Mush Oatmeal Shark Tank Net Worth 2023

Mush Oatmeal Shark Tank Net Worth

In December 2018, Ashley Thompson and Kat Thomas of Mush appeared on Shark Tank USA. They were seeking a $300,000 investment for 10% equity in their company.

The pair created an on-the-go oatmeal snack while working at the same company. The company has a net worth of $4.5 million.

Mush has since grown to over $2 million in sales since airing on Shark Tank, and secured a $5 million investment from Mark Cuban in June 2021.

As of February 2023, Mush’s founders Ashley Thompson and Kat Thomas have a net worth of $4.5 million USD.

 

What is Mush Oatmeal? Who is the founder of Mush Oatmeal?

Mush Oatmeal is a refrigerated oatmeal that is nutrient-dense and contains beta-glucan fiber, a type of soluble fiber that enhances insulin resistance and lowers cholesterol.

The oatmeal is soaked overnight in dairy-free milk, which boosts nutrient absorption and breaks down natural starches for easier digestion and weight loss.

Mush Oatmeal is offered in four flavors, including wild blueberry, crisp apple, vanilla bean, and dark chocolate.

Ashley Thompson and Kat Thomas, who met while working in finance, shared a love for healthy food but were frustrated by the lack of convenient options for busy people.

They started by taking their product to farmers markets and gathering feedback before establishing their food brand, Mush Oatmeal.

The founders of Mush Oatmeal, Ashley Thompson and Kat Thomas, both had a passion for nutritious cuisine and wanted to become entrepreneurs.

They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their “cold processed” oats.

The two women wanted a quick and healthy breakfast/snack and began experimenting with soaking oats in cold water.

They preserve their products using pressure, which is completely natural. The product was first sold at farmers markets in the San Diego region, but it quickly made its way onto the shelves of Whole Foods Market.

Mush Oatmeal is available in four flavors, including vanilla bean, wild blueberry, apple crisp, and dark chocolate.

An eight-pack of eight-ounce containers of Mush costs $39.99, or $5 per serving, on the website. An eight-ounce container costs $3.99 at Whole Foods, and sometimes they are reduced to two packs for $5.

Mush Oatmeal Shark Tank Pitch

In episode 909 of Shark Tank, Ashley Thompson and Katherine Thomas pitched their product, Mush, which is a healthy take on oatmeal for breakfast.

They were seeking a $300,000 investment in exchange for a 10% stake in their company, which was valued at $3 million. Their aim was to find a Shark who could help them expand their retail distribution.

Katherine explained that when she started working, she struggled to find healthy food options that were not loaded with sugar and other processed ingredients.

That’s why she created Mush, which is made with uncooked oatmeal steeped in almond or coconut milk.

The product is dairy-free, high in protein, and ready to eat. The Sharks were impressed with the taste and quality of the product and enjoyed the samples.

Mush started selling at farmers’ markets and made $72,000 in their first year, which grew to $120,000 in 2017.

They are now available at Whole Foods and are expected to make $900,000 in sales in 2018. They sell for $3.99 retail, earning the company between 70 and 80 cents per item.

During the pitch, Robert expressed his disinterest in the food industry and left. Rohan and Mark made competing offers, with Rohan offering $400,000 for 20% equity and Mark offering $300,000 for 10% equity and an unlimited line of credit. Barbara also made an offer of $300,000 for 10% equity and an unlimited line of credit.

Ashley and Katherine ultimately chose Mark’s offer and quickly experienced a surge in demand after the episode aired. With Mark’s help, they were able to secure new packaging and increase production within 48 hours.

Mush is now available at Whole Foods, CVS, 7-11, and nationally on Amazon. Sales have surpassed $2 million since the episode aired.

In season 11, episode 1102, Mush received an update segment and as of November 2021, the company was still in operation.

The following month, they were added to Costco’s shelves, and as of February 2022, the company is valued at $4.5 million.

Competitors of Mush Oatmeal

Mush Oatmeal’s primary competitors are Annie’s Organic, and Health Warrior Foods.

Net Worth of Mush Oatmeal

The company valuation was $3 million during the pitch and after the investment done by Mark Cuban. The company has a net worth of $4.5 million.

