BetterBack Shark Tank Net Worth 2023
During the Shark Tank pitch, Katherine was seeking an investment of $750,000 for a 7.5% equity stake in her company, which implied that her company was valued at $10 million.
The BetterBack Company has already sold more than one million units of its product.
Katherine’s earnings from the BetterBack Company were substantial, as she was receiving over 30% of the total revenue generated by the company.
Additionally, she received payments through preorders and will continue to receive monthly payments throughout her lifetime.
Furthermore, the BetterBack Company received $300,000 in venture capital funding within the past year alone. Katherine’s net worth has increased as a result of her partnerships with other companies, and as of 2021, she has an estimated net worth of $7.3 million.
What is BetterBack? Who is the Founder of BetterBack?
BetterBack is a groundbreaking patented technology that assists users in sitting comfortably and correctly at work.
Unlike traditional cushions that force users to lean forward for support, BetterBack enables users to maintain the correct posture effortlessly.
Created by Katherine Krug in 2015, BetterBack was designed to help people worldwide who suffer from back pain caused by sitting and slouching improve their posture.
Katherine, a mechanical engineering graduate from Las Vegas, Nevada, came up with the idea in April 2015 after her previous startup failed.
She realized that sitting and working at her desk for up to 14 hours a day was causing her back pain and negatively affecting her posture.
Katherine conducted research and collaborated with a team of designers and prototypes to develop BetterBack, a product that would benefit anyone experiencing back pain due to long periods of sitting.
Her campaign was a resounding success, raising over $1.65 million on a $12,500 budget. Katherine was also the first solo female entrepreneur to reach the million-dollar mark on Kickstarter with her product.
BetterBack is lightweight and portable, and it enhances the ergonomics of any chair. By wearing it for just 15 minutes per day, users can retrain their bodies to maintain proper posture while standing or sitting.
More than 30,000 people have used the product, and over $3.0 million has been raised through Indiegogo.
BetterBack Shark Tank Pitch
Katherine had a highly successful campaign where she was able to raise over $1.65 million on a budget of $12,500. With this success, she proceeded to the Shark Tank Pitch to seek additional partnerships from investors.
During the pitch, Katherine asked for $750,000 for a 7.5% equity stake in her company, which meant the company was valued at $10 million.
She had 10,000 units leave her factory and expected an additional 20,000 units in a week. The cost to make each unit was $8.50, and they sold for $59. Katherine’s bank account had $875,000 in cash.
Katherine explained the significance and effectiveness of her product, BetterBack, which was Amazon’s best-selling product, and received positive feedback from people all over the country. However, Barbara Corcoran and Mark Cuban were out of the deal due to the high valuation of the company.
Robert Herjavec offered $750,000 for 20% ownership of the company, while Kevin O’Leary offered $750,000 for a 25% stake in the company, and Lori Greiner offered $750,000 for 20% equity shares.
Kevin O’Leary countered with a $750,000 loan for 24 months plus 7.5% equity shares of the company. Lori Greiner revised her offer to a $750,000 loan for 36 months with 8% equity shares.
Katherine then countered Lori Greiner’s offer with a $750,000 loan for 36 months with 7.5% equity shares of the company.
Finally, Katherine and Lori Greiner reached an agreement for a $750,000 loan for 36 months with 8% equity shares of the business, and the deal was closed.
After the deal was closed, BetterBack continued to progress well in its business. The product was previously available on Amazon but is now available mostly through their website at the old $59 price point.
The company introduced a new product called Flex Back, which can replace traditional bulky cushions and generates $7.3 million in revenue in 2021.
BetterBack Shark Tank Updates
BetterBack is a posture support system designed to improve people’s posture and overall health by wearing the support system for just 15 minutes a day.
Katherine Krug created BetterBack after experiencing back pain from working at her desk for up to 14 hours a day. BetterBack turns any chair into an ergonomic chair, making it easy to sit in perfect posture and preventing back pain.
BetterBack appeared on Shark Tank in Season 7, where Katherine Krug pitched her product to the Sharks. She asked for $750,000 for 7.5% equity, but the deal with Lori Greiner never closed.
