What Happened to Wild Squirrel Nut Butter after Shark Tank? Wild Squirrel Nut Butter Shark Tank Update
Table of Contents
What is Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a nut butter that started as mostly a silly joke on the internet. It was an April Fools’ Day gag that exploded into an entire company! The idea behind Wild Squirrel Nut Butter is really quite simple, but also hilarious: to make better nut butter than the modern-day corporate giants.
The varieties of Wild Squirrel Nut Butter include cinnamon raisin and chocolate coconut, and they are free of the excessive sugar level associated with such snack items.
Who is the founder of Wild Squirrel Nut Butter?
Wild Squirrel Peanut Butter was founded by Keeley Tillotson and Erika Welsh. In 2011, while still students at the University of Oregon; they began manufacturing their own batches of peanut butter.
Two university students were slaving away in the kitchen, making sandwiches. They had no idea that their peanut butter was about to run out.
These kids were not going down without a fight. They went out to make their own peanut butter, donning their favorite aprons.
After grinding their peanuts, they proceeded to experiment with spices and flavorings they had never considered before. Their very own peanut butter, Wild Friends peanut butter, appeared.
They needed to mass produce their product now that they had it. This would be a difficult task.
Every month, they’d have to make hundreds of cartons of peanut butter! They started with Kickstarter.
Keeley Tillotson and Ericka Welsh created the firm after their homemade peanut butter gained popularity among their friends, who pushed the young entrepreneurs to sell their goods at local farmer’s markets.
The two young ladies quickly found customers for their goods in Oregon and the Pacific Northwest, and the firm began to flourish.
What Happened to Wild Squirrel Nut Butter at Shark Tank pitch?
Season three episode 315 featured Wild Squirrel Nut Butter. They needed a Shark to assist them with distribution.
Keeley and Ericka went to Shark Tank in seeking of a $50,000 investment in exchange for a 10% stake in their company, which worth $500,000.
They had sold thousands of jars of peanut butter when they initially appeared on Shark Tank.
The firm had around $14,000 in revenue and $7,000 in earnings, and they were preparing to launch on Oregon store shelves.
Daymond isn’t a “foodie,” therefore he went out. Robert believes that the ladies won’t be able to juggle college and operating a company, so he’s out as well.
Mark concurs with Robert and exits. Mr. Wonderful believes that the peanut butter industry is too competitive, and that the larger brands would smash them; he’s out.
Barbara was the only one left. She likes the girls, but she believes that the deal will be much more expensive. She offers $50,000 in exchange for 40% ownership of the company.
Barbara refuses to drop down to $50,000 for 35% equity shares, despite Keeley and Ericka’s best efforts. They ultimately agreed to a $50,000 offer in exchange for 40% equity and left the presentation with a deal.
What Happened to Wild Squirrel Nut Butter after Shark Tank?
Barbara’s engagement with the company came to an end during the on-air discussions. Keeley and Ericka opted to go it alone and forego Barbara’s funding during their due diligence.
They received a lot of enquiries after the Shark Tank episode aired. By the time their original feature aired, the items were on over 200 supermarket shelves, and the brand is on track to become a nationally distributed brand in 2013.
The Shark Tank producers were not unimpressed by the company’s progress. During season 4 episode 412, the firm is highlighted in a follow-up segment.
Whether or not they met a Shark, Keeley and Ericka dropped out of school to focus on their company, which they have taken to the next level.
Perhaps Wild Squirrel Nut Butter will join the ranks of Skippy and Jif as a household name.
The firm renamed to Wild Friends Nut Butter in 2016, so Wild Squirrel won’t be a household name.
Whole Foods, Costco, Kroger, and a number of other supermarkets stock their products. In 2016, sales totaled $6 million.
In the same year, they raised $1.4 million from CircleUp investors. Keeley’s father, a former Honest Tea salesperson, traverses the country to get the product on store shelves.
As of November 2022, the firm is still in business with over $4 million in yearly sales.
Competitors of Wild Squirrel Nut Butter
The top competitors of Wild Squirrel Nut Butter in the market space are; Justin, NuttZo, Barney Butter, Enjoy Life Foods, Frontera Grill, KIND LLC, Quest Nutrition LLC and thinkThin LLC.
Net Worth of Wild Squirrel Nut Butter
The company valuation was $500,000 during the pitch. Since then the company is still operating and hence the company net worth might have been higher than that of pitch.
Wild Squirrel Nut Butter FAQs
What is Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a nut butter that started as mostly a silly joke on the internet. It was an April Fools’ Day gag that exploded into an entire company! The idea behind Wild Squirrel Nut Butter is really quite simple, but also hilarious: to make better nut butter than the modern-day corporate giants.
Who is the founder?
Ericka Welsh and Keeley Tillotson are the founders of the company.
How much were they seeking on Shark Tank?
They were seeking for $50,000 for 10% equity in the company.
How much did they receive on Shark Tank?
They eventually received a deal from Barbara of $50,000 for 40% equity shares of the company.
Is Wild Squirrel Nut Butter still in business?
Wild Squirrel Nut Butter is still in business as of February 2022.
Where is Wild Squirrel Nut Butter made?
The product is made in Portland, Oregon, United States of America.
How much does Wild Squirrel Nut Butter cost?
The products cost range between $9.99 to $11.99 per jar as of February 2022.
What are the ingredients in Wild Squirrel Nut Butter?
The ingredients that are used in the making of the product include; peanuts and salt.
How many types of Wild Squirrel Nut Butter are there?
There is only one type of the peanut butter that is available for sale.
How can I buy Wild Squirrel Nut Butter?
Customer can purchase Wild Squirrel Nut Butter online directly on their website at www.wildfriensfood.com, or customer can find it in stores across the nation including Whole Foods, Costco, Kroger, Albertsons and more.
Why should I buy Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a healthy way to have nut butter. Every jar is made with just four ingredients: actual nuts and a touch of sea salt.
Is Wild Squirrel Nut Butter kosher-free?
Wild Squirrel Nut Butter is kosher-free.
Does Wild Squirrel Nut Butter have GMO?
Wild Squirrel Nut Butter does not have GMO.
How much weight can I lose by eating Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a healthy and easy way to lose weight when using it regularly according to the customers who have used it. It does not contain any preservatives and synthetic flavors, so it is healthier than other nut butters and spreads that are on the market today.
Is Wild Squirrel Nut Butter gluten-free?
Wild Squirrel Nut Butter is gluten-free.
Is Wild Squirrel Nut Butter vegan-friendly?
Wild Squirrel Nut Butter is vegan-friendly.
Does Wild Squirrel Nut Butter contain nuts?
Wild Squirrel Nut Butter contains only peanuts and salt.
What is the payment methods accept by Wild Squirrel Nut Butter?
Customer can pay in person or online with a credit card.
Where is Wild Squirrel Nut Butter shipped from?
Wild Squirrel Nut Butter is shipped from Portland, Oregon, United States of America.
Do I need to refrigerate Wild Squirrel Nut Butter?
Wild Squirrel Nut Sauce is best eaten cold, but it can be stored in the refrigerator for about a month.
What is the shelf life of Wild Squirrel Nut Butter?
The shelf life of Wild Squirrel Nut Butter is up to 1 year when stored in a cool and dry place; away from direct sunlight and heat sources like light bulbs or appliances.
What is the net worth of Erika Welsh?
The net worth of Erika Welsh is $1 million.
What is the net worth of Keeley Tillotson?
The net worth of Keeley Tillotson is not available.
