OatMeals, founded by Samantha Stephens, appeared on Shark Tank in its 10th season with a valuation of $2.5 million. Stephens sought a $500,000 investment for 20% equity in the company. Lori Greiner ultimately offered $500,000 for 33.3% equity. However, the deal was never finalized, and OatMeals went out of business in 2021 due to the impact of the COVID-19 pandemic.

Key Takeaways:

  • OatMeals, a unique oatmeal bar and cafe, appeared on Shark Tank seeking investment to expand its business.
  • Lori Greiner offered $500,000 for 33.3% equity in OatMeals, but the deal was never finalized.
  • OatMeals went out of business in 2021 due to the impact of the COVID-19 pandemic.
  • Before its closure, OatMeals generated $2.5 million in revenue and became a spokesperson for Quaker Oats.
  • Samantha Stephens continues to sell granola online and maintains her partnership with Quaker Oats.

About OatMeals and its Success

OatMeals is a one-of-a-kind oatmeal bar and cafe located in the heart of New York City. Founded by Samantha Stephens, OatMeals offers a unique dining experience centered around oatmeal. With its wide range of over 30 sweet, savory, and pastry dishes, OatMeals caters to individuals looking for healthy and flavorful meal options.

At OatMeals, customers can indulge in customizable oatmeal bowls that are made to order. The menu features a variety of toppings and mix-ins, allowing guests to create their perfect bowl of oatmeal. Some popular options include the “Elvis” bowl, which combines oatmeal, peanut butter, bananas, and bacon, as well as the “S’mores” bowl, which features oats, chocolate, marshmallows, and graham crackers.

OatMeals quickly gained popularity for its delicious and innovative menu items. Before the closure of its physical location, the restaurant generated an impressive $2.5 million in revenue. Additionally, OatMeals became a spokesperson for Quaker Oats, further solidifying its position as a leader in the oatmeal industry.

With its focus on providing healthy and satisfying meals, OatMeals has become a favorite destination for oatmeal enthusiasts seeking a unique dining experience. Although the physical location has closed, Samantha Stephens continues to sell OatMeals’ signature granola online. The future of OatMeals remains uncertain, but with its strong brand presence and loyal customer base, there is potential for continued success in the oatmeal industry.

OatMeals’ Unique Menu

Menu Item Description
The Elvis Oatmeal bowl topped with peanut butter, bananas, and bacon
S’mores Oatmeal bowl with chocolate, marshmallows, and graham crackers
Matcha Madness Oatmeal bowl infused with matcha and topped with strawberries and almonds
Savory Surprise Oatmeal bowl with savory toppings such as cheese, avocado, and fried egg

OatMeals on Shark Tank and Post-Shark Tank Updates

When I pitched OatMeals on Shark Tank, my main goal was to secure an investment that would help take my business to new heights. I was thrilled when Lori Greiner offered $500,000 for 33.3% equity in OatMeals. However, as the deal was never finalized, I had to navigate a different path forward.

Unfortunately, like many small businesses, OatMeals faced challenges during the COVID-19 pandemic, leading to the closure of our physical location in 2021. This was a difficult decision, but it allowed me to focus on finding new opportunities for the brand.

Despite the closure, I’m happy to share that OatMeals is still alive and well in the form of our online sales. We continue to sell our delicious granola, allowing customers to savor the flavors they loved from our restaurant in the comfort of their own homes. Additionally, OatMeals has maintained its partnership with Quaker Oats, which has been incredibly supportive throughout this journey.

As for the future of OatMeals, it remains uncertain. The recovery from the pandemic and the possibility of future investments will play a crucial role in determining the next steps for the brand. I am grateful for the support we have received thus far and remain hopeful for what lies ahead.

FAQ

What was the valuation of OatMeals before appearing on Shark Tank?

OatMeals had a valuation of $2.5 million before appearing on Shark Tank.

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How much investment did Samantha Stephens seek on Shark Tank?

Samantha Stephens sought a $500,000 investment for 20% equity in OatMeals.

What offer did Lori Greiner make on Shark Tank?

Lori Greiner offered $500,000 for 33.3% equity in OatMeals.

Did the deal between OatMeals and Lori Greiner get finalized?

No, the deal between OatMeals and Lori Greiner was never finalized.

When did OatMeals go out of business?

OatMeals went out of business in 2021 due to the impact of the COVID-19 pandemic.

Does OatMeals still sell its products?

Yes, OatMeals continues to sell granola online.

What is the current partnership status of OatMeals with Quaker Oats?

Samantha Stephens maintains her partnership with Quaker Oats.

What is the future of OatMeals?

The future of OatMeals is uncertain and dependent on factors such as the recovery from the COVID-19 pandemic and potential future investment.

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