O’Dang Hummus Shark Tank Net Worth 2023
Jesse, the owner of O’Dang Hummus, was seeking an investment of $50,000 in exchange for a 10% ownership stake in his company. This would have implied a total valuation of $500,000 for O’Dang Hummus.
However, Jesse ultimately accepted a deal from investors Robert and Lori for $50,000 in exchange for a 20% ownership stake in the company.
This investment effectively values O’Dang Hummus at $250,000, which is half the initial valuation that Jesse had hoped for.
What is O’Dang Hummus? Who Founded O’Dang Hummus?
O’Dang Hummus is a company founded by Jesse Wolfe that produces a unique type of hummus made from a special type of chickpea called the O’Dang. The company offers four delicious flavors of hummus, including ranch, honey, Caesar, and buffalo.
Jesse Wolfe is a hummus enthusiast who firmly believes that everyone should love hummus too. He was amazed that hummus could be used as a marinade, dip, or even a salad dressing, and wanted to create a hummus that would expand people’s perceptions of this versatile food.
Wolfe’s journey began in 2011 when he had his wisdom teeth removed and had to adjust his diet while his mouth healed. He was tired of milkshakes, so his girlfriend offered him hummus.
He fell in love with the taste and began experimenting with different flavors, eventually discovering which ones everyone loved.
Encouraged by a lecturer at the University of Central Florida, where he studied business management and entrepreneurship, Wolfe entered a venture competition with his hummus and finished third. This gave him the courage to start selling his hummus at farmer’s markets.
After selecting the Lake Eola Farmer’s Market in Orlando as his preferred venue, Jesse learned that there was a two-year waiting list.
Determined not to wait, he approached the woman in charge and offered her a taste of his hummus. She loved it so much that she allowed him to start selling his hummus the very next week.
Overall, Jesse Wolfe’s passion for hummus and determination to create something unique and delicious has led to the success of O’Dang Hummus.
O’Dang Hummus Shark Tank Pitch
Jesse was persuaded by a professor to participate in UCF’s new enterprise competition, called the Joust, and his company O’Dang Hummus finished in third place, earning him a $4000 reward.
Wolfe is likely seeking a Shark’s investment to help cover his increasing production costs.
Jesse is requesting a $50,000 investment for a 10% stake in his business, which would value his company at $500,000.
He asserts that hummus has remained unchanged for over 900 years and offers the Sharks samples of his product. Jesse claims that O’Dang is breaking down the ethnic barriers in the hummus industry and mentions Sabra, which holds the majority of the market share.
Jesse then introduces his bottled hummus dressing, which is organic, gluten-free, and contains no dairy or corn syrup.
He recently had a second meeting with Publix and believes that if they agree to stock his product, he will achieve $1.3 million in sales.
Jesse states that he has unintentionally sold $70,000 worth of O’Dang thus far and will earn a 40% profit margin at Publix.
Barbara senses potential but believes Jesse is underestimating his worth due to his naivety, so she opts out of investing.
Robert, who does not have any food-related investments in his portfolio, is frustrated by Kevin and Barbara’s success in the food industry and offers $50,000 for a 15% stake in Jesse’s company.
Kevin also offers $50,000, but he requests a 20% stake in the business.
Jesse asks Lori if she wants to team up with Robert, and she agrees to invest $50,000 for a 25% stake. Jesse counters with an offer of $50,000 for a 20% stake, which Lori and Robert accept. This deal raises the company’s valuation to $250,000.
However, Lori and Robert’s partnership never materialized.
O’Dang Hummus rebranded as O’Dang Foods in June 2020 and launched a brand refresh, introducing new and reformulated products. Their newly designed dressings have a smoother texture and a more robust flavor profile.
Like their other products, their plant-based dressings are non-GMO, egg-free, gluten-free, and contain no high-fructose corn syrup. One of their new offerings is an egg-free mayo line.
As of August 20, 2021, the company is still operational, but it has not achieved the level of distribution that Jesse had anticipated. They are currently available in 70 stores in the greater New York City area, seven in Detroit, and thirteen in Los Angeles.
