12 Killer E-Commerce Marketing Strategy Tips
Marketing can be super complicated. Here we unpack 12 killer e-commerce Marketing strategy tips. Make sure to follow all to learn tips, tricks, and strategies to grow your business and fuel your brand e-commerce.
Used A Good Shopping Cart.
There are three shopping carts that we work with clients all the time that we really love, and so check these out.
These three carts are really good from a perspective of SEO, design, and also paid search. Running paid ads, even on social, has everything you need to scale your business. It also has the support team to back you up when you need help.
Check out one of those carts if you don’t already have.
Optimizing Your Product Pages
Spent a tremendous amount of time optimizing your product pages with regards to SEO and design. Meaning you need a good product title, optimize title that people are actually searching online.
You will need to do some keyword research. Figure out what people are searching for your products and make that part of the product title also include that in the product description.
Have a good description. Remember, this is your 24/7 sales person; Your website product page never calls in sick; it works through the weekends and holidays.
Every time somebody visits the product bids you want; they want your perfect sales pitch. So put some time into that, also product photography. Hugely important. Make sure that photography is really, really clean, smooth, and nice design and professional.
And also, if you could do a product video, this is massively valuable. Make sure you invest and doing some product videos to explain your products and more details.
Ensure you have trust badges on the product page; It says things like you have fast shipping free shipping.
Also, get reviews of your products. Studies show If you have reviews on your product pages, it can increase your conversion rates significantly at 400% by having product reviews.
Have Schema Markup on Your Product Pages.
This is a little more advanced with regards to SEO, but it’s making sure you have schema markup on your product pages.
This means that when somebody searches on Google right there in the Google search page before they even go to your website, they’re going to see what Google calls product rich cards, which will show your product image and some information right there on the search pays.
This is going to give you an advantage over your competitors make you a little more visible organically to people as they’re searching on things like Google.
If you just Google search schema markup testing tool, it’ll take you to a testing tool. You can just put your product page URL in there, and it will tell you if you have the proper schema markup or not.
But if you use one of those carts, Big Commerce, Shopify, or WooCommerce, they typically have good schema markup out the gate and can just kind of build upon that.
Optimize Your Product Feed Via Google Merchant Center.
Google Merchant Center is what you’re going to use to run Google shopping ads, which we’ll get to later, but the product feed is hugely important.
You want to make sure you have good information in there with regards to your product title, the description, the keywords, those sorts of things so that you’re showing up when people are searching on Google shopping.
When you’re running your ads, you don’t want to be not in the game when somebody is looking for your product because your product is not very well optimized.
Running Google Shopping Ads.
Google shopping is very, very popular. People go to Google; they’ll search for something like pink shoes. Click the shopping tab; those are all ads.
If you want to be in that shopping tab, which we highly recommend, you want to make sure that you are running Google shopping ads. So, invest and running product ads and optimize your product ads based on results.
If you have an e-commerce tracking set up, you can see the revenue generated from each product that you could really see your ROI per product on your product.
Run Dynamic Retargeting Campaigns
Run dynamic retargeting campaigns off your Google shopping ads and your website visitors so that people who go to your website and browse maybe 2-3 products as they’re surfing the Internet.
After that, On the Google Display Network, which is thousands of websites online, they’re going to see banner ads for your brand actually showing the specific products that they looked at, it’s very, very relevant.
These stays top of the customer’s mind, and it’s kind of just wears them down until they are ready to buy those products, they click it, and they purchase on your website.
Also, you can run retargeting on Facebook and Instagram. Well, so if somebody comes to your site, they look around, and they don’t do anything that night when they’re on Facebook, kind of looking through their feet, all the sun, and they’ll see an ad for your brand.
This is bringing you back to the top of their mind like, Hey, I didn’t have time earlier to put my credit card in there because I was getting interrupted, so I’m going to buy right now.
By doing retargeting in a dynamic way, you’re going to bring a lot more sales back to your business.
Running Facebook And INSTAGRAM Ads
Make sure that you’re running Facebook and INSTAGRAM ads. These are huge channels today. People are on Facebook all the time, so you want to target people on Facebook.
And the targeting is so intense that you could get right in front of the person that would be perfect for your product.
Make sure you take advantage of Facebook and INSTAGRAM ads because of the two channels or big breadwinners for e-commerce stores today.
Invest in your social media organically.
Whether you need to do this yourself or hire somebody or hire another company, you need to make sure you have an organic presence on social media.
That means you’re posting content, you’re engaging on social media, so not paid ads, but just being involved, being a part of social media today.
By doing this, this is going to be building your brand following organically, and eventually, you have 10,000 followers. The more followers you have as your posting content building this awareness, you’re only going to get more sales.
Automate Your Email Marketing.
Email marketing is hugely important. Many e-commerce stores fall short because they spend a lot of money to get that customer to make that first purchase but don’t remarket to those people via email, marketing, and other channels to get them to come back and come back make future purchases.
If you could just get each of your customers to make one more purchase than they normally do, think about what that does to your revenue.
With email marketing it allows us an automated way to make that happen. You could set up an automated campaign for holidays.
You just set this up at beginning of the year for the whole year, with promotions on all these different holidays that automatically get sent to your past customers.
Extending automated emails to capture reviews for your products is another way to build product review content in an automated way.
If you’re creative with your email marketing and automate it, this will scale your business so that you can increase your sales overall and increase your return on investment on your marketing dollars.
Invest in SMS Marketing.
SMS Marketing is text message marketing. The reason why that’s important is that only about 20% of people will typically open up your email, sometimes even less, and they also won’t open it up in real-time. There’s a lag there, right.
But with text messages, t’s almost 100% of people open the text message, and most of them are within a five-minute window, so that could be really powerful on slow sales days on the end of the month, times when you need a clear out old inventory stuff like that.
Build a VIP text message marketing campaign, and one way to do this has put a banner on your site that says, Hey for VIP deals, text something like Hot deals to 3997 to often and gets an immediate 20% coupon right now.
By doing that, it gets people to opt in to get that coupon, but now they’re in that list for future V. I. P deals that you can tap into when you need to.
Use a Customer Relationship Management Software
So many e-commerce stores don’t really have Customer Relationship Management Software, and they’re actually using the back end of their cart checkout to look a customer data
You want to integrate your cart with an actual CRM so that you can populate all of your customer data and even add additional data in there as you get to know your customer.
When you hire a salesperson or if you’re the salesperson, working through the CRM and actually making proactive calls to your customers can be life-changing for your business.
You can just reach out, say hey, How was it? Did you get your package on time? Is everything going okay for you? What else are you interested in? Can you keep an eye out for other deals that come up and let you know if you have any kids winter their birthdays, what are they interested in?
If you get to know the customer, you can save this information in your CRM, and your salesperson could just continually follow up with these people.
Create A Customer Care Package.
Create a customer care package with nice branding and include coupons. Don’t just send them a bag with a logo on it. Send a nice package; it has a handwritten note. It has a coupon in it for a future purchase that may have a referral card that could give to a friend.
This is going to be a nice experience for the customer, and it’s really going to give them a good sense of feeling towards your brand and probably get them to come back and purchase with you again.
But one really hot tip here is if you’re selling on other channels such as Amazon or something like that when you send those products with the care package, the coupon and what not should recommend they come back to your branded website to make future purchases.
This is going to increase your profitability right and get your brand going on your own website, which is what you want to do.
Take advantage of these care packages designed something really nice when they receive your product.
You stand out in the crowd from other businesses you may be competing against, so e-commerce is super intense.