Twist It Up Comb Shark Tank Net Worth 2023

The amount of money that Twist It Up Comb is worth, which is known as its net worth, is not known to the public.

However, when the company appeared on the television show Shark Tank and presented its business to potential investors, it was estimated to be worth $1.7 million.

After accepting investment offers from two of the show’s investors, Mark Cuban and Daymond John, the company’s value decreased to $900,000.

Despite this decrease in value, Twist It Up Comb has continued to operate and run its business. It is therefore possible that the company’s net worth has grown since the time when its value was estimated on Shark Tank.

What is Twist It Up Comb? Who is the founder of Twist It Up Comb?  

Twist It Up Comb is a patented styling tool designed for twisting natural hair. It is shaped like a tennis racket and operates in circular motions for efficient twisting.

The comb is portable, washable, and made of high-quality materials. It was founded by CEO Noel Durity, who was previously a real estate broker, he was motivated to create his own comb after being unable to find an efficient one on the market.

The company began operations in 2017 and sells its products on Amazon, to over 100 barber shops, and other online hair care retailers.

Twist It Up Comb retails at $29.99 and they also sell their own hair wax, Red One Aqua Hair Wax, which is $30 for a three-pack. The firm is 100% Black-owned and manufactures its products in the United States of America.

What Happened to Twist It Up Comb at Shark Tank pitch?

When Noel Durity, the CEO and founder of Twist It Up Comb, presented his product on Shark Tank, he hoped to receive financial assistance and a strategic partnership.

He was seeking $225,000 in exchange for a 15% stake in his company, which was valued at $1.7 million. He shared that in 2018, the company generated $500,000 in sales, with 70% of the sales being online and 30% being wholesale.

The issue he was facing was inventory management as he had run out of merchandise multiple times due to long wait times from his manufacturer.

He intended to use the investment to increase his inventory and approach bigger retailers such as CVS and Sally Beauty.

The Sharks had concerns about his recent hire of an accountant and the state of his back-office operations. However, both Mark and Daymond praised his tenacity and decided to partner together to offer him $225,000 for a 25% equity in the company, which he accepted.

What Happened to Twist It Up Comb after Shark Tank?

Twist It Up Comb experienced significant growth in sales after its appearance on Shark Tank. The deal with Mark Cuban and Daymond John was completed, and Mark continues to promote the product on his website and Amazon store page, branding it as a “Mark Cuban/Daymond John enterprise.”

However, the company faced issues with counterfeit products and had to take legal action against several stores. Despite this, Twist It Up Comb continued to innovate and released an updated version of their product, Twist it Up 3.0, which includes an ergonomic grip and a new version of the Red One Hair Gel in June 2021. The company is still in business and reported an annual income of $6 million as of February 2022.

Net Worth of Twist It Up Comb

The net worth of Twist It Up Comb is not publicly disclosed, however, during its pitch on Shark Tank, the company was valued at $1.7 million.

After accepting an investment from Mark Cuban and Daymond John, the company’s valuation dropped to $900,000. Since then the company has continued to operate and therefore it’s likely that the company’s net worth has increased beyond that amount.

Twist It Up Comb Shark Tank Updates

Noel Durity pitched his invention, the Twist it Up Comb, on Shark Tank in episode 1011. The comb is designed for African American men and looks like a mini tennis racquet.

Durity used a tennis racquet as a comb for almost three years before creating his own version, which is more pocket-friendly.

He entered the tank seeking $225,000 for 15% of the business, with 2018 sales of $500,000, 70% of which were online and 30% wholesale. Daymond John and Mark Cuban invested $225,000 for 25% equity.

Since appearing on Shark Tank, Twist it Up has become a multi-million dollar success. The company has secured a patent for its product and has grown its social media following to over 38,000 Instagram followers.

The comb was recently featured on Byrdie in their article “13 Best Combs for Men for Every Hair Type and Style,” where it was ranked “Best for Twists”.

In a recent interview, Durity stated that appearing on Shark Tank and getting the deal “absolutely transformed” his company. The Twist it Up Comb is now a “multi-million dollar success”.

Twist It Up Comb Shark Tank Summary:

DESCRIPTION	DETAILS
Company Name	Twist It Up Comb
Founder	Noel Durity
Founded	2017
Product Description	A patented styling tool designed for twisting natural hair
Product Features	Shaped like a tennis racket, washable, made of high-quality materials, operates in circular motions for efficiency
Product Price	$29.99 for the comb, $30 for a three-pack of their hair wax, Red One Aqua Hair Wax
Distribution Channels	Amazon, 100+ barber shops, and other online hair care retailers
Shark Tank Valuation	$1.7 million
Investment Offered	$225,000 for a 15% stake in the company
Equity Offered	25%
Sharks Who Invested	Mark Cuban and Daymond John
Valuation After Investment	$900,000
Net Worth	Not publicly disclosed, estimated to have grown beyond $900,000
Annual Income as of February 2022	$6 million
Recent Updates	Released Twist it Up 3.0 and updated version of Red One Hair Gel in June 2021
Marketing Strategy	Product endorsed by Mark Cuban and Daymond John
Legal Issues	Faced counterfeit product issues and took legal action against several stores

 

Twist It Up Comb FAQs

What Is Twist It Up Comb And How Does It Work?

Twist It Up Comb is a hair styling tool designed specifically for afrocentric hair. It is a patented comb with a stainless steel woven pattern in the center that protects hair from being pulled, bent, or broken. The comb is designed to twist hair from the roots up without causing damage.