O’Dang Hummus Net Worth.
Jesse enters in looking for $50,000 for a 10% stake in his company. This implies a valuation of $500,000.
He accepted a deal from Robert and Lori, of $50,000 for 20% stake, which brings the valuation of $250,000.
O’Dang Hummus Competitors.
O’Dang Hummus Competitor is Sabra, is another hummus giant, Sabra, started in 1986 by Zohar Norman and Yehuda Pearl. Sabra is the number one hummus producer in America and is owned by PepsiCo.
O’Dang Hummus Shark Tank Updates
Jesse Wolfe founded O’Dang Hummus as a college student, offering a series of hummus sauces in salad dressing bottles with unique flavors such as Buffalo, Spicy Black Bean, and Dill Pickle.
In Shark Tank Season 7, Jesse appeared seeking $50,000 for a 10% stake in his business. He received an offer from Lori Greiner and Robert Herjavec for $50,000 for 20% equity, which he accepted.
Since his appearance on Shark Tank, O’Dang Hummus has been slowly rising. Jesse and the Sharks discussed an agreement with Publix Supermarkets Inc, and in late 2015, Publix announced they would carry Jesse’s salad dressings line in 1,106 stores in six states.
However, the deal with Lori and Robert was never finalized. As of August 2021, O’Dang Hummus is still in business and sold at more than 70 retailers in New York, 7 retailers in Detroit, and 13 locations in Los Angeles. Jesse has also added a line of hummus “mayo”.
O’Dang Hummus FAQS
What Is O’Dang Hummus And How Does It Work?
O’Dang Hummus is a brand of chickpea-based condiments, including salad dressings and vegan mayos. The founder, Jesse Wolfe, created the brand as a series of hummus sauces offered in salad dressing bottles while he was a college student.
The dressings are oil-free and have a shelf life of up to two years. O’Dang Hummus was featured on Shark Tank, where Wolfe secured a deal with Lori Greiner and Robert Herjavec.
O’Dang Hummus changed its name to O’Dang Foods in June 2020 and relaunched the brand with new and reformulated items.
The redesigned dressings have a silkier texture and a more assertive flavor profile. The dressings are low in calories, with only 25 calories per serving.
O’Dang Foods only sells hummus dressings and mayo now, as the company found it difficult to have a presence on hummus shelves.
O’Dang Foods has expanded its distribution to 70 retailers in greater New York City, 7 in Detroit, and 13 in LA.
In 2017, there were rumors that O’Dang Hummus had secured a deal with Publix, but the company debunked those rumors. Customers can purchase O’Dang Foods products online or create their own 4-pack of dressings.
What Inspired The Creation Of O’Dang Hummus?
Jesse Wolfe, the founder of O’Dang Hummus, had the idea to create a brand called O’Dang Hummus in 2014 and started selling at farmers’ markets. He created wacky flavors of hummus that customers loved. Wolfe wanted to build the Ben & Jerry’s of hummus.
However, he struggled to make big sales and spotted the opportunity in his failure. Wolfe then shifted his focus to salad dressings and created O’Dang Hummus Sauce, a hummus-based sauce that gives people the creamy taste they love in a dressing without any of the dairy, oil.
The company has been successful in getting its products into stores, including Publix. Wolfe has shared his success story and inspired students as part of UCF’s LEAD Scholars Academy.
What Was The Outcome Of O’Dang Hummus Shark Tank Pitch?
Jesse Wolfe pitched his hummus business, O’Dang Hummus, on Shark Tank in season 7, asking for $50,000 for 10% equity. He accepted a deal from Lori Greiner and Robert Herjavec for $50,000 for 20% equity. O’Dang Hummus started with three flavors: Buffalo, Spicy Black Bean, and Dill Pickle.
Wolfe stood by these flavors, saying that they add a lot to the traditional hummus market. He managed to secure a purchase order with Publix, which crashed Publix’s website. However, O’Dang Hummus is not doing as well as Wolfe thought it would.
