Busy Baby Mat Shark Tank Net Worth 2023
Busy Baby, a company valued at $5 million during the pitch, has shown considerable success as it is expecting an annual revenue of $4 million. This could lead to an increase in its valuation further in 2021.
Based on current metrics, the company’s net worth is estimated to be around $1.5 million. It is expected that the continuous sales and revenue growth will bring substantial profits and consequently raise Busy Baby’s valuation going forward.
What is a Busy Baby Mat?
The Busy Baby Mat is a reversible play mat designed for infants aged newborn to three years old. Its vibrant colors and designs are visually stimulating and it has a soft, cuddly texture that makes it comfortable for babies to lie on.
Busy Baby is a company that produces silicone placement mats designed to keep babies occupied while their parents carry out household tasks. The company was founded in late 2017 by Beth Fynbo after she had her first child.
During a memorable lunch with friends, they found themselves constantly bending down to pick up their children’s toys, which inspired Fynbo to create a device that would prevent toys from falling off a table or high chair.
Fynbo, an army veteran, enrolled in a 12-week entrepreneurship course at Bunker Labs in 2018 to learn how to develop a successful business. She also participated in the MN Cup, a startup competition run by the University of Minnesota’s Carlson School of Management. She now co-owns the business with her younger brother, Eric.
Busy Baby Mats come in various colors and include four tethers, priced at $29.99 each. On the company website, additional tethers, rattles, and other accessories are also available for purchase.
Although a Kickstarter campaign launched in October 2018 was unsuccessful, Fynbo and her team persevered and the Busy Baby Mat is now available for purchase on Amazon.
What Happened to Busy Baby Mat at Shark Tank Pitch?
Beth approached a Shark Tank investor for help with production and inventory after her Kickstarter campaign was unsuccessful. During her pitch, she requested $250,000 in exchange for a 5% stake in her company, which was valued at $5 million.
Beth shared her story, distributed product samples, and highlighted her two patents and strong sales record. Her product cost $6 to manufacture and retailed for $24.99. Beth has made $343,000 in sales to date and is expected to close out 2020 with $900,000 in sales, with a $200,000 profit.
After Lori made a $250,000 offer for a 20% stake in the company, Mark opted out. Beth countered with a $250,000 offer for a 10% stake, but Lori insisted on a 20% ownership. Robert agreed that Lori’s offer was better than his and left the deal.
Daymond announced he was not interested in baby products, and Kevin referred to Beth as a “rock star,” but he was not interested in investing.
Beth made a counteroffer of $250,000 for a 15% equity share, stating that she could not go higher. Lori returned with an offer of $250,000 for an 18% equity share, but they were unable to reach an agreement.
Despite not striking a deal, Busy Baby Mat continued to operate. In July 2021, just four months after the show aired, the company sold more than 6,000 units in two days, surpassing its typical monthly sales.
Beth also created a baby spoon and a smaller mat to fit high chairs. The company generated $1 million in sales in 2020 and is expected to reach $4 million in 2021.
Competitors of Busy Baby Mat
Busy Baby Mat has several competitors in the market. With this being said, it is natural for manufacturers to compare their products with others. Here are some of the common competitors for Busy Baby Mat: Claire’s Toy Box and Jumbo Tumblin’ Mat.
Net Worth of Busy Baby Mat
During the pitch, the company was valued at $5 million and they have made a lot of sales with annual anticipated revenue of $4 million which might make the company valuation rise in 2021.
Busy Baby Mat Shark Tank Updates
Busy Baby Mat is a silicone mat that prevents baby’s toy accessories from falling on the surface, keeping the kids focused on their game.
Busy Baby Mat appeared on Shark Tank in episode 1217, where Beth Fynbo, the President and Founder of Busy Baby LLC Company, asked for $250,000 for 5% equity from the Sharks.
She gave her pitch, told her story, and then handed out samples. She had two patents and good sales figures. Each unit cost $6 to make and they sold for $24.99. Sales to date were $343,000, and she expected to close the year 2020 with $1.5 million in sales.
Despite receiving an offer from Lori Greiner, Busy Baby Mat left Shark Tank without a deal.
However, the company continued to grow and added new products to its line, including a Teether and Training Spoon, a mini version of the mat, bungees that hold toys and bottles both with the mat and on their own, and a toddler version of the mat.