Mush Oatmeal Shark Tank Update

Mush is a company that produces healthy and tasty overnight oatmeal cups in a variety of flavors. It appeared on Shark Tank in season 9, seeking a $300,000 investment for 10% equity.

The sharks were impressed with the product’s taste and quality, and Mark Cuban made a deal with Mush, offering $300,000 for 10% equity.

Since then, Mush has continued to expand its product line and distribution and has become a popular breakfast choice for health-conscious consumers. The company’s sales grew to $2 million after Shark Tank, and it has a net worth of $4.5 million. Mush is still in business in 2021.

Mush Oatmeal Table Summary:

INFORMATION	DETAILS
Company Name	Mush Oatmeal
Founders	Ashley Thompson and Kat Thomas
Product	Refrigerated oatmeal in four flavors
Nutrient	Beta-glucan fiber
Investment on Shark Tank	$300,000 for 10% equity
Shark who Invested	Mark Cuban
Sales after Shark Tank	Over $2 million
Competitors	Annie’s Organic and Health Warrior Foods
Availability	Whole Foods, CVS, 7-11, Amazon, and Costco
Preservation Method	Pressure
Net Worth of Founders	$4.5 million (As of February 2023)
Lifetime Sales (as of Feb 2023)	$4.5 million
Flavors	Wild Blueberry, Crisp Apple, Vanilla Bean, Dark Chocolate

Mush Oatmeal after Shark Tank?

After its appearance on Shark Tank, Mush Oatmeal became an overnight success. The company that got its start by selling oats and getting feedback from customers at local farmers’ markets is now a multi-million dollar business.

The company’s dairy- and sugar-free product had just landed in Whole Foods. The company reported revenue of $70,000 through farmers’ markets, $120,000 in current sales, and projected sales of $900,000 the following year.

Mush Oatmeal is soaked overnight in dairy-free milk, which improves and increases the nutrition absorption power and cuts down the starch for proper digestion of the food.

Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. The product is dairy-free, high in protein, and ready to eat. The Sharks were impressed with the taste and quality of the product and enjoyed the samples.

How Much Has Mush Oatmeal Grown Since Appearing On Shark Tank?

Mush Oatmeal, a company that produces ready-to-eat, healthy, and delicious overnight oatmeal cups, appeared on Shark Tank in Season 9 and successfully secured a deal with Mark Cuban for $300,000 in exchange for 10% equity.

Before their appearance, Mush had generated $190,000 in gross revenue sales after launching in Whole Foods, and they projected sales of $900,000 for the following year.

Mush reported $70,000 in revenue through farmers’ markets and $120,000 in current sales at the time of their appearance.

Since appearing on Shark Tank, Mush Oatmeal has grown significantly, surpassing more than $2 million in sales and expanding into various online and physical stores, including Costco’s Wholesale stores in November 2021.

As of February 2022, Mush Oatmeal was valued at $4.5 million and has been reported to be in 3,500 stores nationwide, having done $5,000,000 in sales.

Did Any Of The Sharks Invest In Mush Oatmeal?

Yes, Mark Cuban invested in Mush Oatmeal during their appearance on Shark Tank in season 9. The entrepreneurs, Ashley Thompson and Kat Thomas, were seeking a $300,000 investment for 10% equity in their company.

Mark Cuban offered them $300,000 for 10% equity, which they accepted. None of the other sharks invested in Mush Oatmeal.

Since appearing on Shark Tank, Mush has grown to over $2 million in sales and secured a $5 million investment from Mark Cuban in June 2021. As of 2023, Mush Oatmeal has a net worth of $4.5 million.

What Are The Health Benefits Of Mush Oatmeal?

Mush oatmeal is a type of oatmeal that is ready-to-eat and made with natural ingredients. It is plant-based, gluten-free, dairy-free, and preservative-free, making it a healthy option for those with dietary restrictions.

Additionally, it is a good source of protein, calcium, iron, potassium, and fiber.

Mush oatmeal is available in different flavors, such as honey nut, strawberry, vanilla almond crunch, peanut butter cinnamon crunch, and coffee coconut, and can be purchased in variety of packs. It can be consumed as a convenient and easy-to-prepare breakfast or snack option.