However, BetterBack is still thriving today and is available on its website. As of January 2023, the company is still in business with annual revenue of $5 million.
BetterBack has shipped its product to 115 different countries and has over 20,000 backers on Kickstarter.
The company has done 10,000 units in over 115 countries since striking a deal with Lori Grenier on Shark Tank. BetterBack’s social media presence is decent, although the pages they do have are not regularly updated.
Their Facebook has 11,000 likes, but it has not been updated since 2019, and their Instagram has over 6,000 followers, but it has not been updated since 2018.
Competitors of BetterBack
The company is competing with the following companies; Postura, PoseAlert, and Mevics.
Net Worth of BetterBack
During the shark tank pitch, Katherine was seeking a $750,000 investment for a 7.5% company equity. That means the valuation was estimated at $10 million.
The BetterBack Company has already sold more than 1,000,000 units of the product.
Katherine was getting over 30% of the total revenue generated by the BetterBack Company. She i also received payments through preorders and will make monthly payments through her lifetime payments.
BetterBack Company has received $300,000 in venture capital funding in the past year alone. Katherine’s net worth has increased due to partnerships with other companies.
As of 2021, Katherine has an estimated net worth of $7.3 million.
BetterBack Shark Tank Net Worth 2023
| KEY POINTS | DESCRIPTION |
| Founder | Katherine Krug |
| Year founded | 2015 |
| Product | Posture support system is designed to improve people’s posture and overall health by wearing the support system for just 15 minutes a day. |
| Shark Tank Pitch | Katherine asked for $750,000 for a 7.5% equity stake in her company, which meant the company was valued at $10 million. Lori Greiner agreed to offer a $750,000 loan for 36 months with 8% equity shares of the business. |
| Investments and Funding | BetterBack received $300,000 in venture capital funding within the past year alone. |
| Sales and Revenue | The BetterBack Company has already sold more than one million units of its product. The company introduced a new product called Flex Back, which can replace traditional bulky cushions and generates $7.3 million in revenue in 2021. As of January 2023, the company is still in business with annual revenue of $5 million. |
| Net worth | As of 2021, Katherine’s estimated net worth is $7.3 million. |
| Other Achievements | Katherine was the first solo female entrepreneur to reach the million-dollar mark on Kickstarter with her product. BetterBack has shipped its product to 115 different countries and has over 20,000 backers on Kickstarter. |
Note: Figures presented in the table may have been rounded up or down.
BetterBack FAQs
What Is Betterback Shark Tank?
BetterBack is a posture correction device that was pitched on Shark Tank by entrepreneur Katherine Krug in episode 720. The device is designed to make any chair ergonomic and help ease back pain by allowing the user to sit in perfect posture.
BetterBack consists of a large back pad and adjustable straps that stabilize the pelvis, restore the spine’s natural curvature, and provide lumbar support. The device is lightweight and portable, and wearing it for just 15 minutes a day can retrain the body’s default posture.
In the Shark Tank episode, Katherine Krug asked for $750,000 for 7.5% of her business. The Sharks were impressed with the product and its potential, but they were concerned about the high valuation and the fact that the company had not yet generated significant revenue.
In the end, Katherine Krug accepted a $750,000 loan at 7.5% interest and 8% equity from Lori Greiner.
Despite not receiving an investment from the Sharks, BetterBack has been successful. As of January 2023, the company is still in business with annual revenue of $5 million. The product has also received positive reviews on Amazon, where it is listed as an Amazon’s Choice product.
How Does Betterback Shark Tank Work?
BetterBack is a posture correction device that was pitched on Shark Tank by Katherine Krug in season 7. The device is designed to help users sit in perfect posture, easing back pain and preventing it.
BetterBack stabilizes the pelvis, restoring the spine’s natural curvature and providing lumbar support. It is lightweight, portable, and can be worn for just 15 minutes a day to retrain the body’s default posture. The device is easy to use and can be thrown on in 5 seconds flat for comfortable sitting.
BetterBack has been successful since its appearance on Shark Tank, with annual revenue of $5 million as of January 2023. The device has received positive reviews from users, with many claiming that it has eliminated their back pain while sitting at a desk.
