Top 5 Content Marketing Tips for Small Business
Content marketing is extremely important for every small business because it builds trust and traffic in a compounding way, which drives better and better results in value over time.
The thing is, you need to be super consistent and committed to your content marketing strategy. We highlight five tips on how you can do that.
Keywords Research/Topic Research
Do research on the topics that are going to drive your content marketing strategy. When you’re coming up with topic ideas, think about your customers’ questions and your prospects have, particularly when they’re in the research phase of trying to determine if they should be working with you or somebody else or making any kind of buying decision at all.
Ask your employees what they think the commonly asked questions are and start making a list. The goal should be to have a list of at least 52 topics. That way, you have a strategy that’s going to last an entire year if you post one piece of content per week.
And those are all great content marketing titles to start to build content upon. Once you figure that out, make sure you SEO optimize those that mean how people search those things on Google?
Figure out what that is and make sure that your title is written the exact same way so that it ranks higher on search engines like Google or social media sites like YouTube.
You could do this quickly by typing the idea into the Google search bar, and it will auto-fill a bunch of ideas there those are all the commonly searched and popular, popularly searched ways that people type that stuff in. So just find one that makes sense for your topic and write that down.
You can also do that same trick or that same hack on YouTube. There’s a search bar when you start typing it.
And there’s also a chrome extension called keywords everywhere, which works really well to that way. When you’re searching on YouTube or on Google, it’ll give you all these additional ideas on the right-hand side on the Google search page when you use this chrome extension.
Create Relevant Content.
Once you have determined your topics, it is actually time to create the content. Now creating the content comes down to this.
You have to schedule it out like when are you going to create this content? You’re going to do it once a week? Who’s going to do it? Are you going to do it yourself? If so, you need to make sure you schedule block off some time so that you could do this.
And if you have somebody internally doing it, you didn’t make sure they’re held accountable.
Again, think about that stuff now with regards to content, you’re going to have at least 1000 words of content for each of these topics.
Some visuals and images support that content and preferably a short video that summarizes the content.
If you do that for each content idea and topic, 1000 words, visuals, and a video, you’re going to have a rate a great content piece that you’re going to be able to build this strategy upon.
Schedule to Push Content Out
After you’ve created your content weekly, or whatever your cadence looks like on that upon your date that you’ve scheduled to push this content out, make sure that you get it posted on your blog’s or your website on a page on your website.
Also, share it on social media on the relevant channels that make sense for your business, your consumers in your customer base, and then email it to your customers and an irrelevant list from your Customer Relationship Management (CRM) database sense.
If you have an automated journey of emails, add it to the end of the journey. The key here is don’t just create the content and then post it in one place. Content marketing these days is multi-channel, so posted on your website’s SEO Optimize that or in your social media on the relevant channels that link back to your blog’s to read the rest of the content and the short video that you make.
Make sure you post that on YouTube as well and your social media, and then email it out to all of your relevant leads context in your Customer Relationship Management -CRM database.
Once your content is posted, is allocate a little bit of budget to promote it. Obviously, putting it into your website and SEO optimizing the content, so it ranks on Google will drive some traffic.
Sharing it on social media will create some reach and visibility there in some traffic and, of course, emailing, it will get eyeballs on it and track traffic back to your website.
All those will happen in the organic sense and help you out but allocate a little bit for also paid to boost on social media to drive some paid traffic to it.
We would recommend just adding this content as an ad into your retargeting campaigns. Visitors to your business are going to be seeing continual, updated content via re-marketing across all the social media sites and Google search pages. And those sorts of things which is going to keep you top of mind and keep your ads and your messaging from getting stale and it’s valuable messaging.
It’s actually adding value in teaching them stuff because you’re answering these key questions. It’s going to help make more of your retargeting traffic and convert into customers, which will be an end goal.
And also, retargeting is much cheaper than generally paid advertising, so it’s just the best way to do it all around to promote your content.
Commitment to Content Strategy
Make sure that you commit to your content marketing strategy. Committing 100% takes less energy than committing 98%, so just fully commit to doing it.
Here’s the thing, if you want to be competitive today, this isn’t something that can be skipped. It’s not a choice, so either you need to do it, somebody, internally at your business, needs to do it.
And if you are, somebody internally can’t do it, and you need to hire somebody to do it. Hire somebody like us. We’d love to help.
The bottom line is that you need to do it, so make sure you commit to a content marketing strategy. Think about your topics and start to execute the game plan.