The creators of Mush Oatmeal aimed to help people reach their full potential by providing them with better food options that lead to better outcomes.

The company’s mission is to offer healthy and delicious food that is made with clean ingredients and contains essential nutrients such as protein and fiber.

What Are The Different Flavors Of Mush Oatmeal Available?

Mush Oatmeal is a type of oatmeal that is ready-to-eat and comes in several flavors. These flavors include Apple Cinnamon, Blueberry, Coffee Coconut, Dark Chocolate, Original, Peach, Peanut Butter, Strawberry, and Vanilla Bean.

The consistency of the oatmeal is thick and substantial, not watery or soupy. Some flavors are more satisfying than others, with Apple Cinnamon being flavorful but not too sweet, Dark Chocolate being rich but not overwhelming, and Blueberry and Vanilla Bean being the least satisfying flavors.

Mush Oatmeal is considered a healthy breakfast option as it contains beta-glucan fiber, which can improve cholesterol reduction and insulin resistance.

The soluble fiber in Mush Oatmeal increases the body’s ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. The product is gluten-free and naturally sweetened with dates, with zero added sugar.

Each flavor contains less than eight ingredients and is well-balanced at around 200 calories per container. The oatmeal also provides a good serving of protein, calcium, iron, and potassium, with the amount varying by flavor.

Mush Oatmeal is available in leading stores such as Whole Foods Market, 7-11 stores, and CVS locations. Customers can also purchase it online via Amazon and have it delivered to their doorstep.

The product comes in 5-ounce cups and is available in variety of packs, allowing customers to test different flavors.

What Are the Different Flavors of Mush Oatmeal

Mush oatmeal offers a variety of flavors for customers to choose from. The available flavors include Apple Cinnamon, Blueberry, Coffee, Dark Chocolate, Original, Peach, Peanut Butter, Strawberry, Vanilla Bean, Wild Berry, and Coconut Cold Brew.

Mush oatmeal is packaged in single-serving pods for grab-and-go convenience. The product is cold-processed to preserve nutrients and avoid preservatives. Mush oatmeal is made with all-natural ingredients and contains zero added sugars, artificial flavors/colors, or preservatives.

The Apple Cinnamon flavor is flavorful but not too sweet, while the Dark Chocolate flavor is rich but not overwhelming.

The review also notes that each flavor includes less than eight ingredients and provides a good serving of protein, calcium, iron, and potassium. Mush oatmeal is available for purchase at Whole Foods Market.

How Does Mush Oatmeal Compare To Traditional Oatmeal?

Mush oatmeal is not cooked, unlike traditional oatmeal which is cooked. Old-fashioned oats in Mush oatmeal are soaked in almond, coconut, or oat milk, which makes it more nutrient-dense and easy to digest compared to traditional oatmeal.

Mush oatmeal retains more vitamins and minerals because it is not cooked.

All types of oats, including traditional oatmeal, steel-cut oats, quick-cook oats, and instant oats, are 100% whole grain and a good source of fiber. They have the same nutritional information, including the same calories, fiber, and protein per serving.

However, the difference between the various types of oats is largely about texture and cooking time. Steel-cut oats have a delicious bite and take longer to cook, whereas instant oats are more processed and have a mushier texture.

In terms of nutrition, all types of oatmeal are similar, but there are minor differences. Steel-cut oats and rolled oats have higher amounts of iron than instant oatmeal.

Instant oatmeal has a higher glycemic index than traditional oatmeal, meaning it is more processed and can cause a quicker spike in blood sugar. Therefore, if you are looking to avoid foods with a high glycemic index, it is best to opt for traditional forms of oatmeal.

Where Can I Buy Mush Oatmeal?

MUSH oatmeal can be purchased at various stores and online retailers. To find a store near you, visit the MUSH website and use their store locator tool. MUSH products can also be purchased on Amazon, Target, Whole Foods Market, and Instacart.

On Amazon, MUSH offers a Mixed Overnight Oatmeal Variety Pack that includes four flavors: Apple Cinnamon, Blueberry, Dark Chocolate, and Vanilla Bean. Target offers MUSH Vanilla Bean Ready to Eat Gluten-Free Vegan Oats in a 20oz/4ct package.