Since his appearance on Shark Tank, O’Dang Hummus has changed gears to only focus on salad dressings because the company found it difficult to have a presence on hummus shelves. Wolfe’s company now only sells hummus dressings and mayo.
How Has The Company Expanded Since Appearing On Shark Tank?
O’Dang Hummus is a company that produces hummus-based dressings and sauces. The company appeared on Shark Tank in 2016 and received an investment from investor Robert Herjavec. Since then, the company has expanded its product line and distribution.
O’Dang Hummus has expanded its product line to include new flavors of hummus-based dressings and sauces, such as Buffalo Ranch and Caesar. The company has also expanded its distribution to include major retailers such as Walmart, Kroger, and Publix.
In addition, O’Dang Hummus has increased its online presence by selling its products on Amazon and its own website.
The company has also received recognition for its growth and success. In 2018, O’Dang Hummus was named one of the fastest-growing private companies in America by Inc. Magazine. The company has also been featured in various media outlets, including Forbes and The Huffington Post.
Overall, O’Dang Hummus has experienced significant growth and success since appearing on Shark Tank. The company has expanded its product line, distribution, and online presence, and has received recognition for its growth and success.
O’Dang Hummus Shark Tank Summary:
| Information | Value |
| Founder | Jesse Wolfe |
| Company Name | O’Dang Hummus (now O’Dang Foods) |
| Year Founded | 2011 |
| Product | Hummus and Hummus Dressings |
| Flavors | Ranch, Honey, Caesar, and Buffalo |
| Shark Tank Investment | $50,000 for 20% stake (from Lori Greiner and Robert Herjavec) |
| Valuation | $250,000 |
| Competitor | Sabra |
| Number of Stores Selling | 70 in greater New York City area, 7 in Detroit, and 13 in Los Angeles |
| Net Worth (2023) | Unknown |
Note: Net worth for O’Dang Hummus is not available as of 2023.
Is it true that O Dang hummus landed a contract on Shark Tank?
Jesse went on Shark Tank in 2015 to market his line of hummus salad dressings.
He was seeking for $50,000 in exchange for a 10% interest in the firm. Lori Greiner and Robert Herjavec gave him the a deal he requested in exchange for a 20% interest.
Who owns O dang foods?
Jesse Wolfe is the owner of O’Dang Hummus.
O’Dang Foods headquarters is?
The company’s headquarters is located in Orlando, Florida. It was founded by Jesse Wolfe in August 2015.
Is O Dang Hummus available at Publix?
O’Dang Hummus, a manufacturer of quality hummus dressings, announced today that its new range of hummus dressings is now available in Publix supermarkets.
Is the hummus from O Dang vegan?
The fact that this firm was able to make hummus a more nutritious snack. O’Dang Hummus products are completely natural, vegan, gluten free, dairy free, and have no additional oil.
Where can they find O’Dang Hummus Salad Dressings at the store?
O’Dang Hummus Dressings may be purchased on the Salad Dressing/Condiment aisle of their local grocery shop.
Do they use canned chickpeas?
Yes! For all of their hummus products, they use only authentic, all-natural chickpeas farmed in the United States.
Do they have the calorie and nutritional information?
They certainly do! When they click on their favourite product on the internet, they will be sent to the original label, which contains the calories and nutritional information.
Where can they get my hands on some O’Dang Hummus?
They are expanding every day and are sold in stores around the country; use their website’s Store Locator to discover a store near them.
Are their items certified organic?
For their hummus and salad dressings, they only utilize the best ingredients, the majority of which are organic but not presently third-party certified.
With what do they eat O’Dang Hummus Dressings?
But seriously, anything. It may be used as a salad dressing, a dip, a marinade, and even on pizza. Follow them on social media @odanghummus for insanely delicious recipes.
Is there a suggested retail price for them products?
Yes, all of their dressings are suggested retail price, and can be purchased online or in store. They may occasionally have sales, so please sign up for their newsletter to be informed.