To use the Twist It Up Comb, one should apply pomades, butter, or oils if the hair is medium or high coarse, and use holding gels/waxes or holding sprays if the hair is mixed or soft.

The comb should be rotated to follow the curl pattern, and the hair should pass through the holes in the center of the comb as it gently coils/twists the hair.

The comb is compact enough to fit in a standard pants pocket or purse, making it accessible for touch-ups when needed.

The Twist It Up Comb is easy to clean with warm soapy water and a brush. The company also recommends using Twist It Up Gel Wax or a holding spray before twisting the hair to add volume and form beautiful coils with little effort. The comb works best when the hair is dry or after applying hair product.

Overall, the Twist It Up Comb is a unique and innovative hair styling tool that has received positive reviews and has been featured in various media outlets.

Who is the founder?

Noel Durity, CEO and the founder. Noel was previously a real estate agent and found that success in twisting hair by using a tennis racket. He then decided to create a comb that twisted hair quicker than anything else on the market today, including sponges.

What Makes Twist It Up Comb Unique?

Twist It Up Comb is a unique hair styling tool that is designed specifically for afrocentric hair. The comb has a patented woven pattern in the center that allows users to twist from the roots up without bending, breaking, or pulling hair.

The woven design also protects hair from being pulled and ensures that the comb is easy to clean. The comb is compact and portable, making it accessible for touch-ups when needed.

One of the unique features of the Twist It Up Comb is that it is washable and hygienic. It is easy to clean with warm soapy water and a brush, ensuring that users are always using a clean comb.

The comb is also designed to work with a variety of hair textures and products. The company recommends using pomades, butter, or oils for medium or high coarse hair and holding gels or waxes for finer hair.

Another unique feature of the Twist It Up Comb is that it does not absorb hair products, which ensures that hair is left hydrated and healthy. The stainless steel woven pattern in the center of the comb is durable and won’t bend under pressure when trying to coil or twist longer hair.

This ensures that users won’t have to replace the comb as often as they would with competitors, saving them money in the long run.

What Was The Outcome Of Twist It Up Comb Shark Tank Pitch?

Noel Durity, the CEO and founder of Twist It Up Comb, appeared on Shark Tank in season 10 and sought a $225,000 investment for a 15% stake in his company. The pitch was successful, and the company received a $225,000 investment for a 25% stake in the company from Mark Cuban and Daymond John.

The pitch valuation was $1.5 million. The appearance on Shark Tank boosted sales and continues to generate interest in the product. Since airing, Twist It Up Inc. has become a multi-million dollar success. The company was valued at $1.7 million during its pitch on Shark Tank.

The comb is portable, durable, and easy to clean. It is the best and only clean way to twist afrocentric hair. The company has done more than $100,000 in sales in the last four months.

Mark Cuban continues to promote the product on his website and Amazon store page, branding it as a “Mark Cuban/Daymond John enterprise”.

What Happened To Twist It Up Comb After Its Appearance At The Shark Tank?

Since its appearance on Shark Tank, Twist It Up Comb has experienced a boost in sales and continues to generate interest. The company received a $225,000 investment for a 25% stake in the company from Mark Cuban and Daymond John.

The comb is portable and small enough to fit in a standard pants pocket, making it accessible for touch-ups when needed. The company has secured a patent for its product, and its social media following has grown exponentially.

The comb was recently featured in an article ranking it as the “Best for Twists”. The company has done more than $100,000 in sales in the last four months, and the CEO is hoping to hit current year sales projections of over $500,000.

The Twist It Up Comb is unique because it is a patented comb designed specifically for afrocentric hair. It has a stainless steel woven pattern in the center that is easy to clean and protects hair from being pulled.

The comb is designed to gently coil and twist hair from the root to the tip as it is rotated to follow the curl pattern.

How much was seeking on Shark Tank?

Noel was seeking for $225,000 for 15% of his business.

Who invested on Twist It Up Comb?

Mark Cuban and Daymond John invested on Twist It Up

How much did they invest?

They invested $225,000 for a 25% stake in the company

Is Twist It Up Comb still in business?

As at February 2022, Twist It Up Comb is still in business.

Where is Twist It Up Comb manufactured?

Twist it Up was produced in San Diego, California.

What is the revenue of Twist It Up Comb?

Twist It Up generated $6 million in revenue.

Where does Twist It Up Comb sell its products?

Twist It Up sells its products at barber shops and online retailers such as Amazon.

How does Twist It Up Comb work?

The patented product works at twisting hair. It is also portable, where one can carry it with them anywhere.

How much does Twist It Up Comb cost?

Twist It Up costs $29.99, but it may vary from time to time depending on the site.

What is Twist It Up Comb made of?

The comb has steel and plastic materials.

What can Twist It Up Comb are used for?

The patented product is for twisting hair.

Does Twist It Up Comb cause any pain?

No, Twist It Up does not cause any pain when using it for twisting hair.

Does Twist It Up Comb work on all hair types?

Yes, the comb can be used on all kinds of hair.

What is the return policy of Twist It Up Comb?

Contacting a customer service representative by using the contact us page may help them solve their concerns regarding return and refunds.

How long will Twist It Up Comb last when used?

The product can last for a very long period of time.

What makes Twist It Up Comb unique from other comb?

Twist It Up is unique in that it can twist hair faster than any other comb and is portable, unlike the others.

Is Twist It Up Comb better than using a sponge?

Yes, Twist It Up is better than using a sponge because it twists hair faster and easier.

How do I pay for Twist It Up Comb?

The products can be purchased by making payments online through Amazon.

What is the net worth of Noel Durity?

The net worth of Noel Durity is not revealed.