Busy Baby Mat is made from 100% food-grade silicone that is free from BPA, BPS, PVC, Phthalates, and lead. All Busy Baby products meet CPSC Safety Requirements and are dishwasher safe or can be cleaned with soap and water.
Busy Baby Mat performed millions of dollars in sales following Shark Tank, and its net worth today may be as much as $1.5 million. The company’s website offers a variety of Busy Baby products, including the Busy Baby Mat, Teether and Training Spoon, Mini Mat, Bungees, and Toddler Mat.
Busy Baby Mat Shark Tank Table Summary:
| CATEGORY | INFORMATION |
| Company Valuation | $5 million during Shark Tank pitch |
| Annual Revenue | Expected to be $4 million in 2021 |
| Estimated Net Worth | Around $1.5 million |
| Product Description | Reversible play mat designed for infants aged newborn to three years old |
| Company Background | Founded in late 2017 by Beth Fynbo after she had her first child |
| Competitors | Claire’s Toy Box and Jumbo Tumblin’ Mat |
| Shark Tank Pitch | Asked for $250,000 for 5% equity from Sharks, company valued at $5 million |
| Sales Figures | $343,000 in sales to date, expected to close out 2020 with $1.5 million in sales |
| Shark Tank Outcome | Left without a deal but continued to grow and added new products to its line |
| Additional Products | Teether and Training Spoon, a mini version of the mat, bungees that hold toys and bottles, toddler mat |
| Material and Safety | 100% food-grade silicone, free from BPA, BPS, PVC, Phthalates, and lead, meet CPSC Safety Requirements |
| Sales Performance | Sold more than 6,000 units in two days in July 2021, expected to reach $4 million in sales in 2021 |
Busy Baby Mat FAQs
What Is Busy Baby Mat, Founder, And How Does It Work?
Busy Baby Mat is a silicone mat designed to secure baby items to any surface, preventing them from falling or being thrown on the ground. The founder of Busy Baby is Beth Fynbo, who created the product in 2017 after dining with friends and their one-year-olds.
She took a 12-week entrepreneurship course from Bunker Labs and sought guidance from other entrepreneurs at toy fairs to make the product market-ready.
The Busy Baby Mat started selling on her website in 2018 and has since expanded to include other products such as the teething spoon, cup catcher, infant toothbrush, and different toys.
The Busy Baby Mat is made of food-grade silicone and has suction cups that stick to any smooth surface. The patented tether system attaches toys to the mat, eliminating the need to constantly pick up toys that fall off the highchair or table.
The Busy Baby Mat is sold direct to consumers and through Amazon and is available at about 25 retail stores nationwide.
Busy Baby Mat appeared on Shark Tank in 2019, where Beth Fynbo asked for $250,000 for 5% equity from the Sharks.
Although she did not get a deal, the exposure from the show helped her business grow. The Busy Baby Mat has received positive reviews from customers and is now available in many stores.
What Happened To Busy Baby Mat After Shark Tank?
Busy Baby Mat appeared on Shark Tank Season 12 and received an offer from Lori Greiner but ultimately left without a deal. Despite not landing a deal, the company was already profitable by the time it appeared on the show.
Busy Baby Mat is a silicone placemat for babies that prevents baby’s toy accessories from falling on the surface.
The mat is made from 100% food-grade silicone that is free from BPA, BPS, PVC, Phthalates, and lead. It meets CPSC Safety Requirements and is dishwasher safe or can be cleaned with soap and water.
Since appearing on Shark Tank, Busy Baby Mat has added new products to its line, including a teether and training spoon, a mini version of the mat, and bungees that hold toys and bottles.
The company has been doing quite well and is still up and running. The company sold 6,000 units in two days after the episode aired, which is more than they usually sell in a month and a half.
Beth Fynbo, the founder of Busy Baby LLC, left her job at Dick’s Sporting Goods in 2021 to work full-time at Busy Baby LLC.
What Is Busy Baby Mat Offer On Shark Tank?
Busy Baby Mat is a silicone mat that secures baby accessories to any surface, preventing them from throwing spoons and toys on the floor.
The product is made from 100% food-grade silicone that is free from BPA, BPS, PVC, Phthalates, and lead, and meets CPSC Safety Requirements. The mat has suction cups that stick to any smooth surface and is dishwasher safe.