Whole Foods Market carries a variety of MUSH products, including their Mixed Overnight Oatmeal Variety Pack and their Ready-to-Eat Oatmeal Cups.

Instacart allows customers to purchase MUSH oatmeal online and have it delivered or picked up from local and national retailers. Customers can browse MUSH Quick Oats, Steel Cut Oats, Rolled Oats, and more on the Instacart website or app. Same-day delivery or pickup is available for 24 MUSH oatmeal products on Instacart.

What is Mush Oatmeal?

Mush Oatmeal is a natural, cold-processed oatmeal snack that offers a convenient and high-protein breakfast meal.

Who is the founder?

Ashley Thompson and Kat Thomas are its founders. They are originally from Australia and had not been able to find healthy, nutritious food when they lived there.

They had the idea for MUSH while they were working in the finance sector in San Diego, California. The two have run their business together since then.

How much were they seeking on Shark Tank?

They were seeking $300,000 for a 10% stake in their company, which was worth $3 million at the time.

Did they have the deal?

Yes, they had a deal on Shark Tank with Mark Cuban.

How much was the deal?

Mark Cuban offered $300,000 for 10% equity and an unlimited line of credit.

Is Mush Oatmeal still in business?

Yes, they are still in business and have grown their business to over $4.5 million in net worth.

What flavors does Mush Oatmeal come in?

Mush Oatmeal comes in four flavors: Vanilla Bean, Wild Blueberry, Apple Crisp, and Dark Cacao.

What is the net worth of Mush Oatmeal?

They had a net worth of $4.5 million as of February 2022.

What are oats that are ready to eat?

In contrast to conventional oats, ready-to-eat oats are never cooked. They soak traditional oats in almond, coconut, or oat milk at Mush.

The final product is equally as digestible as ordinary oatmeal but contains far more nutrients. They have not depleted the vitamin and mineral content. There is no need to heat; simply eat!

What is the proper way to prepare/heat Mush Oatmeal?

They invite customers to enjoy their Mush Oatmeal in its natural state. It is a chilled food with a delectably creamy texture and an exceptional nutritional profile.

They may, however, heat and eat. Cook in 30-second intervals on the stovetop or in the microwave.

Does Mush Oatmeal sell a range of tastes or a mixed pack?

Yes. They sell a mixed 12-Pack that includes two of each of their six varieties. Consider the Custom 12-Pack for a more personalized choice.

Is Mush Oatmeal available in Canada or can it be transported there?

Regrettably, they are not yet available in Canada and do not now provide delivery to Canada. They are currently working on this. Please subscribe to the newsletter; they will notify everyone when this momentous occasion approaches.

How long does Mush Oatmeal have a shelf life?

After production, Mush Oatmeal has a shelf life of 75 days. Typically, the goods will arrive with a shelf life of six to seven weeks owing to travel time.

Is Mush Oatmeal need to be refrigerated?

Yes. Mush Oatmeal is a naturally preserved product that contains no preservatives or artificial additives.

Is there a method to automate the delivery of Mush Oatmeal?

Yes. Many of their items are available on a subscription basis! Simply choose a product and click the Subscribe & Save button to receive a 10% discount. A minimum of two orders is required for subscriptions.

What is Mush Oatmeal shipping/delivery policy?

Sunday through Tuesday orders received before 11:59 PM PST will ship the next day. Wednesday through Saturday orders will be sent the following Monday. Please be aware that orders may be delayed.

How does Mush Oatmeal return policy work?

They make every effort to provide an amazing Mush Oatmeal experience. Please notify them at hello@eatmush.com if they fall short of this standard.

They do not accept returns due to the perishable nature of the product. Within 30 days of purchase, refunds and reships are offered on a case-by-case basis. If customer believes their experience qualifies for a refund or reship, please contact them.

How many milligrams of caffeine are included in the Coffee Coconut flavor?

Coffee Coconut Mush Oatmeal includes about 32 mg of caffeine per 6 oz. drink. Coffee Coconut Mush Oatmeal includes around 27 mg of caffeine per 5 oz. drink.

What is the net worth of Ashley Thompson?

The net worth of Ashley Thompson is $20 million.

What is the net worth of Katherine Thomas?

The net worth of Kat Thomas is $1.5 million.