What type of business is Starbucks
Starbucks is a multinational coffee company and coffeehouse chain with more than 32,646 retail locations in over 75 countries as of 2020
It is a coffee and tea company that specializes in coffee and tea beverages and was founded in Seattle in 1971 Starbucks offers a variety of coffee and tea products, from their famous Starbucks coffee to premade food and other accessories to complement your beverage of choice. They have had many successful partnerships with many companies.
Starbucks is a coffeehouse chain that specializes in coffee and other hot beverages. It also sells pastries, cakes, and other tasty treats. Starbucks has always been led by a strong, dedicated mission to inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time. In 1983 Howard Schultz purchased Starbucks with the goal of converting what was then a small coffee roaster into a national brand.
In addition to serving hot beverages, Starbucks also sells iced drinks and frappuccinos. In July of 2008 Starbucks introduced their new “refreshers” line. This line is designed to help customers get a caffeine fix as well as to address concerns regarding the amount of sugar that is in their traditional iced drinks.
According to a statement released by the president of Starbucks, “ice blended drinks have been increasing in popularity and now account for more than 20 percent of the company’s beverage sales. While the new drinks contain less sugar than a typical Frappuccino, Starbucks will continue to offer the traditional Frappuccino and other iced drinks along with its new line of refreshers.”
The company’s growth and success can be attributed to a number of factors. First, Starbucks has always had a very clear and strong mission statement. From the beginning it was Howard Schultz’s vision that Starbucks should be “a community gathering place where people can meet, relax, work and enjoy themselves.
A place that is welcoming and comfortable, with a warm feeling inside and out. A third place between work and home.” A strong mission statement like this one allows for a clear understanding of not only what the company stands for but also how it plans to achieve its goals.
This clarity of purpose is essential for a successful business. It helps everyone involved in the company to know what is expected of them and what they can expect from others in their work environment.
Another reason for Starbucks’ success is the fact that they have used one simple model to manage their company. According to Howard Schultz, “Starbucks started with very, very simple core values and a commitment to caring for our customers and our partners.
The core values are based on helping people be wiser about the kind of choices they make in life. And we have had tremendous success in doing that. People want to be inspired. People want somebody to care about them. They don’t want just a cup of coffee, they don’t want just a Frappuccino, they don’t even just want a good cup of coffee.”
Starbucks has also been successful because it has created a culture where employees are committed to their jobs and the goals of the company in general. This commitment is due in part to the clear mission statement and values that have been laid out by Howard Schultz and other leaders within the company.
The commitment from Starbucks employees can be seen in the fact that many of them serve in leadership roles within the company
Furthermore, Starbucks has shown its commitment to employees and customers by offering health benefits to its part time workers. The company also has a commitment to itself; this can be seen in the fact that no Starbucks employee has ever faced layoff.
Starbucks also promotes a culture of innovation within their organization through the use of small business owners sharing their experiences with other small business owners through mentoring programs sponsored by the company. This program allows Starbucks to motivate and inspire their small business owners to help them expand their businesses.
Starbucks has also been successful in creating a brand that is very powerful due to the consistent need for the consumer, whether at home or on the go. According to Starbucks CEO, “the brand is an extension of our culture and our values. It’s what our partners bring every day to how they work, how they engage with customers and with one another.
It’s everything we stand for and everything that makes us who we are. That’s why it’s critical that we have a brand that expresses our values in an agile and responsive way.