Shortstacks Pancake Mix/Southern Culture Foods Shark Tank Update | Southern Culture Foods after the Shark Tank Pitch
What is Southern Culture Foods?
Southern Culture Foods is a breakfast food manufacturer that produces flavourful, organic pancake and waffle mix.
Erica enjoys cooking. She discovered her passion for cuisine as a youngster, and it carried over into adulthood when she joined and won a culinary competition on The Food Network.
She didn’t like what she saw in her local store for pancake breakfast selections, so she began experimenting with tastes including Vanilla, Bourbon Salted Pecan, and Banana Pudding.
Her friends and family enjoyed them, so she went into business as Southern Culture Foods in April 2012.
She attended America’s Mart, a culinary trade exhibition in Atlanta, after attending a local sample event. She departed with more over $80,000 in orders.
Erica continued to work her day job while making her pancake mixes at night in a local commercial kitchen, and she became full-time in January 2013.
Southern Culture Foods now offers a dozen various kinds of “Short Stack” pancake and waffle mix, as well as syrups, BACON rub, and gift boxes.
The goods are available in over 100 gourmet food stores around the country, as well as on Amazon.
Who is the Founder of Southern Culture Foods?
What happen to Southern Culture Foods at the Shark Tank Pitch?
Erica takes her pancake mixes to Shark Tank season 5 episode 17 in search of a $100,000 investment in exchange for a 25% stake in the firm. This represents a $400,000 investment.
She distributes samples of the pancakes in several varieties, which impresses the Sharks with their deliciousness.
The sharks are concerned about how sales are being handled.
Erica claims that she sold $100,000 in the first year, earning $62,000. She’s discovered Nordstrom and TJMaxx. She’s also discovered Whole Foods and has re-orders on the table.
They cost $.99-$1.50 and are sold for $7.99.
Kevin O’Leary does not believe any of the shops have a permanent listing. She’s been with Whole Foods for a year and is working with them on a nationwide rollout.
The sharks inquire as to why she requires the funds, to which she responds that she must fulfil orders. QVC has placed an order for between 50 and 75,000 units.
Barbara Corcoran is concerned about QVC’s low profitability. She claims that getting into large box shops is the best way to earn money in the food industry, and that “boutique” firms like Southern Culture Foods aren’t often offered there. Target has offered Erica the opportunity to place it in 50-100 stores.
Mark then joins in, explaining that he has done similar agreements previously, but that he does not consider himself to be in the gourmet food industry, and withdraws from the arrangement.
According to Robert Herjavec, “the food business is a tremendously challenging business.” This strikes me as a high-end niche product rather than a scalable enterprise.” He’s gone.
Kevin O’Leary would want to make an offer, but there are “contingencies.”
To begin, he insists that she collaborate with a co-packer to cut expenses. Then he wants $1 per unit until the $100,000 investment is returned, at which point his royalty would be $.50 per unit.
Mr. Wonderful royalty offer is mocked by the other Sharks.
Daymond also speaks out, stating that he wants to add more cuisine to his repertoire this season.
He says he believes Kevin is a bad bargain, but Barbara is a good partner and folds as well.
Barbara Corcoran, on the other hand, isn’t about to let O’Leary consume Erica without intervening. She makes an offer of $100,000 in exchange for 40% ownership of the firm.
Erica counters by asking Barbara if she’ll accept 30% off for $100.
Barbara maintains her position, but eventually drops to 38%. Erica walks away from Shark Tank with a deal.
Southern Culture Foods after the Shark Tank Pitch
Erica made her second visit on Shark Tank. She was turned down when she originally applied to the program because her sales were insufficient to pique the Sharks’ curiosity.
However, on her second effort, she was in, and she walked away with a contract on the air.
Barbara’s transaction was never completed.
She’s come a long way since sampling her pancakes and specialized bacon rubs at tradeshow booths.
Her goods are already available in 3,000 locations throughout the country, and she hopes to have Southern Culture Foods in over 4,000 stores by the end of 2015.
She continues to add new items, such as “stone ground grits” and other traditional favourites with tastes like truffle and sea salt.
She’s also preparing a fried chicken combination for the future.
Erica featured on CNBC’s The Profit with Marcus Lemonis in February 2018, four years after debuting on Shark Tank.
Marcus assisted Erica with her debt and persuaded Erica’s spouse to be more supportive.
He also invested $75,000 in the company in exchange for a stock stake and simplified her product offers.
She is still in business and earns $5 million in yearly sales as of August 2021.
Southern Culture Foods Net Worth
Erica enters Shark Tank in search of a $100,000 investment in exchange for a 25% stake in the firm. This represents a $400,000 valuation.
She accepted an offer from Barbara of $100,000 for 38% stake thus valuing it at 263,157.89.
Southern Culture Foods Competitors
There is no competitor identified for Southern Culture Foods.
Southern Culture Foods FAQS
What is Southern Culture Foods?
Southern Culture Foods is a line of gourmet pancakes and waffles.
Who is the founder of Southern Culture Foods?
How much was she asking in the Shark Tank?
Southern Culture Foods was asking $100,000 for 25% ownership.
How much did she get from Shark Tank?
She accepted a deal from Barbara Corcoran of $100,000 for 38% ownership.
When was Southern Culture Artisan Foods founded?
It was founded in 2011
Where is Southern Culture Artisan Foods’s headquarters?
Its headquarters is in Decatur Georgia, USA.
Can they use regular milk instead of buttermilk?
Absolutely. For 6 pancakes, 1/2 cup milk is required, and for 12 pancakes, 1 cup milk is required.
Do they have a vegan recipe for their mix?
Except for Banana Pudding, Chocolate Chip Cookie Dough, and Peanut Butter Chocolate Chip, none of their mixes include dairy.
They can use almond milk or soy milk instead of buttermilk, using 1/2 cup for 6 pancakes and 1 cup for 12 pancakes.
They might also use an egg substitute and vegetable oil. Vegan instructions are included with their vegan-friendly mixtures.
Can they make waffles with their mix?
Yes, they can create four waffles from a single container of their mix. Simply spoon the batter into a waffle machine, set to their preferred setting(s), and they will have a lovely golden waffle.
Do they have syrups or recommend a syrup?
Yes, they bottle their own 100% pure maple syrup, which is excellent. They sell Grade a Dark Amber Maple Syrup in bottles.
Why does their product say all natural if they use organic ingredients?
They would need to get USDA organic certification in order to designate their products as organic. They have opted to achieve a non-GMO certification, which ensures that their product contains no genetically modified organisms, only pure goodness.
What is the shelf life of their products?
Their goods typically have a shelf life of 12 months.
How long do they take to ship?
Normally, they ship within 48 hours; but, during busy seasons, it may take longer.
Due to the number of orders received following their appearance on ABC’s “Shark Tank,” they predict that it will take more than 7 days to ship their orders.
They are working as swiftly as possible to send as soon as feasible.
May they cancel their order? What about refunds?
Once placed, all orders are final and non-refundable.
How did Southern Culture Foods started?
Erica Barrett is the Founder and CEO of Southern Culture Artisan Foods, a breakfast lifestyle brand she founded after noticing a lack of quality breakfast products on the shelf at her local grocery store.
What is the net worth of Erica Barrett?
Do they have a website?
Yes, their website is www.southernculturefoods.com.
Shortstacks Pancake Mix Shark Tank Update