Naja Shark Tank Update | Naja after the Shark Tank
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What is Naja?
Naja is the leading sustainable, socially conscious and eco-friendly online brand for intimate apparel, activewear & swimwear.
They are high-quality vegan and environmentally friendly bras, underwear, and swimwear.
The company’s bras have a 59% success rate in terms of cups running true to size. They also carry a vast array of plus-size lingerie, which is a smaller category for a lot of manufacturers.
In addition to providing a beautiful piece, Naja also saves the environment by using by using recycled packaging made from post-consumer waste.
Naja Lingerie is a company that produces beautiful, well-made lingerie in a wide range of sizes.
Catalina Gerald, the founder and CEO of Naja, appeared on Shark Tank in seeking of a $500,000 investment in exchange for a 5% stake in her firm.
Catalina begins with Naja’s mission statement, stating that she feels it is time for a new lingerie business.
Naja is a product that outperforms other products and even benefits the environment. They offer a program called “Underwear for Hope” that teaches single moms how to sew.
These single moms are then hired on a piece-by-piece basis. When you buy a Naja product, you are buying a product that will help a woman in need.
Who is the Founder of Naja?
Catalina is Naja’s Founder, CEO, and Creative Director. Naja was founded with the intention of empowering women through lingerie, from the wearer to the garment worker.
Catalina also founded Underwear for Hope, a sewing initiative that teaches and employs at-risk single moms.
Gina Rodriguez, the Golden Globe winner for Best Actress in a Comedy Series for “Jane the Virgin,” is Catalina’s Co-Founder.
Naja after the Shark Tank Update
Catalina Gerald appeared on Shark Tank in seeking of a $500,000 investment in exchange for a 5% stake in her firm, Naja.
During the presentation, Kevin then inquires as to how Catalina arrived at the $10 million dollar estimate.
Catalina responded that the valuation is based on how much money the Naja brand had already raised.
Finally all the Sharkspull out of the deal, leaving Catalina with no investment in Naja due mainly to her overestimation of the brand’s worth.
The Sharks are always interested in seeing a fresh start-up that has previously proven its concept by reaching or exceeding its initial financial target.
Naja’s Kickstarter campaign finished on July 25, 2014, with an extra $25,000.00 raised to provide superior lingerie to the market at reasonable rates.
Catalina Gerald Net Worth
Catalina Gerald is a successful entrepreneur, early stage investor, and executive with 12+ years of experience building start-ups in the consumer, supply chain and sustainability space.
She is passionate about animals, climate tech, mentoring women and any technology that improves the wellbeing of the planet.
According to some sources, Gerald’s net worth is about $1 million.
She is best known for pioneering the concept of underwear in all skin tones (Nude for All)–setting a global industry standard in intimate apparel.
She also successfully built and operated a 42 person manufacturing facility in Colombia, South America.
Naja FAQs
What exactly is Naja?
Naja (Naja Lingerie) is high-quality vegan and environmentally friendly bras, underwear, and swimwear. It is product that outperforms other products and even benefits the environment.
Naja Lingerie sales benefit not just single mothers and their families, but also the Underwear For Hope initiative and the Golondrinas Foundation.
When did Naja featured on shark tank?
In Shark Tank episode 621, entrepreneur Catalina Girald, a self-described “Nueva Latina,” pitches Naja (pronounced NIGH- YAH), her brand of premium underwear at reasonable costs.
Who is behind Naja Lingerie?
Catalina Girald, the owner of Naja Premium Lingerie, appeared on Shark Tank show seeking investment from the shark tanks.
What is her next step?
She’s probably looking for a Shark’s support to expand swiftly and enter the retail distribution network.
What is Catalina’s next step?
Catalina claims she believes it is time for a new lingerie brand and describes her company, claiming to be disrupting the $14 billion lingerie market.
What are the issues with valuation?
Catalina justifies her valuation, and Mark claims that it is predicated on someone else saying yes.
Mark criticizes her sales stats; he believes she should have more re-orders than 14 percent; and he believes there should be greater enthusiasm.
Who is Catalina Girald?
Catalina Girald is a designer, entrepreneur and founder of Naja.
What is the purpose of Naja?
In an interview, Catalina Girald stated, “The brand has a very clear philosophy–to inspire and empower women.”
Naja collaborated with them on a program called Underwear for Hope, which teaches sewing and provides jobs to single moms in Girald’s hometown of Colombia.
What is the Social Responsibility Program at Naja?
They offer a program called “Underwear for Hope” that teaches single moms how to sew.
