Surprise Cake Shark Tank Net Worth – What Happened After Shark Tank?

What is Surprise Cake Shark Tank Net Worth in 2023?

Surprise Cake is a company that appeared on Shark Tank in November 2021, founded by mother and entrepreneur Liz Charm and her son Jordan Long. They presented their innovative cake stand that has a hidden middle component, which reveals a surprise when the cake is cut.

The duo asked for $200,000 for 8% equity giving the company a net worth of $2,500,000. They however did not manage to seal a deal with any of the Sharks.

The founders of Surprise Cake, Liz, and Jordan, had reported a valuation of their company at $2.5 million in the past. However, after featuring on Shark Tank, sales spiked drastically which helped the company. In October 2022, Surprise Cake completed its annual sale of $5 million.

As of 2023, Surprise Cake’s net worth estimates are not publicly available but may be higher than the earlier estimated $2.5 million valuation. 

What is Surprise Cake? Who is the Founder of Surprise Cake?

Surprise Cake is most renowned for its Surprise Cake Popping Stand, which is a cake stand that includes a concealed Gift Pod at its center.

This Gift Pod pops up to reveal a surprise and can accommodate a variety of items, including money or a new cell phone. The Popping Stand is perfect for showcasing cakes, cupcakes, or any other homemade or purchased desserts.

The Surprise Cake Popping Stand was created by Liz Charm, the founder of Surprise Cake. Liz has not publicly discussed any previous business ventures or careers before starting Surprise Cake, but she has mentioned briefly working as a baker.

She has also spoken about being a devoted mother to her two children. The idea for the Popping Stand came to her in a dream before her daughter’s twelfth birthday. Liz now works full-time on Surprise Cake with her son.

The inspiration for the Popping Stand came from Liz’s daughter’s birthday, where she encased a new phone in a plastic bag and sandwiched it between pieces of cake.

The cake began to ring when her daughter blew out the candles, and they cut the cake to reveal the present, which was a big hit. Since food safety regulations prohibit the inclusion of gifts inside a cake, Liz turned to her son Jordan (an engineer) for help.

They developed a cake stand that created the illusion of a present emerging from the cake, and they included music in the popping stand. When a unique trigger linked to the stand is pressed, the gift cylinder raises to the surface, similar to a Jack in the Box.

Each Surprise Cake Stand comes with a specialized corer for cutting a hole in the cake precisely for the present cylinder. It is suggested to purchase a cake with no decorations in the center and enough icing to cover the cylinder’s top.

A cupcake stand with a plate is also available if you prefer to stack cupcakes. Because the stand is spring-loaded, it does not require batteries. It is also reusable and hand washable.

The basic stand costs $37, while the most popular stand with the music box trigger and cupcake dish cost $68. These products are now available on Amazon and ready to be shipped.

What Happened to Surprise Cake At/After Shark Tank Pitch?

In an episode of Shark Tank, Liz Charm and Jordan Long, a mother-son duo, presented their Surprise Cake product, a cake stand that pops a sealed vessel for presents from a cake.

They hoped to secure $200,000 in exchange for an 8% stake in their company, which was valued at $2.5 million.

During their pitch, Liz and Jordan made quite a scene by leaping from a life-sized cake, but they failed to impress the Sharks with their pitch, and all of them declined to make an offer. The Sharks believed that the pair was not focused enough to make the company attractive to investors.

Despite not getting a deal, the company continues to sell its products and has expanded its range of cake stands and cake carrying kits. The company is still in business with annual revenue of more than $3 million.

They are also active on social media, and it appears that they will continue to conduct business for a long period of time.

Competitors of Surprise Cake

Some of Surprise Cake competitors are Meri Meri and Lovely Wholesale.

Net Worth of Surprise Cake

The company valuation was $2.5 million during and after the pitch. Since then the company is still operating and hence the company net worth might have been more than that of the pitch.

Surprise Cake FAQs

What is Surprise Cake?

Surprise Cake is best known for their Surprise Cake Popping Stand, a cake stand with a concealed Centre component, or Gift Pod, that pops up to reveal a surprise.

The Gift Pod is 6.0 inches tall by 2.8 inches in diameter and can hold a number of gifts, including money or a new cell phone. The Popping Stand is ideal for displaying cakes, cupcakes, and any other purchased or homemade dessert.

Who is the founder?

Liz Charm invented Surprise Cake. Charm came up with the idea for her 12-year-old daughter’s birthday. She encased a new phone in a plastic bag and sandwiched in between pieces of cake.

How much were they seeking on Shark Tank?

They were seeking for $200,000 for 8% of the business in exchange.

Did they have the deal?

No, they never get the deal during the pitch.

Is Surprise Cake still in business?

Yes, the company is still in business and is operating as usual.

What other Products does Surprise Cake have?

Surprise Cake is also now offering cupcake stands with a plate if you like to stack cupcakes. Their simple stand is $37, while the stand with the music box trigger and cupcake dish is the most popular at $68.

Does Surprise Cake provide worldwide shipping?

Indeed, they do! At the present, they sell a limited number of items overseas. Products those are available internationally: Cake Stand with a Pop, Triggers for Music Boxes and Topper for Candle and Cupcake Making Kit.

How long does Surprise Cake take to ship the Popping Stand?

Orders will take between 1 and 5 business days to arrive, depending on the location in the United States. Orders ordered Monday through Friday prior to 3 p.m. EST will be sent the same day.

How long does Surprise Cake take to send the Surprise Cake?

Surprise Cakes are shipped by FedEx and UPS. All Surprise Cakes are dispatched to ensure that they arrive on the day specified by customers.

Is my Surprise Cake going to arrive on time? Is it certain?

They recognize the critical significance of presents being on time for the specified delivery date. A timely surprise is why they ship orders on the given day.

They will make every effort to assure on-time delivery. Having said that, FedEx, UPS, and USPS have all temporarily stopped promised delivery timeframes owing to COVID.

What is the size of the Surprise Cake?

All Surprise Cakes have a diameter of 4 inches and a height of 3 inches.

How much space does the Surprise Cake Surprise Gift Pod take up?

The Surprise Gift Pod stands approximately 3 inches tall and has a diameter of 1 inch. The Gift Pod is pre-filled with the Surprise Gift Pod of their choice.

How long does Surprise Cake stay fresh?

The cake can keep for 7 days if kept chilled. It will keep for 30 days if kept frozen.

Is the Kosher Surprise Cake available?

The cakes are not certified kosher, but all of the ingredients are.

Is the Popping Stand receptive to being reused?

Yes, it is entirely washable and reusable by hand. It is reusable for any and all occasions!

Is the Popping Stand battery-operated?

Nope! The Popping Stand requires no batteries or energy to operate. It is propelled forward by an internal spring system.

The Gift Pod is activated manually with a Pull Ring Trigger or manually with a hand crank Music Box Trigger. Similar to a Jack-In-the-Box toy, the mechanism works similarly.

Is it possible to utilize Bundt Cakes on the Popping Stand?

Yes, however the supplied Cake Corer must still be used to remove any leftover cake from the center.

How do I attach the Music Box Trigger?

The Music Box Trigger attaches simply to the Base of the Stand. Please notice that before sliding the Music Box Trigger onto the Base, the Pull Ring must be raised.

What is the net worth of Liz Charm?

The net worth of Liz Charm is not available.