank pitch?
In episode 909, Ashley Thompson and Katherine Thomas wish for a Shark to bite on Mush, their handy take on a breakfast staple. They’re looking for a Shark to assist them in growing their retail distribution.
Ashley and Katherine entered Shark Tank in seeking of $300,000 in exchange for a 10% stake in their firm, which worth $3 million.
Katherine notes that when she first started working, she couldn’t locate decent, healthful food for herself.
The majority of yogurts, cereals, and protein bars had an excessive amount of sugar and other “processed rubbish.” That is why she established MUSH.
The oatmeal is not cooked; it is steeped in almond or coconut milk while still cold. It is completely natural, and the oatmeal retains all of its beneficial elements because it was not cooked.
It’s ready to eat, dairy-free, high in protein, and delectable! The Sharks signal that they enjoy the flavor as they distribute samples.
They began selling at farmer’s markets and grossed $72,000 in their first year. They nearly quadrupled to $120,000 in 2017.
They’re now available at Whole Foods and anticipate sales of $900,000 in 2018. They earn between 70 and 80 cents an item at $3.99 retail.
Rohan believes that their price was “excessively high.” Mark disagrees, citing the convenience and superior quality they provide.
Ashley and Kat begin by fielding the Sharks’ reactions to their pitch. Robert declares that he dislikes food enterprises and hence exits.
Rohan and Mark begin conversing over one another, and Rohan blurts out a $400,000 offer for 20% equity shares.
Lori exits while informing the MUSH ladies Rohan is a self-proclaimed “genius of the food sector.”
Mark offers $300,000 in exchange for 10% equity and an unlimited line of credit. Barbara claims that the ladies are her type of entrepreneurs and offers $300,000 in exchange for 10% equity and an unlimited line of credit.
Mark informs them about a successful cookie firm in which he invested and which now generates $8 million in revenue. After deliberating, Ashley and Kat chose Mark and departed the pitch with a deal.
What Happened to Mush Oatmeal after Shark Tank?
Following the airing, they were inundated with orders and quickly ran out of packing. The deal with Mark Cuban was finalized, and Mark assisted them in locating a new packaging supplier and establishing a new production line within 48 hours.
MUSH is now available in Whole Foods Market, select CVS, and 7-11 locations. They’re now selling nationally on Amazon as well.
Since the episode aired, sales have surpassed $2 million. In season 11, episode 1102, the firm receives an update segment.
As of November 2021, the firm was still operating and the following month, they were added on Costco’s shelves. As of February 2022 the company is still in business and it worth $4.5 million.
Competitors of Mush Oatmeal
Mush Oatmeal primary competitors are: Annie’s Organic, and Health Warrior Foods.
Net Worth of Mush Oatmeal
The company valuation was $3 million during the pitch and after the investment done by Mark Cuban. The company has a net worth of $4.5 million.
Mush Oatmeal FAQs
What is Mush Oatmeal?
Mush Oatmeal is a natural, cold-processed oatmeal snack that offers a convenient and high-protein breakfast meal.
Who is the founder?
Ashley Thompson and Kat Thomas are its founders. They are originally from Australia and had not been able to find healthy, nutritious food when they lived there.
They had the idea for MUSH while they were working in the finance sector in San Diego, California. The two have run their business together since then.
How much were they seeking on Shark Tank?
They were seeking $300,000 for a 10% stake in their company, which was worth $3 million at the time.
Did they have the deal?
Yes, they had a deal on Shark Tank with Mark Cuban.
How much was the deal?
Mark Cuban offered $300,000 for 10% equity and an unlimited line of credit.
Is Mush Oatmeal still in business?
Yes, they are still in business and have grown their business to over $4.5 million in net worth.
What flavors does Mush Oatmeal come in?
Mush Oatmeal comes in four flavors: Vanilla Bean, Wild Blueberry, Apple Crisp, and Dark Cacao.
What is the net worth of Mush Oatmeal?
They had a net worth of $4.5 million as of February 2022.
What are oats that are ready to eat?
In contrast to conventional oats, ready-to-eat oats are never cooked. They soak traditional oats in almond, coconut, or oat milk at Mush.
The final product is equally as digestible as ordinary oatmeal but contains far more nutrients. They have not depleted the vitamin and mineral content. There is no need to heat; simply eat!
What is the proper way to prepare/heat Mush Oatmeal?
They invite customers to enjoy their Mush Oatmeal in its natural state. It is a chilled food with a delectably creamy texture and an exceptional nutritional profile.
They may, however, heat and eat. Cook in 30-second intervals on the stovetop or in the microwave.
Does Mush Oatmeal sell a range of tastes or a mixed pack?
Yes. They sell a mixed 12-Pack that includes two of each of their six varieties. Consider the Custom 12-Pack for a more personalized choice.
Is Mush Oatmeal available in Canada or can it be transported there?
Regrettably, they are not yet available in Canada and do not now provide delivery to Canada. They are currently working on this. Please subscribe to the newsletter; they will notify everyone when this momentous occasion approaches.
How long does Mush Oatmeal have a shelf life?
After production, Mush Oatmeal has a shelf life of 75 days. Typically, the goods will arrive with a shelf life of six to seven weeks owing to travel time.
Is Mush Oatmeal need to be refrigerated?
Yes. Mush Oatmeal is a naturally preserved product that contains no preservatives or artificial additives.
Is there a method to automate the delivery of Mush Oatmeal?
Yes. Many of their items are available on a subscription basis! Simply choose a product and click the Subscribe & Save button to receive a 10% discount. A minimum of two orders is required for subscriptions.
What is Mush Oatmeal shipping/delivery policy?
Sunday through Tuesday orders received before 11:59 PM PST will ship the next day. Wednesday through Saturday orders will be sent the following Monday. Please be aware that orders may be delayed.
How does Mush Oatmeal return policy work?
They make every effort to provide an amazing Mush Oatmeal experience. Please notify them at [email protected] if they fall short of this standard.
They do not accept returns due to the perishable nature of the product. Within 30 days of purchase, refunds and reships are offered on a case-by-case basis. If customer believes their experience qualifies for a refund or reship, please contact them.
How many milligrams of caffeine are included in the Coffee Coconut flavor?
Coffee Coconut Mush Oatmeal includes about 32 mg of caffeine per 6 oz. drink. Coffee Coconut Mush Oatmeal includes around 27 mg of caffeine per 5 oz. drink.
What is the net worth of Ashley Thompson?
The net worth of Ashley Thompson is $20 million.
What is the net worth of Katherine Thomas?
The net worth of Kat Thomas is $1.5 million.