The BetterBack is priced at $49.99 and is available for purchase on the company’s website. The device is not particularly pretty, but it is effective at reducing back pain.
The BetterBack has a soft pad that sits behind the back and a connected set of straps that are placed over the knees as the user sits.
What Happened To Betterback Shark Tank?
BetterBack, a posture correction device, appeared on Shark Tank in season 7, episode 20. Katherine Krug, the inventor of BetterBack, asked for $750,000 for 7.5% equity in her company.
Lori Greiner made a deal with Krug for $750,000 as a loan for 7.5% equity with 3 years to pay back and 8% equity. However, the deal with Lori never closed.
Despite not closing the deal with Lori, BetterBack is thriving today. As of January 2023, the company is still in business with annual revenue of $5 million.
The social media sites are active, showcasing accessories like heat pads that can be worn with BetterBack. It appears that, even without the backing of a Shark, BetterBack has the support it needs to reach success.
Is Betterback Shark Tank Still In Business?
Yes, BetterBack from Shark Tank is still in business as of April 2023. The company has annual revenue of $5 million. Although the deal with Lori Greiner never closed, Katherine Krug continued to build and improve her business.
BetterBack is sold out for a time on Amazon, but it is available now at the old $59 price point, as well as through the website. The posture correction device has a four-star rating on Amazon. BetterBack has many new products in its portfolio.
What Is The Current Valuation Of Betterback Shark Tank?
BetterBack Shark Tank was valued at $10 million during the pitch on the show. Katherine, the founder of BetterBack, was seeking an investment of $750,000 for a 7.5% equity stake in her company, which implied that her company was valued at $10 million.
However, during the pitch, the Sharks questioned the valuation of the company, and Lori Greiner ended up offering $750,000 for 7.5% equity plus 8% equity. This put the valuation of the company at about $3.75 million rather than the $10 million Katherine originally valued her company at.
It is unclear from the search results what the current valuation of BetterBack Shark Tank is.
The deal with Lori never closed, but Katherine continued to build and improve her business As of January 2023, the product was sold out for a time on Amazon but was available again at the old $59 price point, as well as through the website.
The BetterBack Company has already sold more than 1,000,000 units of the product, and more than 30,000 people have used the product, raising over $3.0 million through Indiegogo.
What is their offer on Shark Tank?
In the pitch, Katherine asked for $750,000 for a 7.5% stake in her company.
Who won the Shark Tank deal?
Lori and Katherine agree to $750,000 for 36 months with an 8% share of the company.
Did they transact successfully?
No, the transaction was not sealed successfully.
What is their revenue generated?
The company generated $7.3 million in revenue in 2021.
What is their website?
How many units did they sell?
Over 1,000,000 units of BetterBack products were sold until now.
Who are the competitors of BetterBack?
Competitors include Postura, PoseAlert, and Mevics
How does it work?
BetterBack helps you maintain proper posture when sitting. This way it can reduce your back pain and strain on your body.
What are the strengths?
BetterBack is a revolutionary product that helps users to sit comfortably and properly at work. It takes only 15 minutes a day to achieve a result.
How do I buy online?
One can purchase BetterBack directly from their website. Simply select one of the options and complete the payment process.
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How to return a product?
One can return any purchase from BetterBack by following these simple steps:
Call BetterBack customer service at 1-888-892-5291 to receive a return authorization number.
Package their product securely, along with proof of purchase and a completed RMA form that they will receive from customer service.
Is safe to buy online?
Yes, BetterBack is a secure website and all the purchases made will have a 100% satisfaction guarantee. This way if you are not satisfied with the product, you can return it.
Is BetterBack truly effective?
BetterBack is a one-of-a-kind and effective tool. It only takes a few tries and adjustments to get the strap on your back just right. When you do, the difference will be noticeable.
Is BetterBack useful for sciatica?
BetterBack to help her posture and relieve Sciatica pain.
Do posture correctors actually work?
Yes, having good posture is a great goal; however, most posture correctors do not assist users in achieving it.
