Eterneva is a luxury goods and jewelry company that appeared on Season 11 of Shark Tank. Founded in 2016 by Adelle Archer and Garrett Ozar, the company specializes in transforming cremation ashes or hair into diamonds. The process takes about eight to ten months, and the starting price for this service is $2,999. Eterneva can produce diamonds in different colors and can provide diamonds up to 3 carats, with a cost of $50,000 for a 3-carat diamond. The company’s net worth is currently $10 million.
Key Takeaways:
- Eterneva is a luxury goods and jewelry company featured on Shark Tank.
- The company transforms cremation ashes or hair into diamonds.
- Eterneva’s starting price for this service is $2,999.
- The company can produce diamonds in different colors and sizes.
- Eterneva’s current net worth is $10 million.
The Journey of Eterneva: From Startup to Shark Tank Success
Eterneva, a luxury goods and jewelry company, was founded by Adelle Archer and Garrett Ozar in 2016. Their unique business concept focuses on transforming cremation ashes or hair into diamonds, providing a meaningful way to memorialize loved ones. Prior to their appearance on Shark Tank, Eterneva had already achieved significant success, generating $913,000 in sales during its first year.
Seeking further investment to fuel their growth, the founders entered the Shark Tank seeking a $600,000 investment. Mark Cuban saw the potential in their business and made a deal, offering $600,000 in exchange for 9% equity. This partnership not only provided the necessary funding, but also brought immense visibility to Eterneva.
The exposure from Shark Tank led to over $10 million in venture capital for Eterneva, allowing the company to expand its operations and amplify its impact. Today, the company is valued at $30 million and continues to grow. Eterneva has opened facilities in Switzerland and Germany, broadening its international presence, and has partnered with Baylor University for grief research.
Eterneva Before Shark Tank | Eterneva After Shark Tank | |
---|---|---|
Year Founded | 2016 | No Change |
Net Worth | $10 million | $30 million |
Investment | N/A | $600,000 from Mark Cuban |
Sales in First Year | $913,000 | No Change |
International Presence | No | Facilities in Switzerland and Germany |
The success of Eterneva on Shark Tank not only boosted its net worth, but also opened doors for future growth and innovation. With plans to open a diamond lab in Austin and expand its funeral home program, Eterneva is poised to continue making a lasting impact on the industry.
The Growth and Impact of Eterneva Post-Shark Tank
Since appearing on Shark Tank, Eterneva has experienced remarkable growth and expansion. The company has opened state-of-the-art facilities in Switzerland and Germany, allowing them to serve customers worldwide. In addition, Eterneva has established a groundbreaking partnership with Baylor University to conduct research on grief and provide support to their customers.
Adelle Archer, one of the co-founders, shared that a significant portion of their customer base, around 14%, first discovered Eterneva through their appearance on Shark Tank. The exposure and investment from the show played a pivotal role in propelling the company’s success.
With a current net worth of $30 million, Eterneva plans to leverage their funding to further scale their operations. They have exciting plans to open a cutting-edge diamond lab in Austin, Texas, which will enable them to produce even more stunning diamonds from ashes or hair. Additionally, Eterneva aims to expand their funeral home program, providing comfort and solace to even more families during their time of loss.
FAQ
What is Eterneva’s specialty?
Eterneva specializes in transforming cremation ashes or hair into diamonds.
How long does the transformation process take?
The process takes about eight to ten months.
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What is the starting price for Eterneva’s service?
The starting price for this service is $2,999.
Can Eterneva produce diamonds in different colors?
Yes, Eterneva can produce diamonds in different colors.
What is the maximum carat size that Eterneva can provide?
Eterneva can provide diamonds up to 3 carats.
How much does a 3-carat diamond cost?
The cost for a 3-carat diamond is $50,000.