Beth Fynbo, the founder of Busy Baby Mat, appeared on Shark Tank in episode 1217 seeking $250,000 for 5% equity. She gave her pitch, told her story, and handed out samples. She had two patents and good sales figures.
Each unit costs $6 to make and they sell for $24.99. Sales to date were $343,000, and she expected to close the year 2020 with $900,000, $200,000 of which was profit. However, none of the Sharks made a deal with her.
After the Shark Tank episode aired, Busy Baby Mat received positive feedback from viewers.
The company has added new products to its line, including a Teether and Training Spoon, a mini version of the mat, bungees that hold toys and bottles both with the mat and on their own, and a toddler version of the mat.
The product is currently available on the Busy Baby Mat website and at Dick’s Sporting Goods in Woodbury, MN.
Did Busy Baby Mat Get The Deal?
The Minnesota mom behind Busy Baby Mat turned down a deal from the Sharks on ABC’s Shark Tank. Although the company was unable to obtain funding after the show, it was still successful.
The Busy Baby Mat was so successful that Beth and Eric decided to create more products, like the teething spoon, cup catcher, infant toothbrush, and more. As of April 2022, Busy Baby Mat had $4 million in sales, which was the projected goal for 2021.
Therefore, it seems that Busy Baby Mat did not get a deal on Shark Tank, but the company has still been successful.
Is Busy Baby Mat Still In Business?
Yes, Busy Baby Mat is still in business. The company is doing well and has achieved significant sales and profits.
The company has also expanded its product line to include a baby spoon and a smaller mat. You can find more information about the company and its products on its website.
What Is The Current Valuation Of Busy Baby Mat?
Busy Baby Mat is a silicone placemat for babies that prevents their toy accessories from falling on the surface. The company appeared on Shark Tank and asked for $250,000 for 5% equity, but did not receive a deal.
During the pitch, the company was valued at $5 million. Despite not striking a deal, Busy Baby Mat continued to operate and has shown considerable success. The company generated $1 million in sales in 2020 and is expected to reach $4 million in 2021.
In July 2021, just four months after the show aired, the company sold more than 6,000 units in two days, surpassing its typical monthly sales.
Busy Baby Mat’s net worth today may be as much as $1.5 million. The company has been featured in Forbes Magazine as one of the “Best Gifts for Babies and Toddlers” and has been a lifesaver for new mothers all around the world.
The mats are available for purchase on their website, Amazon, and to wholesale buyers on Faire. The company has also added many new products to its line, including a baby spoon and a smaller mat to fit high chairs.
How is Busy Baby Mat doing?
Busy Baby Mat is still in business and has been doing well selling its products.
Is there a link to the website?
Anyone can get more information on the product and how to order from the site.
How much is Busy Baby mat worth?
It was worthwhile: Busy Baby exceeded $900,000 in sales in 2020, a whopping 900% increase over the previous year. Fynbo anticipates Busy Baby to surpass $4 million in sales this year if present trends continue.
Is it safe?
The mats are made from thick and durable foam with a nylon tether, so they are safe for children. The colors are non-toxic and the silicone surface is smooth and soft.
If you want to know the latest information about Busy Baby Mat, this is the most reliable source.
How much per unit?
The mats cost $29.99 with 4 Tethers included in each mat at time of purchase.
How much does it cost to ship?
Shipping costs $9.99 per item, each additional item is $2.99.
How long does it take to receive your order?
Shipping normally takes between 2 and 7 days.
How can we contact the company?
One contacts them on email info@busybabymat.
Is it profitable?
Busy Baby Mat is profitable and has made a lot of sales in the past. It’s likely to make more since it has continued to grow each year.
What are its risks?
The business faces some potential risks, like losing customers that may want the firm to branch out into other products like beds or car seats.
There are also competitors that may offer similar products at lower prices, which could affect the company’s future success.
How is the business model?
The company sells mats that help parents keep things off the floor or high chair, while keeping babies entertained and happy.
What does the future hold for Busy Baby Mat?
The company faces some potential risks, like losing customers that may want the firm to branch out into other products like beds or car seats.
There are also competitors that may offer similar products at lower prices, which could affect the company’s future success.
